Skip to content

Aftershave Men Gift Set

Aftershave Men Gift Set shows low returns (0.7%), but soft demand (-6.7% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 67Growth 22Conversion 27Competition 64Returns 97Price range 39Avg price 43Brand share 63Review moat 22Quality gap 35
This niche Category average

Is Aftershave Men Gift Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Aftershave Men Gift Set is a £659K/yr Amazon United Kingdom market (2.7M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Aftershave Men Gift Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.7% over the last 90 days and 2.2% of searches end in a purchase.

£659K

revenue / yr

Units sold / yr60K
Search volume / yr-6.7%2.7M
Conversion rate2.2%
Avg price£11.10

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers27 · 57
Top-5 product click share47%
Open market33%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement95%
New entrants (1y)4· 2 succeeded
Avg rating4.5★
Avg reviews10,270

Top Aftershave Men Gift Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£26K£53K£79K£105K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

57

Top-5 brand share

67%

Top 20: 94%

Top-5 click share

47%

Top 20: 83%

Open market

28%

  • Jeasona24%
  • DKNY24%
  • VeraCosy7%
  • Calvin Klein7%
  • Belladona Gifts5%
  • Merclix5%

Aftershave Men Gift Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.7MCVR2.2%Products38Brands27Top 5 Brands67%OOS Rate1.9%Rating4.5★Reviews10,270Avg BSR#38
450K350KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 21.3×

Top Aftershave Men Gift Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mens birthday gifts370K/yr
  • presents for men556K/yr
  • gifts for men birthday present125K/yr
  • birthday presents for men101K/yr
  • men birthday gifts82K/yr
  • birthday gift for men85K/yr
  • gifts for men who have everything364K/yr
  • male birthday gifts57K/yr
  • birthday gifts for him71K/yr
  • men gifts for birthday49K/yr

What reviews say buyers love and hate about Aftershave Men Gift Set

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Gifting Purpose21%

Yummy gift

Quality-Overall17%

Decent quality

Comfort-Overall13%

So comfortable

Value For Money11%

Great Value

Size-Overall6%

Decent slim fit

What buyers complain about

63% of reviews
Size-Overall23%

Big for size

Quality-Overall10%

build quality is very poor

Value For Money9%

Bit expensive

Durability4%

First one broke

Thickness4%

Too chunky

Aftershave Men Gift Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
52%
2Quality-Overall
6%
3Advertised Vs Actual Product
4%
4Feet Fit
3%
5Pockets/Compartments
2%

Common Aftershave Men Gift Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aftershave Men Gift Set 50/100 on Amazon United Kingdom — Worth a look. The niche generates £659K/yr across 38 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -6.7% over the last 90 days.
Search demand for Aftershave Men Gift Set on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 21.3× the quietest.