Aftershave Men Gift Set

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £659K a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

-6.7%

Conversion, latest week

2.2%

Market size, estimated

£659Ka year

Peak month

December21.3× the quietest month

Top search term

mens birthday gifts370K searches a year

Listings sell for £11.10 on average, from £3.46 to £22.43. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At £11.10 that is £3K to £6K a year per listing.

Average price

£11.10under the $15 to $100 sweet spot

Price range

£3.46–£22.43

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #38 within Accessories. It carries 10,270 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#38in Accessories

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

10,270per listing

Listings tracked

38

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months