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Adidas Tensaur Kids

Adidas Tensaur Kids shows a fragmented shelf (top 5 take 9% of clicks), but weak search conversion (1.0%) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 55Growth 29Conversion 13Competition 98Returns 28Price range 77Avg price 87Brand share 57Review moat 56Quality gap 47
This niche Category average

Is Adidas Tensaur Kids profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Adidas Tensaur Kids is a £379K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 53/100.

Adidas Tensaur Kids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +3.3% over the last 90 days and 1.0% of searches end in a purchase.

£379K

revenue / yr

Units sold / yr25K
Search volume / yr+3.3%1.9M
Conversion rate1.0%
Avg price£19.60

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers36 · 103
Top-5 product click share9%
Open market29%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 318 products

Sponsored placement66%
New entrants (1y)71· 28 succeeded
Avg rating4.5★
Avg reviews1,250

Top Adidas Tensaur Kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

£0£4K£8K£11K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 rising

Sellers

103

Top-5 brand share

71%

Top 20: 97%

Top-5 click share

9%

Top 20: 21%

Open market

37%

  • adidas31%
  • Skechers11%
  • Shoe Zone8%
  • DREAM PAIRS6%
  • NIKE4%
  • KKTOTO3%

Adidas Tensaur Kids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.9MCVR1.0%Products318Brands36Top 5 Brands71%OOS Rate2.7%Rating4.5★Reviews1,250Avg BSR#62
40K30KSpike '26May '26May '26May '26Jun '26Jun '26Jul '26

Top Adidas Tensaur Kids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • girls shoes122K/yr
  • boys black trainers105K/yr
  • adidas tensaur kids115K/yr
  • girls black trainers92K/yr
  • nike trainers kids74K/yr
  • black trainers kids77K/yr
  • boys nike trainers68K/yr
  • boys trainers size 355K/yr
  • girls trainers size 150K/yr
  • girls trainers size 248K/yr

What reviews say buyers love and hate about Adidas Tensaur Kids

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Comfort-Overall23%

Really comfortable

Value For Money20%

Good value for money

Quality-Overall16%

Good quality shoes

Size-Overall12%

Fit well

Durability4%

Very durable

What buyers complain about

76% of reviews
Durability26%

Not very durable

Quality-Overall22%

Poor quality control

Size-Overall11%

Unfortunately didnt fit

Comfort-Overall4%

Not comfortable

Material Quality3%

The material began to come apart

Adidas Tensaur Kids return rate & reasons

Why buyers send it back, as a share of all return requests.

4.7%

Return rate

83%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
62%
2Feet Fit
11%
3Width
6%
4Comfort-Overall
3%
5Quality-Overall
3%

Common Adidas Tensaur Kids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Adidas Tensaur Kids 53/100 on Amazon United Kingdom — Worth a look. The niche generates £379K/yr across 318 tracked products. 28 of 71 products launched in the last 360 days are still selling. Search demand moved +3.3% over the last 90 days.
Adidas Tensaur Kids buyers on Amazon United Kingdom complain most about Durability, Quality-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 4.7%.