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Macbook Charger

Pass

Macbook Charger scores 73 out of 100, a Pass. Shoppers spend an estimated $1.2M a year here, demand is soft, at -7.3% this quarter, and an estimated 1.4% of orders come back.

Flapen Score
73
73 / 100
Top 1% of 1,028 Computers & Accessories niches · +31 vs the category median of 42
Market size
£1.2M/yr614K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
35%top-5 click share · 29 brands · 40 sellers

Flapen Score

Macbook Charger against its category

The dotted line is the Computers & Accessories average. Past it, Macbook Charger is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Macbook Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Macbook Charger 614K times last year and spent an estimated £1.2M. The top 5 brands take 46% of clicks. Flapen scores it 73 out of 100, a Pass.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 614K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
614K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
10.4%
Market size, estimated
£1.2Ma year
Peak month
September1.4× the quietest month
Top search term
macbook charger188K searches a year

02 · Price

A sale here is worth £19.08.

Listings sell for £19.08 on average, from £4.23 to £57.81. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £19.08 that is £29K to £38K a year per listing.

Average price
£19.08inside the $15 to $100 sweet spot
Price range
£4.23–£57.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£29K–£38K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #123 within Laptop Accessories. It carries 876 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
22.6%
Average rank
#123in Laptop Accessories
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
876per listing
Listings tracked
41

04 · Newcomers

18 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
18Amazon's first-year sales bar
Average brand age
21 months

Products

Top Macbook Charger products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£36K£73K£109K£146K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

40

Est. top-5 brand share

46%

Top 20: 92%

Est. top-5 click share

35%

Top 20: 79%

Open market

48%

  • FiveBox13%
  • Anker9%
  • ATEGESE8%
  • Apple8%
  • bokilino8%
  • CPY6%

Demand

Macbook Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Macbook Charger search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • macbook charger188K/yr
  • macbook air charger81K/yr
  • macbook pro charger74K/yr
  • apple macbook charger40K/yr
  • mac charger34K/yr
  • apple mac charger34K/yr
  • apple laptop charger25K/yr
  • macbook neo charger8K/yr
  • apple macbook air charger17K/yr
  • mac bookpro charger12K/yr

Reviews and returns

What reviews say buyers love and hate about Macbook Charger

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Charging”
26%of negative reviews mention “Durability”
1.4%of orders come back
“breaks VERY easily”
A buyer, on “Durability”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Macbook Charger questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data