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13 Year Old Gifts for Boys

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -9.1% this quarter, so 13 Year Old Gifts for Boys is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£84K/yr187K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
37%top-5 click share · 40 brands · 55 sellers

Flapen Score

13 Year Old Gifts for Boys against its category

The dotted line is the Fashion average. Past it, 13 Year Old Gifts for Boys is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 13 Year Old Gifts for Boys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 13 Year Old Gifts for Boys 187K times last year and spent an estimated £84K. The top 5 brands take 37% of clicks. Demand peaks in Jan–Feb–May–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
4.8%
Market size, estimated
£84Ka year
Peak month
December2.9× the quietest month
Top search term
13th birthday gifts for boys161K searches a year

02 · Price

A sale here is worth £9.33.

Listings sell for £9.33 on average, from £2.56 to £19.06. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £9.33 that is £933 to £2K a year per listing.

Average price
£9.33under the $15 to $100 sweet spot
Price range
£2.56–£19.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£933–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #360 within Boys. It carries 398 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#360in Boys
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
398per listing
Listings tracked
44

04 · Newcomers

Amazon counts 4 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
4Amazon's first-year sales bar
Average brand age
26 months

Products

Top 13 Year Old Gifts for Boys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 falling

Sellers

55

Top-5 brand share

37%

Top 20: 85%

Top-5 click share

37%

Top 20: 84%

Open market

58%

  • WITCOLOR9%
  • MOTONG9%
  • The Commemorative Coin Company7%
  • duludulu6%
  • Hierein6%
  • ORUZA5%

Demand

13 Year Old Gifts for Boys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, May, Dec · busiest ÷ quietest = 2.9×

Search terms

Top 13 Year Old Gifts for Boys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 13th birthday gifts for boys161K/yr
  • boys 13th birthday gifts15K/yr
  • 13th birthday boy10K/yr

Reviews and returns

What reviews say buyers love and hate about 13 Year Old Gifts for Boys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%

Small box

Bigger than thought

So small

Value For Money15%−0.06

a little expensive

But priced a bit high for what it was

Not worth the money

Durability7%−0.06

Ink ran out after a week and half

Broke after 1 wear

break quickly

Adhesion/Stickiness6%−0.06

Darts won't stick

THE DARTS DONT STICK

Magnets dont stick

Quality-Overall5%+1.10

build quality is very poor

thus it lost a point in my rating for poor quality control

not as high quality as I'd hoped

Love

Gifting Purpose38%+2.24

Fun gift

Amazing gift

Funny gift

Quality-Overall15%+1.10

a good quality cup

Excellent quality

Good quality card

Value For Money7%−0.06

Great money saver

Reasonable price

Great value

Fun/Entertainment Experience6%+0.14

Great fidget toy

Fun

Very entertaining

Size-Overall5%

Perfect fit

Firs all sizes

The socks were a good fit

Return

0.6% Return rate 37% Fixable by listing

Size-Overall23%▅▅▇██▆

Small box

Bigger than thought

So small

Functionality-Overall8%▁▆▆██▇
Defective Material/Parts7%▃▅█▁▁▅
Magnetic Strength/Adsorption6%▆▄▁▁██
Gifting Purpose6%▆▇▁▁▅█

FAQ

Common 13 Year Old Gifts for Boys questions

Answered from the same tracked data.