Z Fold Paper Towels
Z Fold Paper Towels shows searches that convert (18.9% search→purchase), but soft demand (-0.6% this quarter) keeps it on the watch list.
Flapen Score
Is Z Fold Paper Towels profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Z Fold Paper Towels is a £118K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 55/100.
Z Fold Paper Towels: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -0.6% over the last 90 days and 18.9% of searches end in a purchase.
£118K
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 18 products
Top Z Fold Paper Towels products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
3000 x Z Fold WHITE Paper Hand Towels (23.5cm x 24cm) 2 Ply
- Price
- £13.88
- Rating
- 4.3/5
- Reviews
- 903
- Age
- 13y ago
AmazonCommercial Multifold (Z-Fold) Paper Hand Towels 2-ply Cellulose 4000 Sheets (20 packs of 200) Sheet Size: 24 x 20.3 cm H2 Dispenser Compatible
- Price
- £24.53
- Rating
- 4.5/5
- Reviews
- 1,424
- Age
- 6y ago
Selpak Professional Z Fold Paper Towels 2ply Paper Hand Towels Disposable 12x200 (Total 2400) Absorbent White Paper Towel Ideal for Individuals/Businesses Paper Hand Towels for Dispenser
- Price
- £18.25
- Rating
- 4.6/5
- Reviews
- 175
- Age
- 1y ago
Z fold Paper Towels White Interfold Embossed Paper Hand Towel 2ply C Fold Multi Fold Tissue (3200 White)
- Price
- £20.03
- Rating
- 4.6/5
- Reviews
- 313
- Age
- 3y ago
Promod Premium White Z Fold Hand Towels 2-Ply Virgin Paper Hand Towels Disposable Bulk 3000 Sheets (12 Packs x 250) High Absorbency & Strength Ideal for Businesses Offices & Healthcare
- Price
- £16.17
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 3mo ago
Trending
90-day click momentum
3000 x Premium Interfold Z-Fold Paper Hand Towels White | 2 Ply | 100% Pure Cellulose | Soft and Extremely Absorbent | Multifold Embossed | Case of 3000 | Pasha81 Ltd
- Price
- £14.08
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 3y ago
Promod Premium White Z Fold Hand Towels 2-Ply Virgin Paper Hand Towels Disposable Bulk 3000 Sheets (12 Packs x 250) High Absorbency & Strength Ideal for Businesses Offices & Healthcare
- Price
- £16.17
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 3mo ago
3000 x ZFold Paper Hand Towels White 2Ply Paper Towels 23cm x 23cm High Absorbency Soft Hygienic Disposable Paper Towel for Washrooms Kitchens and Commercial and Home Use
- Price
- £14.57
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 13y ago
Select Z Fold 2 Ply Paper Hand Towels - 14 Packs of 214 (3000 Sheets - 22x24 cm) Thick Quick Dry Quality Multifold Tissue Paper - Perfect Disposable Hand Towels for Kitchen Bathroom Restaurant
- Price
- £20.57
- Rating
- 4.3/5
- Reviews
- 154
- Age
- 2y ago
Scott Essential Hand Towels Narrow-Fold 2-Ply White Paper Towels Soft Absorbent FSC Certified Compatible with Multifold Dispensers 12 Clips x 220 Sheets (2 640 Sheets Total) Model Nr. 6603
- Price
- £21.50
- Rating
- 4.1/5
- Reviews
- 1,021
- Age
- 2y ago
Newest
by launch datePromod Premium White Z Fold Hand Towels 2-Ply Virgin Paper Hand Towels Disposable Bulk 3000 Sheets (12 Packs x 250) High Absorbency & Strength Ideal for Businesses Offices & Healthcare
- Price
- £16.17
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 3mo ago
KMAKII Z Fold Strong White Soft 1 ply Paper Hand Towel 22.5×22cm (400 Total)
- Price
- £9.87
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 1y ago
Selpak Professional Z Fold Paper Towels 2ply Paper Hand Towels Disposable 12x200 (Total 2400) Absorbent White Paper Towel Ideal for Individuals/Businesses Paper Hand Towels for Dispenser
- Price
- £18.25
- Rating
- 4.6/5
- Reviews
- 175
- Age
- 1y ago
Scott Essential Hand Towels Narrow-Fold 2-Ply White Paper Towels Soft Absorbent FSC Certified Compatible with Multifold Dispensers 12 Clips x 220 Sheets (2 640 Sheets Total) Model Nr. 6603
- Price
- £21.50
- Rating
- 4.1/5
- Reviews
- 1,021
- Age
- 2y ago
Interfold Z-Fold Paper Hand Towels - White 2-Ply Absorbent & Strong Multi-fold Paper Towels - 10 Sleeves of 150 Sheets - Care by Mail Healthcare - Total of 1500
- Price
- £14.98
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
34
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
17%
- Paper Hand Towels23%
- AmazonCommercial23%
- Selpak11%
- carebymail10%
- A4069%
- Scott7%
- Open — no brand owns it (5 brands, 17%)
Z Fold Paper Towels demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Z Fold Paper Towels search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- z fold paper towels26K/yr
- z fold hand towels4K/yr
- paper hand towels z fold3K/yr
- paper towels z fold3K/yr
What reviews say buyers love and hate about Z Fold Paper Towels
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“good quality bulk paper towels”
“Good value for money”
“They are very absorbent”
“soft and absorbent”
“Fits dispenser perfect”
What buyers complain about
65% of reviews“Not very thick”
“the sheets are quite narrow”
“I actually find the price quite high for what you get”
“it did feel like they were not as absorbent as my regular basic brand”
“Probably buy better quality towels in the future”
Z Fold Paper Towels return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
54%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Z Fold Paper Towels questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
