How competitive is the Adidas niche on Amazon United Kingdom?

8 brands and 61 sellers compete in Adidas on Amazon United Kingdom. The top 5 Adidas products take 30% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Adidas?

Adidas buyers on Amazon United Kingdom complain most about Size-Overall, Width, Feet Fit, the themes mined from the niche's reviews. Its return rate is 3.9%.

What does it cost to enter the Adidas niche?

Adidas sells for £43.88 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £10.07–£115.98. The average incumbent carries 13,061 reviews — the moat a new listing must climb.

Adidas

weak search conversion (0.3%) — Adidas doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Adidas profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Adidas is a £37K/yr Amazon United Kingdom market (284K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 41/100.

Adidas: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +30.4% over the last 90 days and 0.3% of searches end in a purchase.

£37K

revenue / yr

Units sold / yr1K

Search volume / yr+30.4%284K

Conversion rate0.3%

Avg price£43.88

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers8 · 61

Top-5 product click share30%

Open market2%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 54 products

Top Adidas products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

adidas Samba Super Suede Mens Mens Trainers Navysuede White 8.5 UK (42 2/3 EU)

Price: £51.68
Rating: 4.5/5
Reviews: 108,219
Age: 13y ago

adidas Samba Og Mens Gymnastics Shoes White (Ftwr White/Core Black/Clear Granite Ftwr White/Core Black/Clear Granite) 7 UK (40 2/3 EU)

Price: £56.30
Rating: 4.6/5
Reviews: 3,187
Age: 8y ago

adidas VL Court 3.0 Shoes

Price: £30.64
Rating: 4.6/5
Reviews: 8,946
Age: 3y ago

adidas Samba Og Mens Gymnastics Shoes White (Ftwr White/Core Black/Clear Granite Ftwr White/Core Black/Clear Granite) 8 UK (42 EU)

Price: £51.72
Rating: 4.4/5
Reviews: 543
Age: 8y ago

adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 10 UK

Price: £26.19
Rating: 4.6/5
Reviews: 49,047
Age: 1mo ago

Newest

by launch date

adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 10 UK

Price: £26.19
Rating: 4.6/5
Reviews: 49,047
Age: 1mo ago

adidas Mens Vl Court 3.0 Shoes Dark Green/Cloud White/Burgundy 11 UK

Price: £41.07
Rating: 4.6/5
Reviews: 10,718
Age: 1mo ago

adidas Mens Vs Pace 2.0 Shoes Shadow Navy/Shadow Navy/Cloud White 10 UK

Price: £24.26
Rating: 4.6/5
Reviews: 49,047
Age: 1mo ago

adidas Mens Barreda Shoes Core Black/FTWR White/Gum5 9 UK

Price: £30.74
Rating: 4.6/5
Reviews: 2,940
Age: 1mo ago

adidas Samba OG Rasta Trainers for Men & Women Samba Originals Lifestyle Trainers | Classic Retro Low Top Fashion Trainers (UK Footwear Size System Adult Men Numeric Medium 6)

Price: £58.43
Rating: 5.0/5
Reviews: 1
Age: 1mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

30%

Top 20: 72%

Open market

adidas78%
adidas Originals17%
Quayside1%
PUMA1%
Padgene1%
Cirorld1%
Open — no brand owns it (2 brands, 1%)

Adidas demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume284KCVR0.3%Products54Brands8Top 5 Brands98%OOS Rate6.5%Rating4.5★Reviews13,061Avg BSR#1,113

Peak months: Oct, Dec · busiest ÷ quietest = 2.7×

Top Adidas search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

adidas samba mens149K/yr +42.2%0.3% conv.
samba trainers men34K/yr +18.1%0.4% conv.
adidas samba trainers mens24K/yr +20.8%0.3% conv.
adidas trainers mens samba10K/yr +89.7%0.5% conv.
mens adidas samba trainers7K/yr +44.8%0.4% conv.
adidas samba trainers10K/yr +33.3%0.0% conv.
adidas samba og mens7K/yr +30.6%0.4% conv.
adidas samba og11K/yr -23.1%0.1% conv.
adidas samba men7K/yr -36.1%0.4% conv.
sambas men6K/yr +14.8%0.4% conv.

What reviews say buyers love and hate about Adidas

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Quality-Overall29%

“the shoes are perfect great quality”

Comfort-Overall21%

“Very comfortable”

Size-Overall19%

“Fit well”

Value For Money16%

“Good price”

Exercise/Sports Suitability4%

“Great trainers”

What buyers complain about

69% of reviews

Size-Overall19%

“Amazon sent me the wrong size inside the box”

Width14%

“Way too narrow”

Feet Fit14%

“Were too narrow for me”

Hard Feel7%

“Feel too hard”

Thickness7%

“Slightly thinner than I like”

Adidas return rate & reasons

Why buyers send it back, as a share of all return requests.

3.9%

Return rate

82%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

55%

2Feet Fit

15%

3Width

4Comfort-Overall

5Color

Common Adidas questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Adidas 41/100 on Amazon United Kingdom — Skip it. The niche generates £37K/yr across 54 tracked products. 4 of 16 products launched in the last 360 days are still selling. Search demand moved +30.4% over the last 90 days.