Z Fold Paper Towels
MaybeBuyers convert on 18.9% of searches. But demand is soft, at -0.6% this quarter, so Z Fold Paper Towels is a Maybe.
- Flapen Score
- 55 / 100Top 23% of 740 Business, Industry & Science niches · +6 vs the category median of 4955
- Market size
- £118K/yr36K searches / yr
- 90-day growth
- -0.6%search demand this quarter
- Competition
- 65%top-5 click share · 11 brands · 34 sellers
Flapen Score
Z Fold Paper Towels against its category
The dotted line is the Business, Industry & Science average. Past it, Z Fold Paper Towels is stronger. Inside it, weaker.
Market
The Z Fold Paper Towels market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Z Fold Paper Towels 36K times last year and spent an estimated £118K. The top 5 brands take 76% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 18.9% of those searches ended in a purchase.
Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.
- Searches, last 12 months
- 36K
- Growth, 90 days vs prior 90
- -0.6%
- Conversion, latest week
- 18.9%
- Market size, estimated
- £118Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- z fold paper towels26K searches a year
02 · Price
A sale here is worth £17.34.
Listings sell for £17.34 on average, from £8.82 to £24.53. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £17.34 that is £4K to £9K a year per listing.
- Average price
- £17.34inside the $15 to $100 sweet spot
- Price range
- £8.82–£24.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #49 within Janitorial & Sanitation Supplies. It carries 423 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 50%
- Out of stock, average day
- 2.2%
- Average rank
- #49in Janitorial & Sanitation Supplies
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 423per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Z Fold Paper Towels products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
3000 x Z Fold WHITE Paper Hand Towels (23.5cm x 24cm) 2 Ply
- Price
- £13.88
- Rating
- 4.3/5
- Reviews
- 903
- Age
- 13y ago

AmazonCommercial Multifold (Z-Fold) Paper Hand Towels 2-ply Cellulose 4000 Sheets (20 packs of 200) Sheet Size: 24 x 20.3 cm H2 Dispenser Compatible
- Price
- £24.53
- Rating
- 4.5/5
- Reviews
- 1,424
- Age
- 6y ago

Selpak Professional Z Fold Paper Towels 2ply Paper Hand Towels Disposable 12x200 (Total 2400) Absorbent White Paper Towel Ideal for Individuals/Businesses Paper Hand Towels for Dispenser
- Price
- £18.25
- Rating
- 4.6/5
- Reviews
- 175
- Age
- 1y ago

Z fold Paper Towels White Interfold Embossed Paper Hand Towel 2ply C Fold Multi Fold Tissue (3200 White)
- Price
- £20.03
- Rating
- 4.6/5
- Reviews
- 313
- Age
- 3y ago

Promod Premium White Z Fold Hand Towels 2-Ply Virgin Paper Hand Towels Disposable Bulk 3000 Sheets (12 Packs x 250) High Absorbency & Strength Ideal for Businesses Offices & Healthcare
- Price
- £16.17
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 3mo ago
Trending
estimated 90-day click momentum
3000 x Premium Interfold Z-Fold Paper Hand Towels White | 2 Ply | 100% Pure Cellulose | Soft and Extremely Absorbent | Multifold Embossed | Case of 3000 | Pasha81 Ltd
- Price
- £14.08
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 3y ago

Promod Premium White Z Fold Hand Towels 2-Ply Virgin Paper Hand Towels Disposable Bulk 3000 Sheets (12 Packs x 250) High Absorbency & Strength Ideal for Businesses Offices & Healthcare
- Price
- £16.17
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 3mo ago

3000 x ZFold Paper Hand Towels White 2Ply Paper Towels 23cm x 23cm High Absorbency Soft Hygienic Disposable Paper Towel for Washrooms Kitchens and Commercial and Home Use
- Price
- £14.57
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 13y ago

Select Z Fold 2 Ply Paper Hand Towels - 14 Packs of 214 (3000 Sheets - 22x24 cm) Thick Quick Dry Quality Multifold Tissue Paper - Perfect Disposable Hand Towels for Kitchen Bathroom Restaurant
- Price
- £20.57
- Rating
- 4.3/5
- Reviews
- 154
- Age
- 2y ago

Scott Essential Hand Towels Narrow-Fold 2-Ply White Paper Towels Soft Absorbent FSC Certified Compatible with Multifold Dispensers 12 Clips x 220 Sheets (2 640 Sheets Total) Model Nr. 6603
- Price
- £21.50
- Rating
- 4.1/5
- Reviews
- 1,021
- Age
- 2y ago
Newest
by launch date
Promod Premium White Z Fold Hand Towels 2-Ply Virgin Paper Hand Towels Disposable Bulk 3000 Sheets (12 Packs x 250) High Absorbency & Strength Ideal for Businesses Offices & Healthcare
- Price
- £16.17
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 3mo ago

KMAKII Z Fold Strong White Soft 1 ply Paper Hand Towel 22.5×22cm (400 Total)
- Price
- £9.87
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 1y ago

Selpak Professional Z Fold Paper Towels 2ply Paper Hand Towels Disposable 12x200 (Total 2400) Absorbent White Paper Towel Ideal for Individuals/Businesses Paper Hand Towels for Dispenser
- Price
- £18.25
- Rating
- 4.6/5
- Reviews
- 175
- Age
- 1y ago

Scott Essential Hand Towels Narrow-Fold 2-Ply White Paper Towels Soft Absorbent FSC Certified Compatible with Multifold Dispensers 12 Clips x 220 Sheets (2 640 Sheets Total) Model Nr. 6603
- Price
- £21.50
- Rating
- 4.1/5
- Reviews
- 1,021
- Age
- 2y ago

Interfold Z-Fold Paper Hand Towels - White 2-Ply Absorbent & Strong Multi-fold Paper Towels - 10 Sleeves of 150 Sheets - Care by Mail Healthcare - Total of 1500
- Price
- £14.98
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
34
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
17%
- Paper Hand Towels23%
- AmazonCommercial23%
- Selpak11%
- carebymail10%
- A4069%
- Scott7%
- Open — no brand owns it (5 brands, 17%)
Demand
Z Fold Paper Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Z Fold Paper Towels search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- z fold paper towels26K/yr
- z fold hand towels4K/yr
- paper hand towels z fold3K/yr
- paper towels z fold3K/yr
Reviews and returns
What reviews say buyers love and hate about Z Fold Paper Towels
We read the reviews and the return reasons for every product selling here.
“Not very thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Z Fold Paper Towels questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









