adidas
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Incredible£43.88avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great£10.07–£115.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+30.4%90-day search growth — must beat 0% to launch
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad13,060.96avg incumbent reviews — the moat a new listing must climb
Market size
Bad£37K£37K/yr · 284K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, adidas is a £37K/yr Amazon United Kingdom market (284K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
adidas market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £44K–£55K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #1,113
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 59%
- Out of stock
- 6.5%
- Avg brand age
- 45 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
8 rising
Sellers
61
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
30%
Top 20: 72%
Open market
1%
- adidas78%
- adidas Originals17%
- Quayside1%
- PUMA1%
- Padgene1%
- Cirorld1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.4% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 2.7×
Top adidas search terms
- adidas samba mens149K/yr
- samba trainers men34K/yr
- adidas samba trainers mens24K/yr
- adidas trainers mens samba10K/yr
- mens adidas samba trainers7K/yr
- adidas samba trainers10K/yr
- adidas samba og mens7K/yr
- adidas samba og11K/yr
- adidas samba men7K/yr
- sambas men6K/yr
Top adidas products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
adidas Samba Super Suede Mens Mens Trainers Navysuede White 8.5 UK (42 2/3 EU)
adidas£51.684.5★108,219 rev
adidas Samba Og Mens Gymnastics Shoes White (Ftwr White/Core Black/Clear Granite Ftwr White/Core Black/Clear Granite) 7 UK (40 2/3 EU)
adidas£56.304.6★3,187 rev
adidas VL Court 3.0 Shoes
adidas£30.644.6★8,946 rev
adidas Samba Og Mens Gymnastics Shoes White (Ftwr White/Core Black/Clear Granite Ftwr White/Core Black/Clear Granite) 8 UK (42 EU)
adidas Originals£51.724.4★543 rev
adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 10 UK
adidas£26.194.6★49,047 rev
Newest
by launch dateadidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 10 UK
adidas£26.1949,047 rev
adidas Mens Vl Court 3.0 Shoes Dark Green/Cloud White/Burgundy 11 UK
adidas£41.0710,718 rev
adidas Mens Vs Pace 2.0 Shoes Shadow Navy/Shadow Navy/Cloud White 10 UK
adidas£24.2649,047 rev
adidas Mens Barreda Shoes Core Black/FTWR White/Gum5 9 UK
adidas£30.742,940 rev
adidas Samba OG Rasta Trainers for Men & Women Samba Originals Lifestyle Trainers | Classic Retro Low Top Fashion Trainers (UK Footwear Size System Adult Men Numeric Medium 6)
adidas£58.431 rev
Trending
90-day click momentumadidas Samba OG Rasta Trainers for Men & Women Samba Originals Lifestyle Trainers | Classic Retro Low Top Fashion Trainers (UK Footwear Size System Adult Men Numeric Medium 6)
adidas£58.435.0★
adidas Samba OG Rasta Trainers for Men & Women Samba Originals Lifestyle Trainers | Classic Retro Low Top Fashion Trainers (UK Footwear Size System Adult Men Numeric Medium 6.5)
adidas£61.885.0★
adidas Mens Samba Super Trainers Black Black Running White Footwear 7 UK
adidas£54.384.5★
adidas Mens Barreda Shoes Core Black/FTWR White/Gum5 9 UK
adidas£30.744.6★
adidas VL Court 3.0 Shoes
adidas£30.644.6★
What buyers say about adidas
What buyers praise and complain about, mined from review topics.What buyers love
“the shoes are perfect great quality”
“Very comfortable”
“Fit well”
“Good price”
“Great trainers”
“love the colour”
“Great Design”
“stylish”
“Soft and comfy”
“They are light”
What buyers complain about
“Amazon sent me the wrong size inside the box”
“Way too narrow”
“Were too narrow for me”
“Feel too hard”
“Slightly thinner than I like”
“not comfortable”
Top return reasons
Common questions
- Is adidas profitable to sell on Amazon United Kingdom?
- The niche generates £37K/yr across 54 tracked products. 4 of 16 products launched in the last 360 days are still selling. 90-day search growth is +30.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the adidas niche?
- 8 brands and 61 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in adidas?
- Top complaints mined from reviews: Size-Overall, Width, Feet Fit. The return rate is 3.9%.
- When does demand for adidas peak?
- Demand peaks in Oct–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the adidas niche?
- Listings span £10.07–£115.98; the average listing price is £43.88 (sweet spot $15–$100). The average incumbent carries 13,061 reviews — the moat a new listing must climb.