2nd birthday decorations for girls
Worth a lookShows low returns (0.8%), but prices mostly outside the sweet spot ($2.68–$17.10) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Review moat
Great275.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Avg price
Bad£7.57avg listing price — sweet spot $15–$100
Market size
Bad£69K£69K/yr · 215K searches
Price range
Bad£2.68–£17.10cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, 2nd birthday decorations for girls is a £69K/yr Amazon United Kingdom market (215K searches/yr). The top 5 brands hold 41% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
2nd birthday decorations for girls market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £45K–£61K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #480
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 92%
- Out of stock
- 3.4%
- Avg brand age
- 24 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
45 rising
Sellers
82
Top-5 brand share
41%
Top 20: 78%
Top-5 click share
29%
Top 20: 65%
Open market
55%
- MAHUAOYIXI18%
- NEUFOOD11%
- AIVYNA5%
- TOYTOPIE4%
- Jollyboom4%
- Balloon Dance4%
Demand
Weekly Amazon search volume, last 27 weeks — -7.6% search growth over the last 90 days.Top 2nd birthday decorations for girls search terms
- 2nd birthday decorations for girls68K/yr
- 2nd birthday35K/yr
- 2 year old birthday decorations15K/yr
- 2nd birthday decorations15K/yr
- two sweet birthday decorations10K/yr
- 2nd birthday banner11K/yr
- happy 2nd birthday banner10K/yr
- 2nd birthday balloons11K/yr
- 2 balloons birthday girl9K/yr
- 2 birthday decorations for girls8K/yr
Top 2nd birthday decorations for girls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2nd Birthday Decorations For Girls 2nd Birthday Balloons Set With Rainbow Balloons Triangle Banner
NEUFOOD£8.394.3★314 rev
MAHUAOYIXI Toddler Boys 1st/2nd Birthday Outfits Dinosaur Letter Embroidery Round Neck Short Sleeve Tshirt Top and Elastic Waist Shorts Sets Baby Boys Birthday Gift (TWO 2-3 Years)
MAHUAOYIXI£10.465.0★8 rev
AIVYNA 2nd Birthday Hat for Birthday Party Glitter Candy Colors Crown Second Birthday Crown Baby Children Kids Girl Gift Pink Princess Decor Presents Two Years Old S
AIVYNA£3.424.2★42 rev
MAHUAOYIXI Baby Girls 2nd Birthday Outfit T Shirt for Kids Girls Short Sleeve Crewneck Goose Letter Print Loose Fit Pullover Summer Tops Toddler Girls Birthday Clothes (Multicolor 2-3 Years)
MAHUAOYIXI£8.855.0★3 rev
2nd Birthday Decorations for Girls Pink 2nd Party Decorations Set with Pink Number 2 Foil Happy Birthday Banner Paper Pompoms for Girls 2 Years Party Supplies
TOYTOPIE£7.914.4★202 rev
Newest
by launch dateMAHUAOYIXI Baby Girls 2nd Birthday Outfit T Shirt for Kids Girls Short Sleeve Crewneck Goose Letter Print Loose Fit Pullover Summer Tops Toddler Girls Birthday Clothes (Multicolor 2-3 Years)
MAHUAOYIXI£8.853 rev
2nd Birthday Decorations for Girls 2nd Birthday Decorations Girl Party Supplies for Girls Rainbow Happy Birthday Banner 12 inch Balloons Triangle Flag Bunting Number 2 Foil Balloons Cake Topper
XM-mengpanwei£5.892 rev
2nd Birthday Decorations Girl Two Sweet Banner 2nd Party Decoration Set Macaron Pastel Balloons Number 2 Balloon Star Heart Foil Balloon Pastel Birthday Decorations for 2 Years Girls Party Deco
Fantspati£8.9425 rev
MAHUAOYIXI Toddler Boys 1st/2nd Birthday Outfits Dinosaur Letter Embroidery Round Neck Short Sleeve Tshirt Top and Elastic Waist Shorts Sets Baby Boys Birthday Gift (TWO 2-3 Years)
MAHUAOYIXI£10.468 rev
MAHUAOYIXI Baby Girls Birthday Tops for Kids Girls T Shirt Short Sleeve Crewneck Number Embroidery Pullover Toddler Birthday Summer Clothes (Pink Two 2-3 Years)
MAHUAOYIXI£8.557 rev
Trending
90-day click momentumMAHUAOYIXI Baby Girls 2nd Birthday Outfit T Shirt for Kids Girls Short Sleeve Crewneck Goose Letter Print Loose Fit Pullover Summer Tops Toddler Girls Birthday Clothes (Multicolor 2-3 Years)
MAHUAOYIXI£8.855.0★
2nd Birthday Decorations for Girls 2nd Birthday Decorations Girl Party Supplies for Girls Rainbow Happy Birthday Banner 12 inch Balloons Triangle Flag Bunting Number 2 Foil Balloons Cake Topper
XM-mengpanwei£5.895.0★
MAHUAOYIXI Toddler Boys 1st/2nd Birthday Outfits Dinosaur Letter Embroidery Round Neck Short Sleeve Tshirt Top and Elastic Waist Shorts Sets Baby Boys Birthday Gift (TWO 2-3 Years)
MAHUAOYIXI£10.465.0★
2nd Birthday Decorations Girl Two Sweet Banner 2nd Party Decoration Set Macaron Pastel Balloons Number 2 Balloon Star Heart Foil Balloon Pastel Birthday Decorations for 2 Years Girls Party Deco
Fantspati£8.944.0★
MAHUAOYIXI Baby Girls Birthday Tops for Kids Girls T Shirt Short Sleeve Crewneck Number Embroidery Pullover Toddler Birthday Summer Clothes (Pink Two 2-3 Years)
MAHUAOYIXI£8.554.8★
What buyers say about 2nd birthday decorations for girls
What buyers praise and complain about, mined from review topics.What buyers love
“This candle was of good quality”
“The color is such a sweet pink that it matched our classic Two themed decorations”
“great for the price”
“its a very cute design”
“Fit nicely”
“Good shapes”
“The material feels soft”
“just like the picture”
“Everything is easy to assemble”
“Good and just as displayed”
What buyers complain about
“Average quality Birthday Baloons”
“the two star big balloons were damages couldnt blow them”
“However the sizing is a little off”
“The banner doesnt come assembled”
“not enough for the price tag”
“Overly delicate”
“It too thin to be a jumper”
“started blowing them up only to find that the seams were not sealed properly with about 50% of them”
“The product image is deceptive — the number of balloons shown in the photo does not reflect what you actually receive”
“Its also quite fiddly to connect together”
Top return reasons
Common questions
- Is 2nd birthday decorations for girls profitable to sell on Amazon United Kingdom?
- The niche generates £69K/yr across 60 tracked products. 0 of 23 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the 2nd birthday decorations for girls niche?
- 45 brands and 82 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in 2nd birthday decorations for girls?
- Top complaints mined from reviews: Quality-Overall, Inflation/Deflation, Size-Overall. The return rate is 0.8%.
- What does it cost to enter the 2nd birthday decorations for girls niche?
- Listings span £2.68–£17.10; the average listing price is £7.57 (sweet spot $15–$100). The average incumbent carries 275 reviews — the moat a new listing must climb.