Abaya
soft demand (-50.8% this quarter) — Abaya doesn't clear our bar today.
Flapen Score
Is Abaya profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Abaya is a £12K/yr Amazon United Kingdom market (356K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 47/100.
Abaya: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -50.8% over the last 90 days and 0.2% of searches end in a purchase.
£12K
revenue / yr
Who owns the niche?
The top 5 brands hold 56% of demand, so 44% of the market is open.
44%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.
0/100
page quality · 86 products
Top Abaya products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Kaftan Dresses for Women Muslim Dresses for Women One-piece Abaya Caftan Button Down Henley Shirt Prayer Dress Batwing Long Sleeve Middle East Arabian Robe Dubai Islamic Ramadan Party Pink One Size
- Price
- £24.78
- Rating
- 3.4/5
- Reviews
- 18
- Age
- 2y ago
VR2 Denim Ladies Abaya with Scarf Hijab Attached Long Sleeve Modest Dress for Women Wine Colour One Size UK 8-18
- Price
- £13.83
- Rating
- 3.3/5
- Reviews
- 12
- Age
- 10mo ago
Modish Group Women Prayer Clothes With Hijab Muslim Outfits Long Robe Abaya Turkish Islamic Dresses Dubai Kaftan With Rosary (Mink One Size)
- Price
- £17.09
- Rating
- 4.1/5
- Reviews
- 625
- Age
- 2y ago
WYFKYMXX Champagne Abaya for Women Flare Sleeve Beaded Kaftan V-Neck Modest Muslim Dress with Belt Ideal for Eid Ramadan Wedding & Formal Occasions (Champagne S)
- Price
- £43.73
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
IBAKOM Muslim Abaya for Women Batwing Sleeve Maxi Prayer Dress Kaftan Floral Embroidery Dubai African Kimono Robe Womens Ramadan Abaya Green
- Price
- £32.60
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 2y ago
Trending
90-day click momentum
Orshoy Womens Abaya Dress Bohemian Beach Kaftan Golden
- Price
- £21.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
WYFKYMXX Champagne Abaya for Women Flare Sleeve Beaded Kaftan V-Neck Modest Muslim Dress with Belt Ideal for Eid Ramadan Wedding & Formal Occasions (Champagne S)
- Price
- £43.73
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
ByEimaani Umbrella Abaya for Women - Premium Nidha Fabric with Wide Sleeves - Elegant Modest Maxi Dress with Matching Belt (UK Numeric 60 Regular Regular Natural)
- Price
- £29.97
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 3mo ago
Prien Muslim Dress For Women With Hijab Abaya Instant Prayer Clothes Set Islamic Wear Dubai Kaftan Jilbab Burqa (Navy Blue X-Small-XX-Large)
- Price
- £17.97
- Rating
- 3.8/5
- Reviews
- 463
- Age
- 3y ago
Hamishkane Girls Long Sleeve Maxi Dress Kids School Plain Abaya Holiday Islamic Top Jilbab Burkha Black
- Price
- £10.94
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 3y ago
Newest
by launch dateOrshoy Womens Abaya Dress Bohemian Beach Kaftan Golden
- Price
- £21.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
WYFKYMXX Champagne Abaya for Women Flare Sleeve Beaded Kaftan V-Neck Modest Muslim Dress with Belt Ideal for Eid Ramadan Wedding & Formal Occasions (Champagne S)
- Price
- £43.73
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
ByEimaani Umbrella Abaya for Women - Premium Nidha Fabric with Wide Sleeves - Elegant Modest Maxi Dress with Matching Belt (UK Numeric 60 Regular Regular Natural)
- Price
- £29.97
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 3mo ago
VR2 Denim Womens Luxury Gold Trim Abaya & Matching Hijab Set Modest Wear Length 55-56
- Price
- £13.32
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 5mo ago
VR2 Denim Ladies Abaya with Scarf Hijab Attached Long Sleeve Modest Dress for Women Emerald Colour One Size UK 8-20
- Price
- £14.04
- Rating
- 3.3/5
- Reviews
- 12
- Age
- 5mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
Brands
27 falling
Sellers
32
Top-5 brand share
56%
Top 20: 97%
Top-5 click share
22%
Top 20: 58%
Open market
38%
- IWEMEK15%
- VR2 Denim14%
- Modish Group12%
- Prien9%
- FYMNSI6%
- IBAKOM6%
Abaya demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar · busiest ÷ quietest = 3.4×
Top Abaya search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- abaya for women142K/yr
- abaya95K/yr
- open abaya16K/yr
- muslim dresses for women13K/yr
- black abaya10K/yr
- abayas8K/yr
- abaya dress7K/yr
- open abaya for women8K/yr
- black abaya for women7K/yr
- muslim dress4K/yr
What reviews say buyers love and hate about Abaya
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Good quality cool for summer”
“comfortable”
“Good fit”
“Nice designing”
“Worth the money”
What buyers complain about
87% of reviews“The dress is totally not appropriate for prayer or any other use, I'm a size 10 and 1.64 (5'4") tall, and it's super short, to the point my ankles are not covered at all, it just barely gets to cover my shins”
“Cheap quality”
“anywhere I sat there was trail of those little diamonds”
“Nothing like what was being shown on the pictures”
“Basically useless as you have to wear stuff underneath or another Hijab on top”
Abaya return rate & reasons
Why buyers send it back, as a share of all return requests.
8.2%
Return rate
62%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Abaya questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
