9ct Gold Necklaces for Women
FailBuyers convert on only 1.5% of searches, so 9ct Gold Necklaces for Women is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,461 Fashion niches · +1 vs the category median of 4849
- Market size
- £157K/yr336K searches / yr
- 90-day growth
- +16.0%search demand this quarter
- Competition
- 57%top-5 click share · 12 brands · 14 sellers
Flapen Score
9ct Gold Necklaces for Women against its category
The dotted line is the Fashion average. Past it, 9ct Gold Necklaces for Women is stronger. Inside it, weaker.
Market
The 9ct Gold Necklaces for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 9ct Gold Necklaces for Women 336K times last year and spent an estimated £157K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.
- Searches, last 12 months
- 336K
- Growth, 90 days vs prior 90
- +16.0%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £157Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- layered necklaces for women48K searches a year
02 · Price
A sale here is worth £30.99.
Listings sell for £30.99 on average, from £5.32 to £111.37. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £30.99 that is £0 to £3K a year per listing.
- Average price
- £30.99inside the $15 to $100 sweet spot
- Price range
- £5.32–£111.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 2.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
48% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #1,662 within Jewellery. It carries 945 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 85%
- Out of stock, average day
- 0.6%
- Average rank
- #1,662in Jewellery
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 945per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top 9ct Gold Necklaces for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Jenosy Dainty Disc Necklace for Women Personalised Disc Pendant Necklace 18K Gold Plated Necklace Adjustable Choker Necklace Gold Layered locket Necklaces Trendy Party Jewellery Gift
- Price
- £10.12
- Rating
- 4.4/5
- Reviews
- 376
- Age
- 2y ago

Old English Jewellers 9ct Yellow Gold on Silver Belcher Chain for Men & Women - 18. Silver & Gold Chain Necklace for Women & Men. Available in Sizes 16 - 24.
- Price
- £9.07
- Rating
- 4.4/5
- Reviews
- 792
- Age
- 4y ago

Old English Jewellers 9ct Yellow Gold on Silver Cubic Zirconia Heart Photo Locket Pendant Necklace + 16 18 20 inch Chain (20)
- Price
- £27.52
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 2y ago

Old English Jewellers Solid 9ct Yellow Gold on Silver 1mm Box Chain Necklace 16 18 20 22 24 inch (18)
- Price
- £9.78
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 2y ago

Markylis - Solid Italian 9ct Yellow Gold Fine Twisted Prince of Wales Twist Rope Style Chain Jewellery Necklace for Women and Ladies - 0.8mm - 24inch - 24
- Price
- £46.62
- Rating
- 3.3/5
- Reviews
- 15
- Age
- 2y ago
Trending
90-day click momentum
Old English Jewellers 9ct Yellow Gold on Silver 0.25ct Cubic Zirconia CIRCLE OF LIFE Pendant Necklace + 16 18 20 inch Chain (20)
- Price
- £21.80
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 2y ago

U7 Gold Heart Pendant Locket Necklace for Women Fashion Jewellery
- Price
- £12.67
- Rating
- 3.9/5
- Reviews
- 951
- Age
- 7y ago

Old English Jewellers 9ct Yellow Gold on Silver Singapore Chain Necklace - 16 18 20 22 24 inch (24)
- Price
- £12.34
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 4y ago

KEZEF 18k Gold over Sterling Silver 1.3 mm Cable Chain for Women or Men - 925 Silver Italian Necklace Chain - Hypoallergenic and Tarnish Resistant - 16 Inches | 40 cm
- Price
- £10.29
- Rating
- 4.0/5
- Reviews
- 1,372
- Age
- 11y ago

Markylis - Solid Italian 9ct Yellow Gold Fine Twisted Prince of Wales Twist Rope Style Chain Jewellery Necklace for Women and Ladies - 0.8mm - 24inch - 24
- Price
- £46.62
- Rating
- 3.3/5
- Reviews
- 15
- Age
- 2y ago
Newest
by launch date
CYWQ Gold Layered Turquoise Necklace for Women Multi Boho Bohemian Long Necklace Coin Pendant Necklaces Jewelry (Layered Beaded necklace)
- Price
- £5.32
- Rating
- 3.8/5
- Reviews
- 27
- Age
- 1y ago

Kakonia Layered Gold Necklace for Women 14K Gold Plated Pendant Necklace Set Gold Pendant Necklace Satck Dainty Gold Chain Trendy Jewelry for Women
- Price
- £10.08
- Rating
- 4.4/5
- Reviews
- 230
- Age
- 1y ago

Old English Jewellers Solid 9ct Yellow Gold on Silver 1mm Box Chain Necklace 16 18 20 22 24 inch (18)
- Price
- £9.78
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 2y ago

Old English Jewellers Solid 9ct Yellow Gold on Silver 1mm Box Chain Necklace 16 18 20 22 24 inch (16)
- Price
- £8.96
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 2y ago

Markylis - Solid Italian 9ct Yellow Gold Fine Twisted Prince of Wales Twist Rope Style Chain Jewellery Necklace for Women and Ladies - 0.8mm - 24inch - 24
- Price
- £46.62
- Rating
- 3.3/5
- Reviews
- 15
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
14
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
57%
Top 20: 91%
Open market
8%
- Old English Jewellers55%
- Jenosy21%
- Markylis9%
- KEZEF3%
- Kakonia2%
- CARISSIMA2%
- Open — no brand owns it (6 brands, 8%)
Demand
9ct Gold Necklaces for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top 9ct Gold Necklaces for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- layered necklaces for women48K/yr
- gold plated necklace40K/yr
- 9ct gold necklaces for women49K/yr
- gold pendant necklace26K/yr
- layered necklace22K/yr
- gold pendant25K/yr
- dainty gold necklace14K/yr
- gold layered necklace13K/yr
- ladies gold necklace17K/yr
- real gold necklaces for women10K/yr
Reviews and returns
What reviews say buyers love and hate about 9ct Gold Necklaces for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Although I managed to untie most of it as the chain is so delicate I could not untie the first knot as I was worried I would break the chain so I returned it
chains come in little plastic bags that make them look tacky
Although I needed a thin chain this is not very strong and broke
Looks expensive
It looks a lot more expensive
Feels cheap & flimsy
Too small
Very thin sent back
Love
Sturdy chain
the chain offers excellent quality for its price
Lovely chain
Amazing value
Good value
Nice price
in my case they are high quality
Georgious necklace very high quality would recommend highly
Good quality
Lovely gift
Beautiful gift
Durable
very durable and in my case they are high quality and dont turn my skin green
Return
2.9% Return rate 57% Fixable by listing
Too small
Although I managed to untie most of it as the chain is so delicate I could not untie the first knot as I was worried I would break the chain so I returned it
chains come in little plastic bags that make them look tacky
Although I needed a thin chain this is not very strong and broke
Gold plating should not come off this quickly, so disappointing
One of the chains is a slightly different colour to the other two
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 9ct Gold Necklaces for Women questions
Answered from the same tracked data.









