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35mm Film

Fail

The top 5 brands take 100% of clicks, so 35mm Film is a Fail.

Flapen Score
49
49 / 100
Top 26% of 1,488 Electronics & Photo niches · +5 vs the category median of 44
Market size
£712K/yr634K searches / yr
90-day growth
+9.9%search demand this quarter
Competition
76%top-5 click share · 4 brands · 54 sellers

Flapen Score

35mm Film against its category

The dotted line is the Electronics & Photo average. Past it, 35mm Film is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 35mm Film market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 35mm Film 634K times last year and spent an estimated £712K. All 4 brands take every click. Demand peaks in Feb–Mar–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 634K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £712K a year.

Searches, last 12 months
634K
Growth, 90 days vs prior 90
+9.9%
Conversion, latest week
6.5%
Market size, estimated
£712Ka year
Peak month
December1.6× the quietest month
Top search term
35mm film221K searches a year

02 · Price

A sale here is worth £17.35.

Listings sell for £17.35 on average, from £5.99 to £30.64. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £17.35 that is £35K to £43K a year per listing.

Average price
£17.35inside the $15 to $100 sweet spot
Price range
£5.99–£30.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£35K–£43K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #20 within Camera & Photo. It carries 1,559 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#20in Camera & Photo
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,559per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top 35mm Film products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£71K£142K£214K£285K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

54

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • KODAK85%
  • Instax10%
  • AgfaPhoto3%
  • Fujifilm2%

Demand

35mm Film search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 1.6×

Search terms

Top 35mm Film search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 35mm film221K/yr
  • film123K/yr
  • 35mm colour film50K/yr
  • film roll 35mm48K/yr
  • kodak film36K/yr
  • camera film36K/yr
  • kodak 35mm film15K/yr
  • kodak film 35mm14K/yr
  • 35mm & instant film photography16K/yr
  • film 35mm9K/yr

Reviews and returns

What reviews say buyers love and hate about 35mm Film

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product33%−0.20

Lots of grain In photos

Not the Advertised Fujicolor C200

Value For Money22%+2.22

Quite expensive

Can't judge it yet, and it's pricey

Expensive

Ease Of Use8%−0.11

cannot use now

Quality-Overall8%−0.18

Not good

Night Vision3%+0.18

I have noticed a slight green tint in darker lighting the shadows etc

Love

Value For Money27%+2.22

Great value for money compared to buying them in high street stores

Great value

Good price

Quality-Overall19%−0.18

These are good quality films

Excellent film stock

Good quality

Advertised Vs Actual Product16%−0.20

As advertised

Does what its supposed to do

Just as expected

Color10%+0.37

Colors are beautiful

Nice colours

great black and white contrast

Image/Picture Clarity9%+1.12

Perfect my photos came out great

great quality pictures

Always good for reliable photos

Return

0.3% Return rate 22% Fixable by listing

Compatibility-Overall27%▅▅▅█▃▃
Functionality-Overall15%▆▄█▄▂▃
Color9%▁█▂▁▆█
Camera Quality8%█▁▄▁▅▄
Advertised Vs Actual Product6%█▆█▁▆▄

Lots of grain In photos

Not the Advertised Fujicolor C200

FAQ

Common 35mm Film questions

Answered from the same tracked data.