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70s Fancy Dress Mens

Fail

Buyers convert on only 1.2% of searches, so 70s Fancy Dress Mens is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£66K/yr274K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
33%top-5 click share · 19 brands · 52 sellers

Flapen Score

70s Fancy Dress Mens against its category

The dotted line is the Fashion average. Past it, 70s Fancy Dress Mens is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 70s Fancy Dress Mens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 70s Fancy Dress Mens 274K times last year and spent an estimated £66K. The top 5 brands take 80% of clicks. Demand peaks in Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
274K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
1.2%
Market size, estimated
£66Ka year
Peak month
October1.6× the quietest month
Top search term
70s fancy dress mens74K searches a year

02 · Price

A sale here is worth £19.54.

Listings sell for £19.54 on average, from £8.30 to £30.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £19.54 that is £0 to £2K a year per listing.

Average price
£19.54inside the $15 to $100 sweet spot
Price range
£8.30–£30.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
6.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #831 within Tops, T-Shirts & Shirts. It carries 397 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
93%
Out of stock, average day
1.6%
Average rank
#831in Tops, T-Shirts & Shirts
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
397per listing
Listings tracked
57

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top 70s Fancy Dress Mens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

52

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

33%

Top 20: 65%

Open market

16%

  • Smiffys23%
  • PARKLEES21%
  • JOGAL20%
  • Malloom9%
  • Morph6%
  • Wicked Costumes4%
  • Open — no brand owns it (13 brands, 16%)

Demand

70s Fancy Dress Mens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top 70s Fancy Dress Mens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 70s fancy dress mens74K/yr
  • 60s fancy dress for men29K/yr
  • mens 70s fancy dress30K/yr
  • abba outfits for men17K/yr
  • 1970s fancy dress men13K/yr
  • mens abba costume13K/yr
  • 70s fancy dress men14K/yr
  • abba costume men15K/yr
  • 70 s fancy dress men12K/yr
  • mens 60s fancy dress9K/yr

Reviews and returns

What reviews say buyers love and hate about 70s Fancy Dress Mens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.35

The large was VERY large

Sizing not great

Order at least 2 sizes bigger

Advertised Vs Actual Product7%+0.07

Size Chart Wrong

Im getting absolutely miffed off the the size guides on Amazon

Material Quality7%−0.08

The material was not for me, I would have sweated heavily in the shirt and been uncomfortable

Value For Money5%+2.07

Very expensive

This was not worth the price I paid for it

Stitch/Finish/Polish5%−0.07

ripped on the first time wearing it due to poor stitching

It had been sewn wrong

Love

Value For Money26%+2.07

Good value for money

Good deal

Honesty for the price cant fault it

Quality-Overall21%+1.69

Great quality

all a fairly decent quality

Well made and great fun

Size-Overall20%−0.35

a good fit

Great Easy to fit

Good fit and as described

Advertised Vs Actual Product10%+0.07

As advertised good fir the money

As described

Color5%−0.10

Colourful and stylish,

Return

6.3% Return rate 87% Fixable by listing

Size-Overall80%█▇▇▇█▇

The large was VERY large

Sizing not great

Order at least 2 sizes bigger

Quality-Overall7%█▅▃▇▄█
Material Quality3%▅▃█▁█▃

The material was not for me, I would have sweated heavily in the shirt and been uncomfortable

Advertised Vs Actual Product2%▁▃▄█▃▇

Size Chart Wrong

Im getting absolutely miffed off the the size guides on Amazon

Color2%▄██▅▄▄

FAQ

Common 70s Fancy Dress Mens questions

Answered from the same tracked data.