2nd Birthday Decorations for Girls

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months

215K

Growth, 90 days vs prior 90

-7.6%

Conversion, latest week

4.3%

Market size, estimated

£69Ka year

Top search term

2nd birthday decorations for girls68K searches a year

Listings sell for £7.57 on average, from £2.68 to £17.10. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.57 that is £757 to £2K a year per listing.

Average price

£7.57under the $15 to $100 sweet spot

Price range

£2.68–£17.10

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£757–£2K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #480 within Baby. It carries 275 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

98%

Out of stock, average day

3.4%

Average rank

#480in Baby

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

275per listing

Listings tracked

60

23 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

23

Successful launches

0Amazon's first-year sales bar

Average brand age

24 months