18th Birthday Gifts for Boys

Shoppers searched for this 918K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £427K a year.

Searches, last 12 months

918K

Growth, 90 days vs prior 90

-12.0%

Conversion, latest week

4.7%

Market size, estimated

£427Ka year

Peak month

January1.4× the quietest month

Top search term

18th birthday gifts for boys656K searches a year

Listings sell for £9.87 on average, from £3.30 to £17.62. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £9.87 that is £5K to £7K a year per listing.

Average price

£9.87under the $15 to $100 sweet spot

Price range

£3.30–£17.62

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

£5K–£7K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #96 within Boys. It carries 493 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

96%

Out of stock, average day

6.8%

Average rank

#96in Boys

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

493per listing

Listings tracked

23

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

28 months