Skip to content

Snow Shovel

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -73.3% this quarter, so Snow Shovel is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 2,225 DIY & Tools niches · +9 vs the category median of 49
Market size
£360K/yr348K searches / yr
90-day growth
-73.3%search demand this quarter
Competition
58%top-5 click share · 20 brands · 30 sellers

Flapen Score

Snow Shovel against its category

The dotted line is the DIY & Tools average. Past it, Snow Shovel is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snow Shovel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Snow Shovel 348K times last year and spent an estimated £360K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 348K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -73.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £360K a year.

Searches, last 12 months
348K
Growth, 90 days vs prior 90
-73.3%
Conversion, latest week
7.4%
Market size, estimated
£360Ka year
Peak month
January69.2× the quietest month
Top search term
snow shovel269K searches a year

02 · Price

A sale here is worth £13.96.

Listings sell for £13.96 on average, from £7.44 to £27.95. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £13.96 that is £3K to £7K a year per listing.

Average price
£13.96under the $15 to $100 sweet spot
Price range
£7.44–£27.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 42.2% of listings are out of stock. The average listing ranks #210 within Snow Removal. It carries 99 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
52%
Out of stock, average day
42.2%
Average rank
#210in Snow Removal
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
99per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Snow Shovel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£36K£54K£72K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 rising

Sellers

30

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

24%

  • Easy Shopping30%
  • Greenfields15%
  • TDBS The Dustpan and Brush Store10%
  • Thrink7%
  • AB Tools6%
  • KB Tools6%

Demand

Snow Shovel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 69.2×

Search terms

Top Snow Shovel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snow shovel269K/yr
  • snow shovels16K/yr
  • snow shovel heavy duty plastic21K/yr
  • heavy duty snow shovel18K/yr
  • plastic snow shovel4K/yr
  • snow shovel heavy duty8K/yr
  • metal snow shovel5K/yr
  • telescopic snow shovel3K/yr
  • snow shovels heavy duty uk4K/yr

Reviews and returns

What reviews say buyers love and hate about Snow Shovel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall11%−0.06

Not fit for purpose

Short Handle

Quite big

Durability11%−0.13

Broken from light use

Came apart on first use

Strength9%+0.26

Very flimsy

Not strong enough

Weight Heavy9%−0.07

Not heavy duty

Quite big and might be a bit too heavy for some,

Cutting/Trimming7%−0.07

Absolute rubbish, very floppy and failed to be effective as a bed trimmer for which I purchased it to do

Love

Quality-Overall22%+1.11

Well made good tool

Good quality

excellent product

Strength14%+0.26

Very sturdy

shovel feels strong enough

Good sturdy shovel, feels strong enough to move snow, very light, easy to assemble, haven't used it on snow yet

Value For Money12%+0.60

Affordable

Excellent value for money

Good Price

Ease Of Use10%+0.27

Convenient

Nice and handy

It makes removing them much easier and quicker

Assembly/Installation9%+0.78

Easy to assemble

Easy to put together

very easy to slot the pieces together

Return

0.3% Return rate 26% Fixable by listing

Defective Material/Parts14%▆▁▃▅█▃

Some of the defects:

Strength13%▂█▁▄▄█

Very flimsy

Not strong enough

Size-Overall13%▄▁█▁▆▁

Not fit for purpose

Short Handle

Quite big

Advertised Vs Actual Product7%█▁▁▁▁▁
Mounting6%▃█▁▇▁▁

FAQ

Common Snow Shovel questions

Answered from the same tracked data.