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Macbook Charger

Pass

Macbook Charger scores 73 out of 100, a Pass. Shoppers spend $1.2M a year here, demand is soft, at -7.3% this quarter, and returns run at 1.4% of orders.

Flapen Score
73
73 / 100
Top 1% of 1,028 Computers & Accessories niches · +31 vs the category median of 42
Market size
£1.2M/yr614K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
35%top-5 click share · 29 brands · 40 sellers

Flapen Score

Macbook Charger against its category

The dotted line is the Computers & Accessories average. Past it, Macbook Charger is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Macbook Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Macbook Charger 614K times last year and spent an estimated £1.2M. The top 5 brands take 46% of clicks. Flapen scores it 73 out of 100, a Pass.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 614K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
614K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
10.4%
Market size, estimated
£1.2Ma year
Peak month
September1.4× the quietest month
Top search term
macbook charger188K searches a year

02 · Price

A sale here is worth £19.08.

Listings sell for £19.08 on average, from £4.23 to £57.81. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £19.08 that is £29K to £38K a year per listing.

Average price
£19.08inside the $15 to $100 sweet spot
Price range
£4.23–£57.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£29K–£38K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #123 within Laptop Accessories. It carries 876 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
22.6%
Average rank
#123in Laptop Accessories
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
876per listing
Listings tracked
41

04 · Newcomers

Amazon counts 18 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 18 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
18Amazon's first-year sales bar
Average brand age
21 months

Products

Top Macbook Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£36K£73K£109K£146K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

40

Top-5 brand share

46%

Top 20: 92%

Top-5 click share

35%

Top 20: 79%

Open market

48%

  • FiveBox13%
  • Anker9%
  • ATEGESE8%
  • Apple8%
  • bokilino8%
  • CPY6%

Demand

Macbook Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Macbook Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • macbook charger188K/yr
  • macbook air charger81K/yr
  • macbook pro charger74K/yr
  • apple macbook charger40K/yr
  • mac charger34K/yr
  • apple mac charger34K/yr
  • apple laptop charger25K/yr
  • macbook neo charger8K/yr
  • apple macbook air charger17K/yr
  • mac bookpro charger12K/yr

Reviews and returns

What reviews say buyers love and hate about Macbook Charger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability26%−0.30

breaks VERY easily

broke after a month

Does not last

Charging22%+2.23

Slow charge

Not charging

Does not charge

Quality-Overall6%+0.82

Poor quality, flimsy and doesn't feel safe

Expensive for the quality

Low quality

Functionality-Overall5%−0.06

- Stopped working

Doesn't work

It doesnt work safely

Heating4%−0.02

heats up

Overheat

Charger overheats

Love

Charging42%+2.23

Great Charger

Charges very quickly

Fast Charging

Quality-Overall16%+0.82

The build quality is solid

Solid quality

Good Quality

Value For Money6%+0.45

Excellent value for money

Great value

Fair price

Advertised Vs Actual Product5%+0.38

Exactly as described

does exactly as it says it does

Works as it should

Compatibility-Overall3%+0.24

Works perfectly with MacBook Air etc

Compatibility is excellent

Perfect adapter works great

Return

1.4% Return rate 12% Fixable by listing

Charging38%▆▇▇▇██

Slow charge

Not charging

Does not charge

Compatibility-Overall18%▆▇██▇▆
Size-Overall11%██▇▇▆▇

No way it fitted where it was expected to fit

It is large

small

Functionality-Overall9%█▇▇▆▆▆

- Stopped working

Doesn't work

It doesnt work safely

Defective Material/Parts4%█▇▆▆▆▅

FAQ

Common Macbook Charger questions

Answered from the same tracked data.