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22 Inch Tv

Fail

Buyers convert on only 1.2% of searches, so 22 Inch Tv is a Fail.

Flapen Score
43
43 / 100
Ranks 776 of 1,488 Electronics & Photo niches · −1 vs the category median of 44
Market size
£115K/yr90K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
59%top-5 click share · 15 brands · 35 sellers

Flapen Score

22 Inch Tv against its category

The dotted line is the Electronics & Photo average. Past it, 22 Inch Tv is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 22 Inch Tv market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 22 Inch Tv 90K times last year and spent an estimated £115K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
1.2%
Market size, estimated
£115Ka year
Peak month
December4.9× the quietest month
Top search term
22 inch smart tv37K searches a year

02 · Price

A sale here is worth £105.00.

Listings sell for £105.00 on average, from £53.96 to £179.62. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £105.00 that is £0 to £11K a year per listing.

Average price
£105.00above the $15 to $100 sweet spot
Price range
£53.96–£179.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #138 within Home Cinema, TV & Video. It carries 411 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
22.9%
Average rank
#138in Home Cinema, TV & Video
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
411per listing
Listings tracked
23

04 · Newcomers

Amazon counts 8 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
31 months

Products

Top 22 Inch Tv products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

35

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

14%

  • Cello36%
  • Antteq16%
  • ZOSHING12%
  • HYE11%
  • HKC9%
  • Westinghouse3%
  • Open — no brand owns it (9 brands, 14%)

Demand

22 Inch Tv search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top 22 Inch Tv search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 22 inch smart tv37K/yr
  • 22 inch tv23K/yr
  • 22inch smart tv9K/yr
  • 21 inch smart tv7K/yr
  • 21 inch tv9K/yr
  • 22 tv5K/yr

Reviews and returns

What reviews say buyers love and hate about 22 Inch Tv

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Audio Quality16%−0.05

No sound

Sound quality is a bit flimsy

Speakers are very bad

Quality-Overall8%+0.43

not Quality

Unreliable Quality

the quality is very low

Functionality-Overall7%−0.13

it cant even do that as when I move my mouse

Didn't work

it did not function correctly

Assembly/Installation7%+0.46

I found it a bit tricky to set up

Not easy to set up

Impossible to set up

Durability5%−0.08

Broke within a few weeks of having

After 10 days it failed

Became faulty after two months

Love

Value For Money20%+1.61

Excellent value for money

Good Value

Excellent value for money

Assembly/Installation11%+0.46

easy to install

Easy assembly very pleased with my purchase

Easy to set up

Image/Picture Clarity11%+0.96

Excellent picture

Clear picture

Good quality picture

Quality-Overall10%+0.43

Easy to set up very good quality

Excellent product

Very happy with the overall quality of this TV

Audio Quality10%−0.05

Good sound

Great visuals and sound

The sound is decent for everyday use

Return

2.5% Return rate 35% Fixable by listing

Size-Overall25%█▇▇▆▇▅
Functionality-Overall12%▅▇█▇▇▇

it cant even do that as when I move my mouse

Didn't work

it did not function correctly

Connectivity-Overall10%▇▆▇▆▅█

no bluetooth

Won't connect to wifi

TV refuses to connect

Compatibility-Overall8%▇█▇▆█▆
Audio Quality6%▇▇▅█▆█

No sound

Sound quality is a bit flimsy

Speakers are very bad

FAQ

Common 22 Inch Tv questions

Answered from the same tracked data.