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1920s Dresses for Women

Maybe

The top 5 products take only 18% of clicks. But returns run at 12.5% of orders, so 1920s Dresses for Women is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,461 Fashion niches · +2 vs the category median of 48
Market size
£121K/yr693K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
18%top-5 click share · 33 brands · 67 sellers

Flapen Score

1920s Dresses for Women against its category

The dotted line is the Fashion average. Past it, 1920s Dresses for Women is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 1920s Dresses for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 1920s Dresses for Women 693K times last year and spent an estimated £121K. The top 5 brands take 56% of clicks. Demand peaks in Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 693K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months
693K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
0.7%
Market size, estimated
£121Ka year
Peak month
October2.9× the quietest month
Top search term
1920s dresses for women137K searches a year

02 · Price

A sale here is worth £26.42.

Listings sell for £26.42 on average, from £9.09 to £74.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £26.42 that is £0 to £3K a year per listing.

Average price
£26.42inside the $15 to $100 sweet spot
Price range
£9.09–£74.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
12.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #525 within Dresses. It carries 378 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
93%
Out of stock, average day
17.1%
Average rank
#525in Dresses
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
378per listing
Listings tracked
122

04 · Newcomers

Amazon counts 0 of last year's 40 launches as successful.

40 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
40
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top 1920s Dresses for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

33 rising

Sellers

67

Top-5 brand share

56%

Top 20: 94%

Top-5 click share

18%

Top 20: 43%

Open market

39%

  • BABEYOND27%
  • Okabay9%
  • DHNDO7%
  • EFOGEP7%
  • AGYMNX6%
  • Ever-Pretty4%

Demand

1920s Dresses for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.9×

Search terms

Top 1920s Dresses for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 1920s dresses for women137K/yr
  • flapper dress141K/yr
  • gatsby dresses for women56K/yr
  • flapper dresses 1920s gatsby65K/yr
  • great gatsby dresses for women48K/yr
  • 1930s dresses for women29K/yr
  • 1920s dress28K/yr
  • 1920s style dress13K/yr
  • peaky blinders costume women29K/yr
  • tassel dress19K/yr

Reviews and returns

What reviews say buyers love and hate about 1920s Dresses for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall40%−0.32

very short

due to the size

Too big

Value For Money10%+2.05

looks very expensive

Looks more expensive than it costs

Overpriced

Advertised Vs Actual Product5%−0.07

Nothing like the photo

Quality-Overall5%+2.55

Cheap and not worth it

Stretchability/Expandability/Elasticity4%−0.07

sadly the headband is elasticated

Not much stretch in the dress

Love

Quality-Overall28%+2.55

Good quality

good quality for a fancy dress outfit

the accessories were good quality

Size-Overall25%−0.32

The fit is great

True to size

ordered large and it fitted perfectly

Value For Money22%+2.05

Excellent value

Good value for money

Good value

Advertised Vs Actual Product4%−0.07

As advertised

everything as described

Exactly what I wanted

Fun/Entertainment Experience4%0.00

Great fun for a party

Good fun

Fun Outfit

Return

12.5% Return rate 85% Fixable by listing

Size-Overall74%▇███▇▆

very short

due to the size

Too big

Quality-Overall7%▅▄▄▅█▆

Cheap and not worth it

Length3%▂▅█▃▁█
Advertised Vs Actual Product2%▄▁▁▄▇█

Nothing like the photo

Color2%█▇▄▄▅▁

I didn't realise they would be so orange

FAQ

Common 1920s Dresses for Women questions

Answered from the same tracked data.