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22 Inch Tv

weak search conversion (1.2%) — 22 Inch Tv doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 27Growth 22Conversion 15Competition 43Returns 62Price range 37Avg price 73Brand share 36Review moat 79Quality gap 82
This niche Category average

Is 22 Inch Tv profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 22 Inch Tv is a £115K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.

22 Inch Tv: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.8% over the last 90 days and 1.2% of searches end in a purchase.

£115K

revenue / yr

Units sold / yr1K
Search volume / yr-5.8%90K
Conversion rate1.2%
Avg price£105.00

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers15 · 35
Top-5 product click share59%
Open market17%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement91%
New entrants (1y)8· 8 succeeded
Avg rating4.2★
Avg reviews411

Top 22 Inch Tv products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

35

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

14%

  • Cello36%
  • Antteq16%
  • ZOSHING12%
  • HYE11%
  • HKC9%
  • Westinghouse3%
  • Open — no brand owns it (9 brands, 14%)

22 Inch Tv demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume90KCVR1.2%Products23Brands15Top 5 Brands83%OOS Rate22.9%Rating4.2★Reviews411Avg BSR#138
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×

Top 22 Inch Tv search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 22 inch smart tv37K/yr
  • 22 inch tv23K/yr
  • 22inch smart tv9K/yr
  • 21 inch smart tv7K/yr
  • 21 inch tv9K/yr
  • 22 tv5K/yr

What reviews say buyers love and hate about 22 Inch Tv

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Value For Money20%

Excellent value for money

Assembly/Installation11%

easy to install

Image/Picture Clarity11%

Excellent picture

Quality-Overall10%

Easy to set up very good quality

Audio Quality10%

Good sound

What buyers complain about

59% of reviews
Audio Quality16%

No sound

Quality-Overall8%

not Quality

Functionality-Overall7%

it cant even do that as when I move my mouse

Assembly/Installation7%

I found it a bit tricky to set up

Durability5%

Broke within a few weeks of having

22 Inch Tv return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
25%
2Functionality-Overall
12%
3Connectivity-Overall
10%
4Compatibility-Overall
8%
5Audio Quality
6%

Common 22 Inch Tv questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 22 Inch Tv 43/100 on Amazon United Kingdom — Skip it. The niche generates £115K/yr across 23 tracked products. 8 of 8 products launched in the last 360 days are still selling. Search demand moved -5.8% over the last 90 days.
Search demand for 22 Inch Tv on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 4.9× the quietest.