aftershave men gift set
Worth a lookShows low returns (0.7%), but soft demand (-6.7% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Good£659K£659K/yr · 2.7M searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.10avg listing price — sweet spot $15–$100
Price range
Okay£3.46–£22.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Review moat
Bad10,269.61avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, aftershave men gift set is a £659K/yr Amazon United Kingdom market (2.7M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
aftershave men gift set market data
- Units sold / yr
- 50K–60K
- avg 250–500/product
- Revenue / yr
- £555K–£666K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 1.9%
- Avg brand age
- 38 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
27 falling
Sellers
57
Top-5 brand share
67%
Top 20: 94%
Top-5 click share
47%
Top 20: 83%
Open market
28%
- Jeasona24%
- DKNY24%
- VeraCosy7%
- Calvin Klein7%
- Belladona Gifts5%
- Merclix5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 21.3×
Top aftershave men gift set search terms
- mens birthday gifts370K/yr
- presents for men556K/yr
- gifts for men birthday present125K/yr
- birthday presents for men101K/yr
- men birthday gifts82K/yr
- birthday gift for men85K/yr
- gifts for men who have everything364K/yr
- male birthday gifts57K/yr
- birthday gifts for him71K/yr
- men gifts for birthday49K/yr
Top aftershave men gift set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mens DKNY GIANTS - 3pk Black/White/Grey
DKNY£16.064.3★3,957 rev
Jeasona Gifts for Men Christmas Fathers Day Cap Cool Stuff Gadgets 2026 Small Gifts for Men Birthday Present Secret Santa Present for Dad Who Wants Nothing
Jeasona£10.514.7★1,360 rev
Mens Two-Tone Memory Foam Slipper - Dark Gray/Blue Large - UK 10-11
VeraCosy£10.744.6★51,484 rev
Calvin Klein Mens 3 Pack Trunks Black (Black) M
Calvin Klein£20.454.6★65,611 rev
DKNY Mens Giants T-Shirt Olive/Charcoal/Navy L (Pack of 3)
DKNY£15.324.3★3,957 rev
Newest
by launch date
Joykee Men Bracelets Gifts for Men Dad Son husband Cuban Chain Bracelet Engraved Bracelet Presents for Birthday Fathers Day Christmas Valentines Day Graduation (8.2 10mm My Man)
Joykee£15.8312 rev
Shower Steamers Aromatherapy 8 Pcs Christmas Birthday Gifts for Men Small Relaxation Self Care Natural Essential Oils Spa Gifts for Men Him Husband Boyfriend Stocking Fillers Stuffers for Boys
Linkax£6.86867 rev
Jeasona Bald Lives Matter Hat Bald Gifts for Men Funny Gifts for Men Rude Christmas Funny Secret Santa Presents Stocking Fillers for Him Novelty Joke Presents Fun Silly Xmas
Jeasona£9.381,360 rev
Vatan Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot with Gift Box (Carbon Fiber Black)
Vatan£9.84403 rev
Birthday Chocolate Gifts for Men Funny Chocolate Gift Box Mens Birthday Gifts Letterbox Chocolate Gift Unique Chocolate Box
Belladona Gifts£8.47519 rev
Trending
90-day click momentumMens Two-Tone Memory Foam Slipper - Dark Gray/Blue Large - UK 10-11
VeraCosy£10.744.6★
Jeasona Bald Lives Matter Hat Bald Gifts for Men Funny Gifts for Men Rude Christmas Funny Secret Santa Presents Stocking Fillers for Him Novelty Joke Presents Fun Silly Xmas
Jeasona£9.384.7★
Joykee Men Bracelets Gifts for Men Dad Son husband Cuban Chain Bracelet Engraved Bracelet Presents for Birthday Fathers Day Christmas Valentines Day Graduation (8.2 10mm My Man)
Joykee£15.834.5★
Mens DKNY GIANTS - 3pk Black/White/Grey
DKNY£16.014.3★
Mens DKNY GIANTS - 3pk Black/White/Grey
DKNY£16.064.3★
What buyers say about aftershave men gift set
What buyers praise and complain about, mined from review topics.What buyers love
“Yummy gift”
“Decent quality”
“So comfortable”
“Great Value”
“Decent slim fit”
“As described”
“Soft comfy fabric”
“Great chocolates”
“Lovely sweets”
“easy to use”
What buyers complain about
“Big for size”
“build quality is very poor”
“Bit expensive”
“First one broke”
“Too chunky”
“Smell don't last”
“Not very comfortable”
“Bad material”
“to be honest ot didnt look at alll leathery like in the pictture”
“False advertisement”
Top return reasons
Common questions
- Is aftershave men gift set profitable to sell on Amazon United Kingdom?
- The niche generates £659K/yr across 38 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the aftershave men gift set niche?
- 27 brands and 57 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in aftershave men gift set?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.7%.
- When does demand for aftershave men gift set peak?
- Demand peaks in Nov–Dec; the busiest month runs 21.3× the quietest.
- What does it cost to enter the aftershave men gift set niche?
- Listings span £3.46–£22.43; the average listing price is £11.10 (sweet spot $15–$100). The average incumbent carries 10,270 reviews — the moat a new listing must climb.