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9ct Gold Stud Earrings

Fail

Shoppers spend only $50K a year here, so 9ct Gold Stud Earrings is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£50K/yr187K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
51%top-5 click share · 24 brands · 29 sellers

Flapen Score

9ct Gold Stud Earrings against its category

The dotted line is the Fashion average. Past it, 9ct Gold Stud Earrings is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 9ct Gold Stud Earrings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 9ct Gold Stud Earrings 187K times last year and spent an estimated £50K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
2.2%
Market size, estimated
£50Ka year
Peak month
December2.3× the quietest month
Top search term
9ct gold stud earrings78K searches a year

02 · Price

A sale here is worth £12.02.

Listings sell for £12.02 on average, from £4.04 to £34.84. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.02 that is £0 to £1K a year per listing.

Average price
£12.02under the $15 to $100 sweet spot
Price range
£4.04–£34.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #943 within Jewellery. It carries 333 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#943in Jewellery
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
333per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top 9ct Gold Stud Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

29

Top-5 brand share

71%

Top 20: 97%

Top-5 click share

51%

Top 20: 85%

Open market

23%

  • Old English Jewellers23%
  • Generic18%
  • KUTEZY JEWELLERY15%
  • LOLIAS8%
  • JMFENFA7%
  • Yulovee6%

Demand

9ct Gold Stud Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top 9ct Gold Stud Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 9ct gold stud earrings78K/yr
  • small gold studs15K/yr
  • gold stud earrings for women 9ct20K/yr
  • gold diamond stud earrings8K/yr
  • 9ct gold earrings studs9K/yr
  • tiny gold stud earrings5K/yr
  • 9ct gold studs8K/yr
  • gold stud6K/yr
  • 9ct gold stud earrings for women9K/yr
  • gold plated studs5K/yr

Reviews and returns

What reviews say buyers love and hate about 9ct Gold Stud Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.23

Too short

Too small

Too long

Ease Of Use8%−0.09

fiddly to use sometimes

These are ok and good value,but very difficult to fasten

they are difficult to put in

Value For Money7%+1.38

Was half price

Definately not worth the money

Not what I expected for the price

Quality-Overall6%+0.70

Bad quality

Bad quality setting

Cheap rubbish

Color5%−0.04

I would not recommend these earrings as they turned my ears green

They went a funny colour in the sea

Love

Value For Money24%+1.38

Good value

Great value

Good value for money

Quality-Overall16%+0.70

Pretty, simple quality studs

Excellent quality

Great product

Size-Overall15%−0.23

great fit

I like the size as they can be seen

Perfect x

Comfort-Overall9%+0.73

Beautiful and comfortable

Comfortable to wear

comfortable in the ear

Advertised Vs Actual Product5%+0.09

As described

theyre exactly what I wanted

as expected from this excellent company

Return

1.5% Return rate 73% Fixable by listing

Size-Overall60%▇█▇▇▆▇

Too short

Too small

Too long

Metal Authenticity12%▇▆▅█▇▅

Not gold plated

Not gold

They are not 9ct gold

Quality-Overall5%▁▅█▆▅▅

Bad quality

Bad quality setting

Cheap rubbish

Advertised Vs Actual Product4%▅██▄█▇

Picture is misleading

Not as advertised

Nothing like the pictures

Defective Material/Parts3%▇▇▁▂█▃

FAQ

Common 9ct Gold Stud Earrings questions

Answered from the same tracked data.