adidas tensaur kids
Worth a lookShows a fragmented shelf (top 5 take 9% of clicks), but weak search conversion (1.0%) keeps it on the watch list.
Competition
Incredible9%top-5 click share — an open shelf
Avg price
Great£19.60avg listing price — sweet spot $15–$100
Price range
Great£6.60–£43.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Good1,249.82avg incumbent reviews — the moat a new listing must climb
Market size
Good£379K£379K/yr · 1.9M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Returns
Okay4.7%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, adidas tensaur kids is a £379K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
adidas tensaur kids market data
- Units sold / yr
- 20K–25K
- avg 0–100/product
- Revenue / yr
- £392K–£490K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 66%
- Out of stock
- 2.7%
- Avg brand age
- 46 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
103
Top-5 brand share
71%
Top 20: 97%
Top-5 click share
9%
Top 20: 21%
Open market
37%
- adidas31%
- Skechers11%
- Shoe Zone8%
- DREAM PAIRS6%
- NIKE4%
- KKTOTO3%
Demand
Weekly Amazon search volume, last 12 weeks — +3.3% search growth over the last 90 days.Top adidas tensaur kids search terms
- girls shoes122K/yr
- boys black trainers105K/yr
- adidas tensaur kids115K/yr
- girls black trainers92K/yr
- nike trainers kids74K/yr
- black trainers kids77K/yr
- boys nike trainers68K/yr
- boys trainers size 355K/yr
- girls trainers size 150K/yr
- girls trainers size 248K/yr
Top adidas tensaur kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
adidas Unisex Kids Hoops Classic Shoes FTWR White/Team Victory Red/Core Black 2 UK
adidas£23.904.4★110 rev
Nike Unisex Kids Star Runner 5 (Ps) Sneaker Black Black White Summit White 2.5 UK
NIKE£34.524.6★91 rev
adidas Unisex Kids Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/Matte Black 3 UK
adidas£26.964.8★997 rev
AZSDXS Boys & Girls Trainers Slip-On Kids Trainers Outdoor Sports Kids Shoes Running Tennis Sneakers Non Slip Athletic Shoes PE Trainers A Black
AZSDXS£14.124.2★739 rev
adidas Unisex Kids Rapid Court Childrens Shoes Core Black/Core Black/Carbon 2 UK
adidas£27.675.0★10 rev
Newest
by launch dateadidas Unisex Kids Rapid Court Childrens Shoes Core Black/Core Black/Carbon 2 UK
adidas£27.6710 rev
adidas Unisex Kids Hoops Classic Shoes FTWR White/Team Victory Red/Core Black 2 UK
adidas£23.90110 rev
adidas Unisex Kids Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/Matte Black 3 UK
adidas£26.96997 rev
adidas Unisex Kids Runfalcon 5 Junior Shoes Core Black/Core Black/Core Black 4 UK
adidas£24.472,802 rev
adidas Unisex Kids Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/Matte Black 1 UK
adidas£26.60997 rev
Trending
90-day click momentum
PUMA Unisex Baby Anzarun Lite Ac Inf Sneaker Blue Peacoat Puma White 03 6 UK Child
PUMA£19.724.6★
Skechers Girls Dreamy Dancer Radiant Rogue Trainers Navy & Hot Pink Mesh/Multi Trim 1 UK
Skechers£18.184.5★
adidas Unisex Kids TENSAUR Run 3.0 Shoes Children Bright Royal/Cloud White/Dark Blue 12.5 UK Child
adidas£15.434.6★
adidas Unisex Kids Hoops Classic Shoes FTWR White/Team Victory Red/Core Black 2 UK
adidas£23.904.4★
Nike Unisex Kids Star Runner 5 (Ps) Sneaker Black Black White Summit White 2.5 UK
NIKE£34.524.6★
What buyers say about adidas tensaur kids
What buyers praise and complain about, mined from review topics.What buyers love
“Really comfortable”
“Good value for money”
“Good quality shoes”
“Fit well”
“Very durable”
“These shoes are really great for running”
“Very light trainer”
“Good and strong”
“Waterproof”
“nice colour”
What buyers complain about
“Not very durable”
“Poor quality control”
“Unfortunately didnt fit”
“Not comfortable”
“The material began to come apart”
“not worth money”
“shame about the strap”
“Not what they say”
“colour rubbed off with wear”
“Nice shoes, a little bit narrow”
Top return reasons
Common questions
- Is adidas tensaur kids profitable to sell on Amazon United Kingdom?
- The niche generates £379K/yr across 318 tracked products. 28 of 71 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the adidas tensaur kids niche?
- 36 brands and 103 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in adidas tensaur kids?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 4.7%.
- What does it cost to enter the adidas tensaur kids niche?
- Listings span £6.60–£43.35; the average listing price is £19.60 (sweet spot $15–$100). The average incumbent carries 1,250 reviews — the moat a new listing must climb.