10th Birthday Card

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months

127K

Growth, 90 days vs prior 90

-0.7%

Conversion, latest week

13.3%

Market size, estimated

£67Ka year

Peak month

February1.8× the quietest month

Top search term

10th birthday card37K searches a year

Listings sell for £3.96 on average, from £1.91 to £12.65. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £3.96 that is £396 to £990 a year per listing.

Average price

£3.96under the $15 to $100 sweet spot

Price range

£1.91–£12.65

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

£396–£990

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #1,742 within Girls. It carries 181 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

98%

Out of stock, average day

7.7%

Average rank

#1,742in Girls

Average rating

4.66 starsAmazon United Kingdom average 4.36 stars

Average reviews

181per listing

Listings tracked

46

25 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

25

Successful launches

0Amazon's first-year sales bar

Average brand age

26 months