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67

67 shows a thin review moat (68 avg reviews), but soft demand (-44.1% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 12Growth 3Conversion 12Competition 92Returns 91Price range 43Avg price 63Brand share 64Review moat 97Quality gap 87
This niche Category average

Is 67 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 67 is a £47K/yr Amazon United Kingdom market (363K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 52/100.

67: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -44.1% over the last 90 days and 0.9% of searches end in a purchase.

£47K

revenue / yr

Units sold / yr5K
Search volume / yr-44.1%363K
Conversion rate0.9%
Avg price£13.62

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers27 · 32
Top-5 product click share23%
Open market34%
Avg brand age18 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 78 products

Sponsored placement96%
New entrants (1y)75· 0 succeeded
Avg rating4.1★
Avg reviews68

Top 67 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

£0£930£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27

Sellers

32

Top-5 brand share

66%

Top 20: 96%

Top-5 click share

23%

Top 20: 59%

Open market

30%

  • Yaokilyly39%
  • HNLAZJL10%
  • Banxidi8%
  • GAUEIOUR6%
  • SharkBebe4%
  • Whaikin4%

67 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume363KCVR0.9%Products78Brands27Top 5 Brands66%OOS Rate17.8%Rating4.1★Reviews68Avg BSR#487
5K3KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

What reviews say buyers love and hate about 67

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Quality-Overall36%

The plushie itself feels of good quality

Value For Money9%

Good value

Size-Overall6%

Perfect fit

Comfort-Overall6%

Nice quality and comfortable

Material Quality5%

The quality of the material is great very easy to carry

What buyers complain about

82% of reviews
Quality-Overall27%

maybe a little low quality feeling

Size-Overall14%

It's a little loose

Stitch/Finish/Polish13%

stitching is poor quality

Value For Money6%

Not worth the money at all

Advertised Vs Actual Product5%

Looks nothing like the picture

67 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
49%
2Quality-Overall
12%
3Advertised Vs Actual Product
12%
4Material Quality
4%
5Stitch/Finish/Polish
4%

Common 67 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 67 52/100 on Amazon United Kingdom — Worth a look. The niche generates £47K/yr across 78 tracked products. 0 of 75 products launched in the last 360 days are still selling. Search demand moved -44.1% over the last 90 days.
67 buyers on Amazon United Kingdom complain most about Quality-Overall, Size-Overall, Stitch/Finish/Polish, the themes mined from the niche's reviews. Its return rate is 1.2%.