- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £188K/yr806K searches / yr
- 90-day growth
- +10.0%search demand this quarter
- Competition
- 66%top-5 click share · 14 brands · 21 sellers
Flapen Score
Airsoft against its category
The dotted line is the Fashion average. Past it, Airsoft is stronger. Inside it, weaker.
Market
The Airsoft market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Airsoft 806K times last year and spent an estimated £188K. The top 5 brands take 72% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 806K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.
- Searches, last 12 months
- 806K
- Growth, 90 days vs prior 90
- +10.0%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £188Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- airsoft561K searches a year
02 · Price
A sale here is worth £47.67.
Listings sell for £47.67 on average, from £4.99 to £270.83. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £47.67 that is £5K to £12K a year per listing.
- Average price
- £47.67inside the $15 to $100 sweet spot
- Price range
- £4.99–£270.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £5K–£12K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #882 within Accessories. It carries 1,582 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 94%
- Out of stock, average day
- 8.0%
- Average rank
- #882in Accessories
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,582per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Airsoft products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
OAREA Black Color 600D Nylon Molle Tactical Vest Hunting Airsoft 094K M4 Pouch Gear
- Price
- £29.59
- Rating
- 4.1/5
- Reviews
- 82
- Age
- 5y ago

AOUTACC Tactical Molle Ammo Storage Pouch Foldable Airsoft Belt Pouch Bag Case for Hunting Slingshot Balls Pellets Airsoft BBS Bag (MC03)
- Price
- £9.33
- Rating
- 4.6/5
- Reviews
- 326
- Age
- 6y ago

Nuprol Essentials - Pistol Hard Case - (30.4 x 19.2 x 6.6 cm) with Pluck Foam (Black)
- Price
- £10.85
- Rating
- 4.7/5
- Reviews
- 118
- Age
- 8y ago

MEIJIA Portable Waterproof All Weather Hard Rifle Case Gun case with Rolling Wheels Customized Foam Inserted Elegant Black 53x16.14x6.1inche
- Price
- £135.50
- Rating
- 4.5/5
- Reviews
- 594
- Age
- 6y ago

Tactical Airsoft Fast Helmet With Side Rail And NVG Bracket Full-Face Airsoft mask Removable Anti-Fog Goggles Halloween CS Game Role-Playing Tactical Protective Equipment
- Price
- £26.82
- Rating
- 3.2/5
- Reviews
- 64
- Age
- 3y ago
Trending
90-day click momentum
MEIJIA Portable Waterproof All Weather Hard Rifle Case Gun case with Rolling Wheels Customized Foam Inserted Elegant Black 53x16.14x6.1inche
- Price
- £135.50
- Rating
- 4.5/5
- Reviews
- 594
- Age
- 6y ago

MEIJIA Portable Rolling All Weather Rifle Hard Case with Wheels Customizable Fit Foam Insert Elegant Black 48.42x16.14x6.29inches
- Price
- £128.73
- Rating
- 4.5/5
- Reviews
- 594
- Age
- 6y ago

SafeGuard Clothing CoolMAX PRO Bullet Proof Level IIIA + Stab Level 1 Covert Vest - Black
- Price
- £270.83
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4y ago

COZOME Motorcycle Gloves Motorbike Gloves Men Women Full Finger Touchscreen Mountain bike Road biking Knuckle for Airsoft ATV MTB Riding Racing Cycling Hiking Motocross-M
- Price
- £13.05
- Rating
- 4.4/5
- Reviews
- 4,986
- Age
- 4y ago

WTACTFUL Airsoft Gloves for Men Women Flexible Breathable Touch Screen Full Finger Gloves for Painball Motorcycle Cycling Motorbike Large Camo
- Price
- £13.53
- Rating
- 4.5/5
- Reviews
- 2,403
- Age
- 7y ago
Newest
by launch date
Camouflage Balaclava Mask Lightweight Breathable Camo Hood Snood Airsoft Military Army Hat Head Full Face Neck Cover Sheisty (UK Alpha S L Camouflage)
- Price
- £4.99
- Rating
- 4.3/5
- Reviews
- 84
- Age
- 1y ago

JUKMO Mens Stretch Tactical Belt 1.5 Elastic Nylon Web with Flip Buckle
- Price
- £11.07
- Rating
- 4.7/5
- Reviews
- 11,503
- Age
- 1y ago

Tactical Airsoft Fast Helmet With Side Rail And NVG Bracket Full-Face Airsoft mask Removable Anti-Fog Goggles Halloween CS Game Role-Playing Tactical Protective Equipment
- Price
- £26.82
- Rating
- 3.2/5
- Reviews
- 64
- Age
- 3y ago

COZOME Motorcycle Gloves Motorbike Gloves Men Women Full Finger Touchscreen Mountain bike Road biking Knuckle for Airsoft ATV MTB Riding Racing Cycling Hiking Motocross-M
- Price
- £13.05
- Rating
- 4.4/5
- Reviews
- 4,986
- Age
- 4y ago

WTACTFUL Flexible Touch Screen Airsoft Gloves for Motorcycle Cycling Motorbike Paintball Outdoor Full Finger Gloves for Men Black L
- Price
- £21.31
- Rating
- 4.5/5
- Reviews
- 2,112
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
21
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
23%
- OAREA31%
- AOUTACC12%
- Nuprol12%
- MEIJIA9%
- Goetland8%
- QJYZHAN5%
Demand
Airsoft search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Airsoft search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- airsoft561K/yr
- airsoft accessories148K/yr
- airsoft bbs21K/yr
- air soft17K/yr
- bbs13K/yr
- airsoft bb13K/yr
- airsoft accessories and equipment9K/yr
- bbs airsoft5K/yr
- vorsk8K/yr
- 0.25 bbs airsoft3K/yr
Reviews and returns
What reviews say buyers love and hate about Airsoft
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does not fit an average adult
It is big
Far too small
breakable
Broke within a minute
Failed after 10 months of occasional use
My only problem with it is the pin in the buckle broke after a short while
Buckle Not Up Standard
zero ability to adjust waist strap
Does it give £750 quality
Rubbish
Surprised at how heavy the buckle is
Heavy Buckle
Love
Excellent Quality
Great quality gloves overall
Seems very well made, would recommend
find it's good to have tight
Fits well
Perfect fit, used them for about a year
Good product great price
worth it
Great value
Really nice quality good stretch looks smart fits great really happy with my item it came well packaged and quick thank you
Good stretch belt, simple and reliable
the slight stretch is great
appreciated that it is adjustable
Adjustable belt
easy to adjust
Return
1.5% Return rate 65% Fixable by listing
Does not fit an average adult
It is big
Far too small
Does it give £750 quality
Rubbish
Surprised at how heavy the buckle is
Heavy Buckle
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Airsoft questions
Answered from the same tracked data.









