Is small tv profitable to sell on Amazon United Kingdom?

The niche generates £461K/yr across 43 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the small tv niche?

22 brands and 47 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in small tv?

Top complaints mined from reviews: Audio Quality, Quality-Overall, Connectivity-Overall. The return rate is 3.2%.

When does demand for small tv peak?

Demand peaks in Aug–Sep; the busiest month runs 2.2× the quietest.

What does it cost to enter the small tv niche?

Listings span £47.65–£269.64; the average listing price is £93.02 (sweet spot $15–$100). The average incumbent carries 441 reviews — the moat a new listing must climb.

small tv

Worth a look

Shows beatable incumbent ratings (4.2★), but weak search conversion (0.9%) keeps it on the watch list.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great36%

top-5 click share — an open shelf

Review moat

Great440.58

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£93.02

avg listing price — sweet spot $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Market size

Good£461K

£461K/yr · 545K searches

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Price range

Bad£47.65–£269.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-6.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, small tv is a £461K/yr Amazon United Kingdom market (545K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 53/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

small tv market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £372K–£465K; units × avg price
Conversion rate: 0.9%
Avg BSR: #739
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 19.3%
Avg brand age: 33 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

22 rising

Sellers

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

36%

Top 20: 77%

Open market

28%

ZOSHING27%
HYE12%
Cello12%
PHILIPS8%
Antteq8%
Westinghouse6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 2.2×

Open Trend

Top small tv search terms

small tv175K/yr -4.0%0.4% conv.
small smart tv69K/yr -9.8%0.5% conv.
small tvs for bedroom69K/yr -4.3%0.7% conv.
small smart tvs for bedroom40K/yr -16.8%0.5% conv.
22 inch smart tv37K/yr -0.4%1.0% conv.
22 inch tv23K/yr -9.6%1.3% conv.
kitchen tv16K/yr -15.4%0.2% conv.
tv small14K/yr -0.6%0.4% conv.
small tvs13K/yr +19.4%0.4% conv.
small tv for kitchen11K/yr -24.8%0.7% conv.

All search terms

Top small tv products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HYE TV - Smart TV 24 Screen Size HD Ready Resolution Apple AirPlay Samsung Tizen OS & Gaming Hub Versatile Connectivity Black Perfect For Streaming Gaming & Entertainment - 24HDS1008

HYE£86.834.0★358 rev

PHILIPS 24E1N1100A 23.8 inch FHD Monitor 120Hz IPS Panel 1ms MPRT Speakers (1920x1080 HDMI 1x 1.4) Black

PHILIPS£53.964.5★1,737 rev

Antteq 22 Inch TV FHD Full HD 1080P Television Freeview DVB-T2-C-S2 Dolby Digital Audio LED Backlighting Display HDMI VGA PC Audio SCART USB Record Media Player Small Screen for Lounge Kitchen

Antteq£82.384.7★5 rev

Westinghouse 24 Inch Smart TV Roku OS - LED HD Freeview Netflix Apple TV+ BBC iPlayer Dolby Audio HDMI USB- Ideal Small TVs for Bedroom Lounge or Kitchen Energy Class E

Westinghouse£99.874.5★141 rev

ZOSHING 14 Small 1080P screen TV with freeview Reception and Aerial Two Power AC/DC-12V HDMI-USB-VGA Input Ports for Camper/Monitors/kitchens

ZOSHING£71.624.2★324 rev

Newest

by launch date

Antteq 22 Inch TV FHD Full HD 1080P Television Freeview DVB-T2-C-S2 Dolby Digital Audio LED Backlighting Display HDMI VGA PC Audio SCART USB Record Media Player Small Screen for Lounge Kitchen

Antteq£82.385 rev

2mo ago

Cello C2226TZH 22 Tizen OS Smart LED TV 240V By Samsung Freeview & FreeSat Gaming Hub Pitch Perfect Speakers UK Made Ideal for Kitchen Bedroom or Small Spaces

Cello£126.7865 rev

6mo ago

HKC 22 Inch FHD TV Freeview DVB-T2-C-S2 Dolby Digital Audio FHD LED Backlighting Display HDMI VGA PC Audio SCART USB Record Media Player Small Screen for Small Lounge Kitchen

HKC£79.3420 rev

6mo ago

Desobry 12 Inch Portable Smart TV with Android System Mini Kitchen TV with HDMI USB AV Headphone DVB-T2 Freeview Compatible 180 Adjustable Stand Small TV for Caravan Campervan Motorhome Bedroom

Desobry£101.4289 rev

7mo ago

Antteq 19 Inch Smart TV WebOS FHD TV MagiQ 19 with ThinQ AI Voice Magic Remote BBC Freeview Netflix YouTube Airplay WiFi Black Televisions

Antteq£121.0050 rev

8mo ago

What buyers say about small tv

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Excellent value for money”

Quality-Overall12%

“Solid quality”

Assembly/Installation9%

“Very easy to install”

Display Resolution7%

“Picture is very clear”

Image/Picture Clarity7%

“Excellent picture”

Audio Quality6%

“sound is adequate”

Portability6%

“Portable screen”

Size-Overall4%

“Good size”

Ease Of Use4%

“Ease of use”

Weight Light4%

“Ultra-Lightweight: It slips right into my laptop bag without adding any noticeable bulk or weight”

What buyers complain about

Audio Quality11%

“No sound”

Quality-Overall7%

“Poor quality”

Connectivity-Overall7%

“no bluetooth”

Functionality-Overall5%

“it did not function correctly”

Durability4%

“Broke really easily and quickly”

Assembly/Installation4%

“I found it a bit tricky to set up”

Size-Overall3%

“Not fit for purpose”

Advertised Vs Actual Product3%

“Description may be wrong”

Compatibility-Overall3%

“States they are incompatible”

Instructions/User Manual/Troubleshooting3%

“which makes the manual difficult to interpret”

Top return reasons

Size-Overall20%

Functionality-Overall12%

Connectivity-Overall11%

Compatibility-Overall11%

Defective Material/Parts5%

Audio Quality5%

Quality-Overall4%

Display Resolution3%

Touch Screen3%

Advertised Vs Actual Product2%

Common questions

Is small tv profitable to sell on Amazon United Kingdom?: The niche generates £461K/yr across 43 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Worth a look (53/100).
How competitive is the small tv niche?: 22 brands and 47 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in small tv?: Top complaints mined from reviews: Audio Quality, Quality-Overall, Connectivity-Overall. The return rate is 3.2%.
When does demand for small tv peak?: Demand peaks in Aug–Sep; the busiest month runs 2.2× the quietest.
What does it cost to enter the small tv niche?: Listings span £47.65–£269.64; the average listing price is £93.02 (sweet spot $15–$100). The average incumbent carries 441 reviews — the moat a new listing must climb.