12-18 Months Girls Clothes

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months

272K

Growth, 90 days vs prior 90

-11.9%

Conversion, latest week

1.6%

Market size, estimated

£47Ka year

Peak month

December2.1× the quietest month

Top search term

baby dress33K searches a year

Listings sell for £11.15 on average, from £4.10 to £24.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.15 that is £0 to £1K a year per listing.

Average price

£11.15under the $15 to $100 sweet spot

Price range

£4.10–£24.17

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #66 within Baby. It carries 2,067 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

94%

Out of stock, average day

7.2%

Average rank

#66in Baby

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,067per listing

Listings tracked

169

59 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

59

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months