Is abaya profitable to sell on Amazon United Kingdom?

The niche generates £12K/yr across 86 tracked products. 0 of 28 products launched in the last 360 days are still selling. 90-day search growth is -50.8%. Flapen's verdict: Skip it (47/100).

How competitive is the abaya niche?

27 brands and 32 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in abaya?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Precious Gemstone. The return rate is 8.2% — above our launch gate.

When does demand for abaya peak?

Demand peaks in Feb–Mar; the busiest month runs 3.4× the quietest.

What does it cost to enter the abaya niche?

Listings span £8.26–£45.89; the average listing price is £20.38 (sweet spot $15–$100). The average incumbent carries 193 reviews — the moat a new listing must climb.

abaya

Skip it

Soft demand (-50.8% this quarter) — this niche doesn't clear our bar today.

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Competition

Great22%

top-5 click share — an open shelf

Review moat

Great192.79

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£20.38

avg listing price — sweet spot $15–$100

Price range

Great£8.26–£45.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Returns

Bad8.2%

return rate — above 5% kills the launch gate

Market size

Bad£12K

£12K/yr · 356K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-50.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier Quality Gap High Returns Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, abaya is a £12K/yr Amazon United Kingdom market (356K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 47/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

abaya market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: £15K–£20K; units × avg price
Conversion rate: 0.2%
Avg BSR: #2,197
Page quality: 0%
Prime: 74%
Sponsored: 91%
Out of stock: 11.6%
Avg brand age: 39 months
Avg seller age: 205 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

22%

Top 20: 58%

Open market

38%

IWEMEK15%
VR2 Denim14%
Modish Group12%
Prien9%
FYMNSI6%
IBAKOM6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -50.8% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 3.4×

Open Trend

Top abaya search terms

abaya for women142K/yr -53.4%0.1% conv.
abaya95K/yr -46.0%0.1% conv.
open abaya16K/yr -22.4%0.0% conv.
muslim dresses for women13K/yr -40.7%0.1% conv.
black abaya10K/yr -26.5%0.3% conv.
abayas8K/yr -43.1%0.0% conv.
abaya dress7K/yr -46.4%0.2% conv.
open abaya for women8K/yr -52.8%0.0% conv.
black abaya for women7K/yr -38.9%0.5% conv.
muslim dress4K/yr -19.0%0.1% conv.

All search terms

Top abaya products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kaftan Dresses for Women Muslim Dresses for Women One-piece Abaya Caftan Button Down Henley Shirt Prayer Dress Batwing Long Sleeve Middle East Arabian Robe Dubai Islamic Ramadan Party Pink One Size

FYMNSI£24.783.4★18 rev

VR2 Denim Ladies Abaya with Scarf Hijab Attached Long Sleeve Modest Dress for Women Wine Colour One Size UK 8-18

VR2 Denim£13.833.3★12 rev

Modish Group Women Prayer Clothes With Hijab Muslim Outfits Long Robe Abaya Turkish Islamic Dresses Dubai Kaftan With Rosary (Mink One Size)

Modish Group£17.094.1★625 rev

WYFKYMXX Champagne Abaya for Women Flare Sleeve Beaded Kaftan V-Neck Modest Muslim Dress with Belt Ideal for Eid Ramadan Wedding & Formal Occasions (Champagne S)

WYFKYMXX£43.730.0★0 rev

IBAKOM Muslim Abaya for Women Batwing Sleeve Maxi Prayer Dress Kaftan Floral Embroidery Dubai African Kimono Robe Womens Ramadan Abaya Green

IBAKOM£32.604.7★9 rev

Newest

by launch date

Orshoy Womens Abaya Dress Bohemian Beach Kaftan Golden

Orshoy£21.070 rev

1mo ago

WYFKYMXX Champagne Abaya for Women Flare Sleeve Beaded Kaftan V-Neck Modest Muslim Dress with Belt Ideal for Eid Ramadan Wedding & Formal Occasions (Champagne S)

WYFKYMXX£43.730 rev

2mo ago

ByEimaani Umbrella Abaya for Women - Premium Nidha Fabric with Wide Sleeves - Elegant Modest Maxi Dress with Matching Belt (UK Numeric 60 Regular Regular Natural)

By'Eimaani£29.971 rev

3mo ago

VR2 Denim Womens Luxury Gold Trim Abaya & Matching Hijab Set Modest Wear Length 55-56

VR2 Denim£13.326 rev

5mo ago

VR2 Denim Ladies Abaya with Scarf Hijab Attached Long Sleeve Modest Dress for Women Emerald Colour One Size UK 8-20

VR2 Denim£14.0412 rev

5mo ago

What buyers say about abaya

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality cool for summer”

Comfort-Overall19%

“comfortable”

Size-Overall13%

“Good fit”

Design-Overall9%

“Nice designing”

Value For Money9%

“Worth the money”

Soft Feel7%

“The material is silky feeling”

Shape/Style5%

“The style is pretty”

Color4%

“Very beautiful color and fits perfectly”

Weight Light3%

“Its light and breathable, which is perfect when you are wearing it for a while or if the weather is a bit warm”

Arm Fit2%

“This is a very comfortable maxi dress with lovely side arm design”

What buyers complain about

Size-Overall26%

“The dress is totally not appropriate for prayer or any other use, I'm a size 10 and 1.64 (5'4") tall, and it's super short, to the point my ankles are not covered at all, it just barely gets to cover my shins”

Quality-Overall21%

“Cheap quality”

Precious Gemstone14%

“anywhere I sat there was trail of those little diamonds”

Advertised Vs Actual Product7%

“Nothing like what was being shown on the pictures”

Comfort-Overall7%

“Basically useless as you have to wear stuff underneath or another Hijab on top”

Shape/Style5%

“not show the shape of my body”

Stretchability/Expandability/Elasticity3%

“Not stretchy”

Length3%

“Longer on me as I'm very very short lol”

Top return reasons

Size-Overall43%

Material Quality12%

Length10%

Quality-Overall7%

Color4%

Shape/Style3%

Advertised Vs Actual Product3%

Thin2%

Waist Fit2%

Transparency2%

Common questions

Is abaya profitable to sell on Amazon United Kingdom?: The niche generates £12K/yr across 86 tracked products. 0 of 28 products launched in the last 360 days are still selling. 90-day search growth is -50.8%. Flapen's verdict: Skip it (47/100).
How competitive is the abaya niche?: 27 brands and 32 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in abaya?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Precious Gemstone. The return rate is 8.2% — above our launch gate.
When does demand for abaya peak?: Demand peaks in Feb–Mar; the busiest month runs 3.4× the quietest.
What does it cost to enter the abaya niche?: Listings span £8.26–£45.89; the average listing price is £20.38 (sweet spot $15–$100). The average incumbent carries 193 reviews — the moat a new listing must climb.