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Woods Rum

Maybe

Returns run at only 0.1% of orders. But buyers convert on only 0.8% of searches, so Woods Rum is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,225 DIY & Tools niches · +6 vs the category median of 49
Market size
£46K/yr379K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
41%top-5 click share · 31 brands · 80 sellers

Flapen Score

Woods Rum against its category

The dotted line is the DIY & Tools average. Past it, Woods Rum is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Woods Rum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Woods Rum 379K times last year and spent an estimated £46K. The top 5 brands take 57% of clicks. Demand peaks in Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
379K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
0.8%
Market size, estimated
£46Ka year
Peak month
November2.5× the quietest month
Top search term
wood248K searches a year

02 · Price

A sale here is worth £14.97.

Listings sell for £14.97 on average, from £3.79 to £63.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.97 that is £0 to £1K a year per listing.

Average price
£14.97under the $15 to $100 sweet spot
Price range
£3.79–£63.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #121 within Building Supplies. It carries 314 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
62%
Out of stock, average day
9.3%
Average rank
#121in Building Supplies
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
314per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Woods Rum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

31 rising

Sellers

80

Top-5 brand share

57%

Top 20: 88%

Top-5 click share

41%

Top 20: 78%

Open market

39%

  • QHSXMQ21%
  • Generic19%
  • GardenCo8%
  • MD Carpentry Workshop6%
  • 4wire4%
  • Anktily3%

Demand

Woods Rum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.5×

Search terms

Top Woods Rum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wood248K/yr
  • wood planks31K/yr
  • wooden planks13K/yr
  • plank of wood12K/yr
  • wood plank11K/yr
  • wooden plank9K/yr
  • craft wood13K/yr
  • wood for crafting8K/yr
  • woods8K/yr
  • wood craft8K/yr

Reviews and returns

What reviews say buyers love and hate about Woods Rum

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Wood Quality25%−0.29

Not much wood

Poor quality wood

Not as said not bulsa wood

Size-Overall14%−0.02

Very big

Smaller than I expected

too short and stubby

Value For Money12%+1.57

more expensive

And its more expensive

Price too high

Quality-Overall7%+1.20

Not properly seasoned, very poor

Not good quality

Rip off

Advertised Vs Actual Product5%

Bag that arrived looked nothing like the picture on the listing

Very misleading pictures

Not as advertised

Love

Quality-Overall26%+1.20

Excellent Quality

Good quality and great customer service

Premium quality

Value For Money22%+1.57

Good value for money

Good price

Fair price

Wood Quality10%−0.29

It gave me wood

Very lightweight wood

Good wood

Advertised Vs Actual Product10%

Just what I needed

As described

Did the job just fine

Size-Overall4%−0.02

Size is good to

These bamboo sticks are pretty consistant in the size

Good sized bag

Return

0.1% Return rate 63% Fixable by listing

Size-Overall48%▄▅▄▆█▅

Very big

Smaller than I expected

too short and stubby

Wood Quality8%▂▁█▅▁▃

Not much wood

Poor quality wood

Not as said not bulsa wood

Advertised Vs Actual Product7%▄▃█▄▁▃

Bag that arrived looked nothing like the picture on the listing

Very misleading pictures

Not as advertised

Thin5%▁▇█▁▁▅
Quality-Overall4%▁█▅▁▅▁

Not properly seasoned, very poor

Not good quality

Rip off

FAQ

Common Woods Rum questions

Answered from the same tracked data.