Adidas
FailBuyers convert on only 0.3% of searches, so Adidas is a Fail.
- Flapen Score
- 41 / 100Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 4841
- Market size
- £37K/yr284K searches / yr
- 90-day growth
- +30.4%search demand this quarter
- Competition
- 30%top-5 click share · 8 brands · 61 sellers
Flapen Score
Adidas against its category
The dotted line is the Fashion average. Past it, Adidas is stronger. Inside it, weaker.
Market
The Adidas market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Adidas 284K times last year and spent an estimated £37K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 284K
- Growth, 90 days vs prior 90
- +30.4%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £37Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- adidas samba mens149K searches a year
02 · Price
A sale here is worth £43.88.
Listings sell for £43.88 on average, from £10.07 to £115.98. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £43.88 that is £0 to £4K a year per listing.
- Average price
- £43.88inside the $15 to $100 sweet spot
- Price range
- £10.07–£115.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 3.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #1,113 within Shoes. It carries 13,061 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 67%
- Out of stock, average day
- 6.5%
- Average rank
- #1,113in Shoes
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 13,061per listing
- Listings tracked
- 54
04 · Newcomers
4 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Adidas products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
adidas Samba Super Suede Mens Mens Trainers Navysuede White 8.5 UK (42 2/3 EU)
- Price
- £51.68
- Rating
- 4.5/5
- Reviews
- 108,219
- Age
- 13y ago

adidas Samba Og Mens Gymnastics Shoes White (Ftwr White/Core Black/Clear Granite Ftwr White/Core Black/Clear Granite) 7 UK (40 2/3 EU)
- Price
- £56.30
- Rating
- 4.6/5
- Reviews
- 3,187
- Age
- 8y ago

adidas VL Court 3.0 Shoes
- Price
- £30.64
- Rating
- 4.6/5
- Reviews
- 8,946
- Age
- 3y ago

adidas Samba Og Mens Gymnastics Shoes White (Ftwr White/Core Black/Clear Granite Ftwr White/Core Black/Clear Granite) 8 UK (42 EU)
- Price
- £51.72
- Rating
- 4.4/5
- Reviews
- 543
- Age
- 8y ago

adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 10 UK
- Price
- £26.19
- Rating
- 4.6/5
- Reviews
- 49,047
- Age
- 1mo ago
Trending
estimated 90-day click momentum
adidas Samba OG Rasta Trainers for Men & Women Samba Originals Lifestyle Trainers | Classic Retro Low Top Fashion Trainers (UK Footwear Size System Adult Men Numeric Medium 6)
- Price
- £58.43
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

adidas Samba OG Rasta Trainers for Men & Women Samba Originals Lifestyle Trainers | Classic Retro Low Top Fashion Trainers (UK Footwear Size System Adult Men Numeric Medium 6.5)
- Price
- £61.88
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

adidas Mens Samba Super Trainers Black Black Running White Footwear 7 UK
- Price
- £54.38
- Rating
- 4.5/5
- Reviews
- 169
- Age
- 16y ago

adidas Mens Barreda Shoes Core Black/FTWR White/Gum5 9 UK
- Price
- £30.74
- Rating
- 4.6/5
- Reviews
- 2,940
- Age
- 1mo ago

adidas VL Court 3.0 Shoes
- Price
- £30.64
- Rating
- 4.6/5
- Reviews
- 8,946
- Age
- 3y ago
Newest
by launch date
adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 10 UK
- Price
- £26.19
- Rating
- 4.6/5
- Reviews
- 49,047
- Age
- 1mo ago

adidas Mens Vl Court 3.0 Shoes Dark Green/Cloud White/Burgundy 11 UK
- Price
- £41.07
- Rating
- 4.6/5
- Reviews
- 10,718
- Age
- 1mo ago

adidas Mens Vs Pace 2.0 Shoes Shadow Navy/Shadow Navy/Cloud White 10 UK
- Price
- £24.26
- Rating
- 4.6/5
- Reviews
- 49,047
- Age
- 1mo ago

adidas Mens Barreda Shoes Core Black/FTWR White/Gum5 9 UK
- Price
- £30.74
- Rating
- 4.6/5
- Reviews
- 2,940
- Age
- 1mo ago

adidas Samba OG Rasta Trainers for Men & Women Samba Originals Lifestyle Trainers | Classic Retro Low Top Fashion Trainers (UK Footwear Size System Adult Men Numeric Medium 6)
- Price
- £58.43
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
8 rising
Sellers
61
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
30%
Top 20: 72%
Open market
1%
- adidas78%
- adidas Originals17%
- Quayside1%
- PUMA1%
- Padgene1%
- Cirorld1%
- Open — no brand owns it (2 brands, 1%)
Demand
Adidas search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Adidas search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- adidas samba mens149K/yr
- samba trainers men34K/yr
- adidas samba trainers mens24K/yr
- adidas trainers mens samba10K/yr
- mens adidas samba trainers7K/yr
- adidas samba trainers10K/yr
- adidas samba og mens7K/yr
- adidas samba og11K/yr
- adidas samba men7K/yr
- sambas men6K/yr
Reviews and returns
What reviews say buyers love and hate about Adidas
We read the reviews and the return reasons for every product selling here.
“Amazon sent me the wrong size inside the box”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Adidas questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









