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52

67

Worth a look

Shows a thin review moat (68 avg reviews), but soft demand (-44.1% this quarter) keeps it on the watch list.

Market size 12Growth 3Conversion 12Competition 92Returns 91Price range 43Avg price 63Brand share 64Review moat 97Quality gap 87

Review moat

Incredible68.23

avg incumbent reviews — the moat a new listing must climb

Competition

Great23%

top-5 click share — an open shelf

Returns

Great1.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Avg price

Good£13.62

avg listing price — sweet spot $15–$100

Price range

Okay£3.26–£23.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£46K

£47K/yr · 363K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-44.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, 67 is a £47K/yr Amazon United Kingdom market (363K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

67 market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
£54K–£68K
units × avg price
Conversion rate
0.9%
Avg BSR
#487
Page quality
0%
Prime
96%
Sponsored
96%
Out of stock
17.8%
Avg brand age
18 months
Avg seller age
174 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

27

Sellers

32

Top-5 brand share

66%

Top 20: 96%

Top-5 click share

23%

Top 20: 59%

Open market

30%

  • Yaokilyly39%
  • HNLAZJL10%
  • Banxidi8%
  • GAUEIOUR6%
  • SharkBebe4%
  • Whaikin4%

Demand

Weekly Amazon search volume, last 21 weeks — -44.1% search growth over the last 90 days.
5K3KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top 67 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£9304%£2K6%£3K8%£4K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about 67

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall36%

“The plushie itself feels of good quality”

Value For Money9%

“Good value”

Size-Overall6%

“Perfect fit”

Comfort-Overall6%

“Nice quality and comfortable”

Material Quality5%

“The quality of the material is great very easy to carry”

Soft Feel4%

“The cotton material feels soft and comfortable, which is great for everyday wear”

Design-Overall3%

“The design is cute”

Strength3%

“Strong and Comfortable”

Gifting Purpose3%

“Present”

Color3%

“Plenty of colour”

What buyers complain about

Quality-Overall27%

“maybe a little low quality feeling”

Size-Overall14%

“It's a little loose”

Stitch/Finish/Polish13%

“stitching is poor quality”

Value For Money6%

“Not worth the money at all”

Advertised Vs Actual Product5%

“Looks nothing like the picture”

Developmental Needs4%

“Not for kids”

Thin4%

“Thin material”

Machine Wash Suitability4%

“very thin material will be definitely scared to wash it as I doubt it will make it through the wash”

Material Quality4%

“dissapoited in material more nylon thought it would be better quality for money paid”

Wrinkles2%

“crinkled”

Top return reasons

Size-Overall49%
Quality-Overall12%
Advertised Vs Actual Product12%
Material Quality4%
Stitch/Finish/Polish4%
Weight Heavy3%
Thin2%
Design-Overall2%
Value For Money2%
Color1%

Common questions

Is 67 profitable to sell on Amazon United Kingdom?
The niche generates £47K/yr across 78 tracked products. 0 of 75 products launched in the last 360 days are still selling. 90-day search growth is -44.1%. Flapen's verdict: Worth a look (52/100).
How competitive is the 67 niche?
27 brands and 32 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in 67?
Top complaints mined from reviews: Quality-Overall, Size-Overall, Stitch/Finish/Polish. The return rate is 1.2%.
What does it cost to enter the 67 niche?
Listings span £3.26–£23.90; the average listing price is £13.62 (sweet spot $15–$100). The average incumbent carries 68 reviews — the moat a new listing must climb.