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58

suggestion box

Worth a look

Shows a thin review moat (159 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 19Growth 20Conversion 70Competition 71Returns 87Price range 58Avg price 70Brand share 75Review moat 92Quality gap 73

Review moat

Great159.47

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.4%

return rate — above 5% kills the launch gate

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Avg price

Good£14.34

avg listing price — sweet spot $15–$100

Price range

Good£3.46–£31.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-10.8%

90-day search growth — must beat 0% to launch

Market size

Bad£77K

£77K/yr · 84K searches

According to Flapen's Amazon United Kingdom niche tracking, suggestion box is a £77K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in May. Verdict: Worth a look — 58/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

suggestion box market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
£72K–£86K
units × avg price
Conversion rate
6.4%
Avg BSR
#164
Page quality
0%
Prime
100%
Sponsored
95%
Out of stock
11.2%
Avg brand age
38 months
Avg seller age
206 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

43

Top-5 brand share

60%

Top 20: 97%

Top-5 click share

42%

Top 20: 82%

Open market

34%

  • Uniclife20%
  • Amazon Basics15%
  • YXinSYuan11%
  • Dyserbuy7%
  • SUMTree7%
  • Osrioal6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.0×

Top suggestion box search terms

  • suggestion box36K/yr
  • ballot box11K/yr
  • worry box8K/yr
  • suggestion box lockable7K/yr
  • feedback box5K/yr
  • ballot boxes4K/yr
  • ballot box with slot5K/yr
  • voting box4K/yr
  • suggestions box4K/yr
All search terms

Top suggestion box products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£3K8%£6K12%£9K16%£12K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about suggestion box

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product30%

“Does the job”

Quality-Overall21%

“It's well made”

Strength9%

“Sturdy”

Value For Money8%

“the 3 pack is a great price”

Design-Overall5%

“Well constructed”

Assembly/Installation4%

“Quick assembly and prompt delivery”

Efficiency4%

“It does the job”

Collectibles4%

“Great collection box”

Ease Of Use4%

“Very useful”

Size-Overall2%

“It's a good size for a decent amount of suggestions or whatever you might want to put in there”

What buyers complain about

Size-Overall35%

“Very tiny”

Strength12%

“No good not sturdy”

Locking Mechanism12%

“It doesn't lock”

Defective Material/Parts10%

“The bottom of the box is already broken”

Thickness7%

“be sure they are quite thick”

Quality-Overall5%

“Awful quality”

Value For Money2%

“I think at £22.99 it is maybe slightly overpriced for what it is”

Top return reasons

Size-Overall44%
Defective Material/Parts13%
Strength10%
Locking Mechanism8%
Quality-Overall3%
Compatibility-Overall2%
Durability2%
Material Quality2%
Security2%
Ease Of Use2%

Common questions

Is suggestion box profitable to sell on Amazon United Kingdom?
The niche generates £77K/yr across 38 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (58/100).
How competitive is the suggestion box niche?
25 brands and 43 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in suggestion box?
Top complaints mined from reviews: Size-Overall, Strength, Locking Mechanism. The return rate is 1.4%.
When does demand for suggestion box peak?
Demand peaks in May; the busiest month runs 2.0× the quietest.
What does it cost to enter the suggestion box niche?
Listings span £3.46–£31.05; the average listing price is £14.34 (sweet spot $15–$100). The average incumbent carries 159 reviews — the moat a new listing must climb.