Abaya
FailDemand is soft, at -50.8% this quarter, so Abaya is a Fail.
- Flapen Score
- 47 / 100Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 4847
- Market size
- £12K/yr356K searches / yr
- 90-day growth
- -50.8%search demand this quarter
- Competition
- 22%top-5 click share · 27 brands · 32 sellers
Flapen Score
Abaya against its category
The dotted line is the Fashion average. Past it, Abaya is stronger. Inside it, weaker.
Market
The Abaya market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Abaya 356K times last year and spent an estimated £12K. The top 5 brands take 56% of clicks. Demand peaks in Feb–Mar. Flapen scores it 47 out of 100, a Fail.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 356K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -50.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.
- Searches, last 12 months
- 356K
- Growth, 90 days vs prior 90
- -50.8%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £12Ka year
- Peak month
- March3.4× the quietest month
- Top search term
- abaya for women142K searches a year
02 · Price
A sale here is worth £20.38.
Listings sell for £20.38 on average, from £8.26 to £45.89. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £20.38 that is £0 to £2K a year per listing.
- Average price
- £20.38inside the $15 to $100 sweet spot
- Price range
- £8.26–£45.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 8.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #2,197 within Novelty & Special Use Clothing. It carries 193 reviews at 3.79 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 74%
- Out of stock, average day
- 11.6%
- Average rank
- #2,197in Novelty & Special Use Clothing
- Average rating
- 3.79 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 193per listing
- Listings tracked
- 86
04 · Newcomers
Amazon counts 0 of last year's 28 launches as successful.
28 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 28
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Abaya products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kaftan Dresses for Women Muslim Dresses for Women One-piece Abaya Caftan Button Down Henley Shirt Prayer Dress Batwing Long Sleeve Middle East Arabian Robe Dubai Islamic Ramadan Party Pink One Size
- Price
- £24.78
- Rating
- 3.4/5
- Reviews
- 18
- Age
- 2y ago

VR2 Denim Ladies Abaya with Scarf Hijab Attached Long Sleeve Modest Dress for Women Wine Colour One Size UK 8-18
- Price
- £13.83
- Rating
- 3.3/5
- Reviews
- 12
- Age
- 10mo ago

Modish Group Women Prayer Clothes With Hijab Muslim Outfits Long Robe Abaya Turkish Islamic Dresses Dubai Kaftan With Rosary (Mink One Size)
- Price
- £17.09
- Rating
- 4.1/5
- Reviews
- 625
- Age
- 2y ago

WYFKYMXX Champagne Abaya for Women Flare Sleeve Beaded Kaftan V-Neck Modest Muslim Dress with Belt Ideal for Eid Ramadan Wedding & Formal Occasions (Champagne S)
- Price
- £43.73
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

IBAKOM Muslim Abaya for Women Batwing Sleeve Maxi Prayer Dress Kaftan Floral Embroidery Dubai African Kimono Robe Womens Ramadan Abaya Green
- Price
- £32.60
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 2y ago
Trending
90-day click momentum
Orshoy Womens Abaya Dress Bohemian Beach Kaftan Golden
- Price
- £21.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

WYFKYMXX Champagne Abaya for Women Flare Sleeve Beaded Kaftan V-Neck Modest Muslim Dress with Belt Ideal for Eid Ramadan Wedding & Formal Occasions (Champagne S)
- Price
- £43.73
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

ByEimaani Umbrella Abaya for Women - Premium Nidha Fabric with Wide Sleeves - Elegant Modest Maxi Dress with Matching Belt (UK Numeric 60 Regular Regular Natural)
- Price
- £29.97
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 3mo ago

Prien Muslim Dress For Women With Hijab Abaya Instant Prayer Clothes Set Islamic Wear Dubai Kaftan Jilbab Burqa (Navy Blue X-Small-XX-Large)
- Price
- £17.97
- Rating
- 3.8/5
- Reviews
- 463
- Age
- 3y ago

Hamishkane Girls Long Sleeve Maxi Dress Kids School Plain Abaya Holiday Islamic Top Jilbab Burkha Black
- Price
- £10.94
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 3y ago
Newest
by launch date
Orshoy Womens Abaya Dress Bohemian Beach Kaftan Golden
- Price
- £21.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

WYFKYMXX Champagne Abaya for Women Flare Sleeve Beaded Kaftan V-Neck Modest Muslim Dress with Belt Ideal for Eid Ramadan Wedding & Formal Occasions (Champagne S)
- Price
- £43.73
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

ByEimaani Umbrella Abaya for Women - Premium Nidha Fabric with Wide Sleeves - Elegant Modest Maxi Dress with Matching Belt (UK Numeric 60 Regular Regular Natural)
- Price
- £29.97
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 3mo ago

VR2 Denim Womens Luxury Gold Trim Abaya & Matching Hijab Set Modest Wear Length 55-56
- Price
- £13.32
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 5mo ago

VR2 Denim Ladies Abaya with Scarf Hijab Attached Long Sleeve Modest Dress for Women Emerald Colour One Size UK 8-20
- Price
- £14.04
- Rating
- 3.3/5
- Reviews
- 12
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
27 falling
Sellers
32
Top-5 brand share
56%
Top 20: 97%
Top-5 click share
22%
Top 20: 58%
Open market
38%
- IWEMEK15%
- VR2 Denim14%
- Modish Group12%
- Prien9%
- FYMNSI6%
- IBAKOM6%
Demand
Abaya search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 3.4×
Search terms
Top Abaya search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- abaya for women142K/yr
- abaya95K/yr
- open abaya16K/yr
- muslim dresses for women13K/yr
- black abaya10K/yr
- abayas8K/yr
- abaya dress7K/yr
- open abaya for women8K/yr
- black abaya for women7K/yr
- muslim dress4K/yr
Reviews and returns
What reviews say buyers love and hate about Abaya
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The dress is totally not appropriate for prayer or any other use, I'm a size 10 and 1.64 (5'4") tall, and it's super short, to the point my ankles are not covered at all, it just barely gets to cover my shins
very small
was smaller and not as modest as I had hoped for the size I ordered
Cheap quality
Terrible quality
anywhere I sat there was trail of those little diamonds
Nothing like what was being shown on the pictures
Basically useless as you have to wear stuff underneath or another Hijab on top
Love
Good quality cool for summer
Good quality
Quality
comfortable
Felt very comfortable when I tried it on - will go with many thing
really comfortable to wear
Good fit
The Abaya style is very generous and modest, so it covers everything perfectly without feeling tight or uncomfortable
True to size
Nice designing
Falls perfectly and looks elegant
Worth the money
This product is good it's worth the price
Return
8.2% Return rate 62% Fixable by listing
The dress is totally not appropriate for prayer or any other use, I'm a size 10 and 1.64 (5'4") tall, and it's super short, to the point my ankles are not covered at all, it just barely gets to cover my shins
very small
was smaller and not as modest as I had hoped for the size I ordered
Longer on me as I'm very very short lol
Cheap quality
Terrible quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Abaya questions
Answered from the same tracked data.









