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Abaya

Fail

Demand is soft, at -50.8% this quarter, so Abaya is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£12K/yr356K searches / yr
90-day growth
-50.8%search demand this quarter
Competition
22%top-5 click share · 27 brands · 32 sellers

Flapen Score

Abaya against its category

The dotted line is the Fashion average. Past it, Abaya is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Abaya market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Abaya 356K times last year and spent an estimated £12K. The top 5 brands take 56% of clicks. Demand peaks in Feb–Mar. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 356K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -50.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
356K
Growth, 90 days vs prior 90
-50.8%
Conversion, latest week
0.2%
Market size, estimated
£12Ka year
Peak month
March3.4× the quietest month
Top search term
abaya for women142K searches a year

02 · Price

A sale here is worth £20.38.

Listings sell for £20.38 on average, from £8.26 to £45.89. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £20.38 that is £0 to £2K a year per listing.

Average price
£20.38inside the $15 to $100 sweet spot
Price range
£8.26–£45.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
8.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #2,197 within Novelty & Special Use Clothing. It carries 193 reviews at 3.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
74%
Out of stock, average day
11.6%
Average rank
#2,197in Novelty & Special Use Clothing
Average rating
3.79 starsAmazon United Kingdom average 4.36 stars
Average reviews
193per listing
Listings tracked
86

04 · Newcomers

Amazon counts 0 of last year's 28 launches as successful.

28 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
28
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Abaya products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£232£464£697£9291101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

27 falling

Sellers

32

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

22%

Top 20: 58%

Open market

38%

  • IWEMEK15%
  • VR2 Denim14%
  • Modish Group12%
  • Prien9%
  • FYMNSI6%
  • IBAKOM6%

Demand

Abaya search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 3.4×

Search terms

Top Abaya search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • abaya for women142K/yr
  • abaya95K/yr
  • open abaya16K/yr
  • muslim dresses for women13K/yr
  • black abaya10K/yr
  • abayas8K/yr
  • abaya dress7K/yr
  • open abaya for women8K/yr
  • black abaya for women7K/yr
  • muslim dress4K/yr

Reviews and returns

What reviews say buyers love and hate about Abaya

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.10

The dress is totally not appropriate for prayer or any other use, I'm a size 10 and 1.64 (5'4") tall, and it's super short, to the point my ankles are not covered at all, it just barely gets to cover my shins

very small

was smaller and not as modest as I had hoped for the size I ordered

Quality-Overall21%−0.40

Cheap quality

Terrible quality

Precious Gemstone14%−0.14

anywhere I sat there was trail of those little diamonds

Advertised Vs Actual Product7%−0.17

Nothing like what was being shown on the pictures

Comfort-Overall7%+0.32

Basically useless as you have to wear stuff underneath or another Hijab on top

Love

Quality-Overall20%−0.40

Good quality cool for summer

Good quality

Quality

Comfort-Overall19%+0.32

comfortable

Felt very comfortable when I tried it on - will go with many thing

really comfortable to wear

Size-Overall13%−0.10

Good fit

The Abaya style is very generous and modest, so it covers everything perfectly without feeling tight or uncomfortable

True to size

Design-Overall9%+1.07

Nice designing

Falls perfectly and looks elegant

Value For Money9%+1.07

Worth the money

This product is good it's worth the price

Return

8.2% Return rate 62% Fixable by listing

Size-Overall43%▄█▆▇▅▆

The dress is totally not appropriate for prayer or any other use, I'm a size 10 and 1.64 (5'4") tall, and it's super short, to the point my ankles are not covered at all, it just barely gets to cover my shins

very small

was smaller and not as modest as I had hoped for the size I ordered

Material Quality12%█▃▃▄▄▄
Length10%▆▅▇▆▇█

Longer on me as I'm very very short lol

Quality-Overall7%▆▄█▆▁▄

Cheap quality

Terrible quality

Color4%█▃▅▁▅▃

FAQ

Common Abaya questions

Answered from the same tracked data.