Skip to content

9ct Gold Necklaces for Women

Fail

Buyers convert on only 1.5% of searches, so 9ct Gold Necklaces for Women is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£157K/yr336K searches / yr
90-day growth
+16.0%search demand this quarter
Competition
57%top-5 click share · 12 brands · 14 sellers

Flapen Score

9ct Gold Necklaces for Women against its category

The dotted line is the Fashion average. Past it, 9ct Gold Necklaces for Women is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 9ct Gold Necklaces for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 9ct Gold Necklaces for Women 336K times last year and spent an estimated £157K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
336K
Growth, 90 days vs prior 90
+16.0%
Conversion, latest week
1.5%
Market size, estimated
£157Ka year
Peak month
December2.1× the quietest month
Top search term
layered necklaces for women48K searches a year

02 · Price

A sale here is worth £30.99.

Listings sell for £30.99 on average, from £5.32 to £111.37. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £30.99 that is £0 to £3K a year per listing.

Average price
£30.99inside the $15 to $100 sweet spot
Price range
£5.32–£111.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #1,662 within Jewellery. It carries 945 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
85%
Out of stock, average day
0.6%
Average rank
#1,662in Jewellery
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
945per listing
Listings tracked
27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top 9ct Gold Necklaces for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£31K£47K£63K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

14

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

57%

Top 20: 91%

Open market

8%

  • Old English Jewellers55%
  • Jenosy21%
  • Markylis9%
  • KEZEF3%
  • Kakonia2%
  • CARISSIMA2%
  • Open — no brand owns it (6 brands, 8%)

Demand

9ct Gold Necklaces for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Holiday '25AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top 9ct Gold Necklaces for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • layered necklaces for women48K/yr
  • gold plated necklace40K/yr
  • 9ct gold necklaces for women49K/yr
  • gold pendant necklace26K/yr
  • layered necklace22K/yr
  • gold pendant25K/yr
  • dainty gold necklace14K/yr
  • gold layered necklace13K/yr
  • ladies gold necklace17K/yr
  • real gold necklaces for women10K/yr

Reviews and returns

What reviews say buyers love and hate about 9ct Gold Necklaces for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Chain/Key Quality26%+1.40

Although I managed to untie most of it as the chain is so delicate I could not untie the first knot as I was worried I would break the chain so I returned it

chains come in little plastic bags that make them look tacky

Although I needed a thin chain this is not very strong and broke

Value For Money11%+1.28

Looks expensive

It looks a lot more expensive

Strength11%−0.13

Feels cheap & flimsy

Size-Overall11%−0.09

Too small

Thickness11%−0.13

Very thin sent back

Love

Chain/Key Quality40%+1.40

Sturdy chain

the chain offers excellent quality for its price

Lovely chain

Value For Money18%+1.28

Amazing value

Good value

Nice price

Quality-Overall13%+1.05

in my case they are high quality

Georgious necklace very high quality would recommend highly

Good quality

Gifting Purpose6%+0.47

Lovely gift

Beautiful gift

Durability5%−0.09

Durable

very durable and in my case they are high quality and dont turn my skin green

Return

2.9% Return rate 57% Fixable by listing

Size-Overall37%█▄▄▆▄▅

Too small

Chain/Key Quality12%▅▆▇▅▅█

Although I managed to untie most of it as the chain is so delicate I could not untie the first knot as I was worried I would break the chain so I returned it

chains come in little plastic bags that make them look tacky

Although I needed a thin chain this is not very strong and broke

Quality-Overall8%▁▄▆▅█▅
Metal Authenticity6%▁▁█▇▃▆

Gold plating should not come off this quickly, so disappointing

Color6%▅▁▇▅█▄

One of the chains is a slightly different colour to the other two

FAQ

Common 9ct Gold Necklaces for Women questions

Answered from the same tracked data.