Aftershave Men Gift Set

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £659K a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

-6.7%

Conversion, latest week

2.2%

Market size, estimated

£659Ka year

Peak month

December21.3× the quietest month

Top search term

mens birthday gifts370K searches a year

Listings sell for £11.10 on average, from £3.46 to £22.43. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At £11.10 that is £3K to £6K a year per listing.

Average price

£11.10under the $15 to $100 sweet spot

Price range

£3.46–£22.43

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #38 within Accessories. It carries 10,270 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#38in Accessories

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

10,270per listing

Listings tracked

38

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months