22 inch tv
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great411.43avg incumbent reviews — the moat a new listing must climb
Avg price
Good£105.00avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay£53.96–£179.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay£115K£115K/yr · 90K searches
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, 22 inch tv is a £115K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
22 inch tv market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £105K–£131K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #138
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 22.9%
- Avg brand age
- 31 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
35
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
14%
- Cello36%
- Antteq16%
- ZOSHING12%
- HYE11%
- HKC9%
- Westinghouse3%
- Open — no brand owns it (9 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -5.8% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×
Top 22 inch tv search terms
- 22 inch smart tv37K/yr
- 22 inch tv23K/yr
- 22inch smart tv9K/yr
- 21 inch smart tv7K/yr
- 21 inch tv9K/yr
- 22 tv5K/yr
Top 22 inch tv products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cello C2226TZH 22 Tizen OS Smart LED TV 240V By Samsung Freeview & FreeSat Gaming Hub Pitch Perfect Speakers UK Made Ideal for Kitchen Bedroom or Small Spaces
Cello£126.784.4★65 rev
Antteq 22 Inch TV FHD Full HD 1080P Television Freeview DVB-T2-C-S2 Dolby Digital Audio LED Backlighting Display HDMI VGA PC Audio SCART USB Record Media Player Small Screen for Lounge Kitchen
Antteq£82.384.7★5 rev
HYE TV - Smart TV 24 Screen Size HD Ready Resolution Apple AirPlay Samsung Tizen OS & Gaming Hub Versatile Connectivity Black Perfect For Streaming Gaming & Entertainment - 24HDS1008
HYE£86.834.0★358 rev
Cello 22 inch LED TV C2224SH with Freeview & Satellite Easy Setup Mains Powered Non-Smart USB Record from Live TV Frameless Style Pitch Perfect Sound Made in the UK Ideal for Small Spaces
Cello£101.684.3★910 rev
HKC 22 Inch FHD TV Freeview DVB-T2-C-S2 Dolby Digital Audio FHD LED Backlighting Display HDMI VGA PC Audio SCART USB Record Media Player Small Screen for Small Lounge Kitchen
HKC£79.343.7★20 rev
Newest
by launch dateAntteq 22 Inch TV FHD Full HD 1080P Television Freeview DVB-T2-C-S2 Dolby Digital Audio LED Backlighting Display HDMI VGA PC Audio SCART USB Record Media Player Small Screen for Lounge Kitchen
Antteq£82.385 rev
Cello C2226TZH 22 Tizen OS Smart LED TV 240V By Samsung Freeview & FreeSat Gaming Hub Pitch Perfect Speakers UK Made Ideal for Kitchen Bedroom or Small Spaces
Cello£126.7865 rev
Cello Ctrav-22TZ 22 Tizen OS Smart LED 12V Traveller TV By Samsung Built in Satellite Gaming Hub Pitch Perfect Speakers Bluetooth Netflix UK Made ideal Motorhomes HGVs & Boats
Cello£168.9946 rev
ZOSHING 22 Inch Smart TV Small Television with HDMI Input Built-in Digital Tuner/USB-Supports Wall-Mounted-for Bedroom Kitchen RV - Includes Remote Control(Black) (22INCH)
ZOSHING£122.5653 rev
HKC 22 Inch FHD TV Freeview DVB-T2-C-S2 Dolby Digital Audio FHD LED Backlighting Display HDMI VGA PC Audio SCART USB Record Media Player Small Screen for Small Lounge Kitchen
HKC£79.3420 rev
Trending
90-day click momentum
KTC 24 Inch QHD Monitor 2K@100Hz Flat IPS 1440P Monitor with Ultra Thin Bazels Anti-Blue Light HDR10 122% sRGB 99% DCI-P3 300 Nits 5ms MPRT VESA 100x100 Adaptive Sync for Working and Gaming
KTC£80.614.3★
Antteq 22 Inch TV FHD Full HD 1080P Television Freeview DVB-T2-C-S2 Dolby Digital Audio LED Backlighting Display HDMI VGA PC Audio SCART USB Record Media Player Small Screen for Lounge Kitchen
Antteq£82.384.7★
Cello Ctrav-22TZ 22 Tizen OS Smart LED 12V Traveller TV By Samsung Built in Satellite Gaming Hub Pitch Perfect Speakers Bluetooth Netflix UK Made ideal Motorhomes HGVs & Boats
Cello£168.994.0★
ZOSHING 22 Inch Smart TV Small Television with HDMI Input Built-in Digital Tuner/USB-Supports Wall-Mounted-for Bedroom Kitchen RV - Includes Remote Control(Black) (22INCH)
ZOSHING£122.564.1★
CRUA 24 inch (60 cm) Smart TV VIDAA TV HD Ready Triple Tuner Dolby Audio Google Assistant YouTube Netflix Disney+ DAZN Google Play Store Compact and Smart for your home (2024 model)
CRUA£85.054.2★
What buyers say about 22 inch tv
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“easy to install”
“Excellent picture”
“Easy to set up very good quality”
“Good sound”
“Picture is very clear”
“Nice size”
“Product as advertised”
“Ease of use”
“The features and connectivity are great for my needs”
What buyers complain about
“No sound”
“not Quality”
“it cant even do that as when I move my mouse”
“I found it a bit tricky to set up”
“Broke within a few weeks of having”
“no bluetooth”
“Instructions are next to useless”
“no adjustment for this lag problem in the software”
“with a 'floating' message saying no signal”
“No Now TV like picture advertises”
Top return reasons
Common questions
- Is 22 inch tv profitable to sell on Amazon United Kingdom?
- The niche generates £115K/yr across 23 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the 22 inch tv niche?
- 15 brands and 35 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in 22 inch tv?
- Top complaints mined from reviews: Audio Quality, Quality-Overall, Functionality-Overall. The return rate is 2.5%.
- When does demand for 22 inch tv peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.9× the quietest.
- What does it cost to enter the 22 inch tv niche?
- Listings span £53.96–£179.62; the average listing price is £105.00 (sweet spot $15–$100). The average incumbent carries 411 reviews — the moat a new listing must climb.