70s fancy dress mens
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Avg price
Great£19.54avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Review moat
Great397.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£8.30–£30.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Returns
Bad6.3%return rate — above 5% kills the launch gate
Market size
Bad£66K£66K/yr · 274K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, 70s fancy dress mens is a £66K/yr Amazon United Kingdom market (274K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
70s fancy dress mens market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £59K–£78K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #831
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 77%
- Out of stock
- 1.6%
- Avg brand age
- 38 months
- Avg seller age
- 190 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
52
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
33%
Top 20: 65%
Open market
16%
- Smiffys23%
- PARKLEES21%
- JOGAL20%
- Malloom9%
- Morph6%
- Wicked Costumes4%
- Open — no brand owns it (13 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.6×
Top 70s fancy dress mens search terms
- 70s fancy dress mens74K/yr
- 60s fancy dress for men29K/yr
- mens 70s fancy dress30K/yr
- abba outfits for men17K/yr
- 1970s fancy dress men13K/yr
- mens abba costume13K/yr
- 70s fancy dress men14K/yr
- abba costume men15K/yr
- 70 s fancy dress men12K/yr
- mens 60s fancy dress9K/yr
Top 70s fancy dress mens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Smiffys 1970s Colour Shirt Rainbow L - Size 42 inch-44 inch
Smiffys£15.114.2★445 rev
PARKLEES Mens Linen 70s Hippie Style Floral Print Shirt Short Sleeve Button Down Hawaiian Shirts Multicolor Large
PARKLEES£16.014.3★217 rev
JOGAL Mens Regular fit Floral Dress Shirt Long Sleeve Printed Casual Button Down Shirts WineredYQ Large
JOGAL£21.334.5★315 rev
PARKLEES Mens Linen 70s Hippie Traditional Style Pattern Printed Long Sleeve Button up Shirt Khaki Large
PARKLEES£19.164.3★1,298 rev
Smiffys 1970s Colour Shirt Rainbow M - Size 38 inch-40 inch
Smiffys£14.284.2★445 rev
Newest
by launch date
Malloom 70s Fancy Dress Mens 6 Pcs Disco Hippie Costume Set with Printed Shirt Flare Pants & Retro Accessories 60s 70s Theme Party Outfit for Adults (XL)
Malloom£23.255 rev
Malloom 70s Outfits for Men 6 Pcs Disco Outfit Retro Costume with Bell Bottom Pants for Disco Party (Silver) (M)
Malloom£21.735 rev
Malloom 70s Outfits for Men 6 Pcs Disco Outfit Retro Costume with Bell Bottom Pants for Disco Party (Silver) (XL)
Malloom£19.065 rev
Malloom 70s Outfits for Men 6 Pcs Disco Outfit Retro Costume with Bell Bottom Pants for Disco Party (Floral) (M)
Malloom£23.9612 rev
JTKDG 6 Pcs Mens 70s Disco Outfit Costume Retro Shirt Bell Bottom Pants Wig Sunglasses Necklace Wig Cap (M)
JTKDG£24.854 rev
Trending
90-day click momentumMalloom 70s Fancy Dress Mens 6 Pcs Disco Hippie Costume Set with Printed Shirt Flare Pants & Retro Accessories 60s 70s Theme Party Outfit for Adults (XL)
Malloom£23.254.3★
PARKLEES Mens Linen 70s Hippie Style Floral Print Shirt Short Sleeve Button Down Hawaiian Shirts Multicolor Large
PARKLEES£16.014.3★
Malloom 70s Outfits for Men 6 Pcs Disco Outfit Retro Costume with Bell Bottom Pants for Disco Party (Silver) (M)
Malloom£21.733.6★
Malloom 70s Outfits for Men 6 Pcs Disco Outfit Retro Costume with Bell Bottom Pants for Disco Party (Silver) (XL)
Malloom£19.063.6★
JOGAL Mens Dress Shirt Silver Sequins Short Sleeve Button Down 70s Disco Shirt Party Costume Rainbow XX-Large
JOGAL£21.374.4★
What buyers say about 70s fancy dress mens
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“Great quality”
“a good fit”
“As advertised good fir the money”
“Colourful and stylish,”
“It felt very comfortable”
“Good shirt, give it a few washes to relax the material”
“The design was very appropriate”
“Good quality materials”
What buyers complain about
“The large was VERY large”
“Size Chart Wrong”
“The material was not for me, I would have sweated heavily in the shirt and been uncomfortable”
“Very expensive”
“ripped on the first time wearing it due to poor stitching”
“a little flimsy”
“Long sleeve”
“The outfit was on the thin side”
“material quite thin”
“Im not sure how it will fare in the washing machine”
Top return reasons
Common questions
- Is 70s fancy dress mens profitable to sell on Amazon United Kingdom?
- The niche generates £66K/yr across 57 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the 70s fancy dress mens niche?
- 19 brands and 52 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in 70s fancy dress mens?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Material Quality. The return rate is 6.3% — above our launch gate.
- When does demand for 70s fancy dress mens peak?
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- What does it cost to enter the 70s fancy dress mens niche?
- Listings span £8.30–£30.54; the average listing price is £19.54 (sweet spot $15–$100). The average incumbent carries 397 reviews — the moat a new listing must climb.