67

Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -44.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months

363K

Growth, 90 days vs prior 90

-44.1%

Conversion, latest week

0.9%

Market size, estimated

£47Ka year

Top search term

67 gifts17K searches a year

Listings sell for £13.62 on average, from £3.26 to £23.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £13.62 that is £0 to £1K a year per listing.

Average price

£13.62under the $15 to $100 sweet spot

Price range

£3.26–£23.90

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #487 within Boys. It carries 68 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

96%

Out of stock, average day

17.8%

Average rank

#487in Boys

Average rating

4.12 starsAmazon United Kingdom average 4.36 stars

Average reviews

68per listing

Listings tracked

78

75 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

75

Successful launches

0Amazon's first-year sales bar

Average brand age

18 months