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Suggestion Box

Maybe

The average product has only 159 reviews. But shoppers spend only $77K a year here, so Suggestion Box is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 2,225 DIY & Tools niches · +9 vs the category median of 49
Market size
£77K/yr84K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
42%top-5 click share · 25 brands · 43 sellers

Flapen Score

Suggestion Box against its category

The dotted line is the DIY & Tools average. Past it, Suggestion Box is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Suggestion Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Suggestion Box 84K times last year and spent an estimated £77K. The top 5 brands take 60% of clicks. Demand peaks in May. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
6.4%
Market size, estimated
£77Ka year
Peak month
May2.0× the quietest month
Top search term
suggestion box36K searches a year

02 · Price

A sale here is worth £14.34.

Listings sell for £14.34 on average, from £3.46 to £31.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £14.34 that is £1K to £4K a year per listing.

Average price
£14.34under the $15 to $100 sweet spot
Price range
£3.46–£31.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #164 within Letterboxes & Accessories. It carries 159 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
11.2%
Average rank
#164in Letterboxes & Accessories
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
159per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Suggestion Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

43

Top-5 brand share

60%

Top 20: 97%

Top-5 click share

42%

Top 20: 82%

Open market

34%

  • Uniclife20%
  • Amazon Basics15%
  • YXinSYuan11%
  • Dyserbuy7%
  • SUMTree7%
  • Osrioal6%

Demand

Suggestion Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.0×

Search terms

Top Suggestion Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • suggestion box36K/yr
  • ballot box11K/yr
  • worry box8K/yr
  • suggestion box lockable7K/yr
  • feedback box5K/yr
  • ballot boxes4K/yr
  • ballot box with slot5K/yr
  • voting box4K/yr
  • suggestions box4K/yr

Reviews and returns

What reviews say buyers love and hate about Suggestion Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.27

Very tiny

Alittle small

A little smaller than I expected

Strength12%+0.02

No good not sturdy

it's very flimsy and wobbles

Locking Mechanism12%−0.14

It doesn't lock

THE FIRST ONE SUFFERED A JAMMED LOCK WHEN TURNING THE KEY TO OPEN IT

LOCK JAMMED

Defective Material/Parts10%−0.15

The bottom of the box is already broken

Thickness7%−0.08

be sure they are quite thick

Thin plasic

Love

Advertised Vs Actual Product30%+3.07

Does the job

As described

Just what I needed

Quality-Overall21%+0.52

It's well made

Good quality box

Good quality

Strength9%+0.02

Sturdy

Very sturdy and looks good

Value For Money8%−0.04

the 3 pack is a great price

A good value option for a variety of uses

Good price too

Design-Overall5%+0.47

Well constructed

The design is simple and elegant it looks nice and professional and is a nice asset

Return

1.4% Return rate 50% Fixable by listing

Size-Overall44%▅▅▆▆█▆

Very tiny

Alittle small

A little smaller than I expected

Defective Material/Parts13%▇▃▇▂▅█

The bottom of the box is already broken

Strength10%▆█▅▆▁▁

No good not sturdy

it's very flimsy and wobbles

Locking Mechanism8%▄█▅▆▁▅

It doesn't lock

THE FIRST ONE SUFFERED A JAMMED LOCK WHEN TURNING THE KEY TO OPEN IT

LOCK JAMMED

Quality-Overall3%█▆█▁▁▁

Awful quality

Awful product

FAQ

Common Suggestion Box questions

Answered from the same tracked data.