Z Fold Paper Towels
MaybeBuyers convert on 18.9% of searches. But demand is soft, at -0.6% this quarter, so Z Fold Paper Towels is a Maybe.
- Flapen Score
- 55 / 100Top 23% of 740 Business, Industry & Science niches · +6 vs the category median of 4955
- Market size
- £118K/yr36K searches / yr
- 90-day growth
- -0.6%search demand this quarter
- Competition
- 65%top-5 click share · 11 brands · 34 sellers
Flapen Score
Z Fold Paper Towels against its category
The dotted line is the Business, Industry & Science average. Past it, Z Fold Paper Towels is stronger. Inside it, weaker.
Market
The Z Fold Paper Towels market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Z Fold Paper Towels 36K times last year and spent an estimated £118K. The top 5 brands take 76% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
18.9% of searches ended in a purchase last week.
Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.
- Searches, last 12 months
- 36K
- Growth, 90 days vs prior 90
- -0.6%
- Conversion, latest week
- 18.9%
- Market size, estimated
- £118Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- z fold paper towels26K searches a year
02 · Price
A sale here is worth £17.34.
Listings sell for £17.34 on average, from £8.82 to £24.53. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £17.34 that is £4K to £9K a year per listing.
- Average price
- £17.34inside the $15 to $100 sweet spot
- Price range
- £8.82–£24.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #49 within Janitorial & Sanitation Supplies. It carries 423 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 50%
- Out of stock, average day
- 2.2%
- Average rank
- #49in Janitorial & Sanitation Supplies
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 423per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Z Fold Paper Towels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
3000 x Z Fold WHITE Paper Hand Towels (23.5cm x 24cm) 2 Ply
- Price
- £13.88
- Rating
- 4.3/5
- Reviews
- 903
- Age
- 13y ago
AmazonCommercial Multifold (Z-Fold) Paper Hand Towels 2-ply Cellulose 4000 Sheets (20 packs of 200) Sheet Size: 24 x 20.3 cm H2 Dispenser Compatible
- Price
- £24.53
- Rating
- 4.5/5
- Reviews
- 1,424
- Age
- 6y ago
Selpak Professional Z Fold Paper Towels 2ply Paper Hand Towels Disposable 12x200 (Total 2400) Absorbent White Paper Towel Ideal for Individuals/Businesses Paper Hand Towels for Dispenser
- Price
- £18.25
- Rating
- 4.6/5
- Reviews
- 175
- Age
- 1y ago
Z fold Paper Towels White Interfold Embossed Paper Hand Towel 2ply C Fold Multi Fold Tissue (3200 White)
- Price
- £20.03
- Rating
- 4.6/5
- Reviews
- 313
- Age
- 3y ago
Promod Premium White Z Fold Hand Towels 2-Ply Virgin Paper Hand Towels Disposable Bulk 3000 Sheets (12 Packs x 250) High Absorbency & Strength Ideal for Businesses Offices & Healthcare
- Price
- £16.17
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 3mo ago
Trending
90-day click momentum
3000 x Premium Interfold Z-Fold Paper Hand Towels White | 2 Ply | 100% Pure Cellulose | Soft and Extremely Absorbent | Multifold Embossed | Case of 3000 | Pasha81 Ltd
- Price
- £14.08
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 3y ago
Promod Premium White Z Fold Hand Towels 2-Ply Virgin Paper Hand Towels Disposable Bulk 3000 Sheets (12 Packs x 250) High Absorbency & Strength Ideal for Businesses Offices & Healthcare
- Price
- £16.17
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 3mo ago
3000 x ZFold Paper Hand Towels White 2Ply Paper Towels 23cm x 23cm High Absorbency Soft Hygienic Disposable Paper Towel for Washrooms Kitchens and Commercial and Home Use
- Price
- £14.57
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 13y ago
Select Z Fold 2 Ply Paper Hand Towels - 14 Packs of 214 (3000 Sheets - 22x24 cm) Thick Quick Dry Quality Multifold Tissue Paper - Perfect Disposable Hand Towels for Kitchen Bathroom Restaurant
- Price
- £20.57
- Rating
- 4.3/5
- Reviews
- 154
- Age
- 2y ago
Scott Essential Hand Towels Narrow-Fold 2-Ply White Paper Towels Soft Absorbent FSC Certified Compatible with Multifold Dispensers 12 Clips x 220 Sheets (2 640 Sheets Total) Model Nr. 6603
- Price
- £21.50
- Rating
- 4.1/5
- Reviews
- 1,021
- Age
- 2y ago
Newest
by launch datePromod Premium White Z Fold Hand Towels 2-Ply Virgin Paper Hand Towels Disposable Bulk 3000 Sheets (12 Packs x 250) High Absorbency & Strength Ideal for Businesses Offices & Healthcare
- Price
- £16.17
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 3mo ago
KMAKII Z Fold Strong White Soft 1 ply Paper Hand Towel 22.5×22cm (400 Total)
- Price
- £9.87
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 1y ago
Selpak Professional Z Fold Paper Towels 2ply Paper Hand Towels Disposable 12x200 (Total 2400) Absorbent White Paper Towel Ideal for Individuals/Businesses Paper Hand Towels for Dispenser
- Price
- £18.25
- Rating
- 4.6/5
- Reviews
- 175
- Age
- 1y ago
Scott Essential Hand Towels Narrow-Fold 2-Ply White Paper Towels Soft Absorbent FSC Certified Compatible with Multifold Dispensers 12 Clips x 220 Sheets (2 640 Sheets Total) Model Nr. 6603
- Price
- £21.50
- Rating
- 4.1/5
- Reviews
- 1,021
- Age
- 2y ago
Interfold Z-Fold Paper Hand Towels - White 2-Ply Absorbent & Strong Multi-fold Paper Towels - 10 Sleeves of 150 Sheets - Care by Mail Healthcare - Total of 1500
- Price
- £14.98
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
34
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
17%
- Paper Hand Towels23%
- AmazonCommercial23%
- Selpak11%
- carebymail10%
- A4069%
- Scott7%
- Open — no brand owns it (5 brands, 17%)
Demand
Z Fold Paper Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Z Fold Paper Towels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- z fold paper towels26K/yr
- z fold hand towels4K/yr
- paper hand towels z fold3K/yr
- paper towels z fold3K/yr
Reviews and returns
What reviews say buyers love and hate about Z Fold Paper Towels
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very thick
it's almost as thin as tracing paper
The paper is so thin
the sheets are quite narrow
These are small
Incorrect size
I actually find the price quite high for what you get
not really value for money
Way overpriced
it did feel like they were not as absorbent as my regular basic brand
It doesnt absorb water well
Very thin and small with poor absorption so have to use about 3-4 to dry your hands
Probably buy better quality towels in the future
Poor quality
Incredibly poor quality
Love
good quality bulk paper towels
Excellent quality
Good quality handtowels
Good value for money
Best price
Value for money
They are very absorbent
stronger, and more absorbent than regular tissues
I found these sheets to be quite absorbent
soft and absorbent
Strong and soft
soft to touch
Fits dispenser perfect
I found d they fit our dispenser perfectly well
The Z-fold design allows for easy dispensing
Return
0.1% Return rate 54% Fixable by listing
the sheets are quite narrow
These are small
Incorrect size
a little longer so dont quite fit the dispenser we have
I don't have a dispenser
The actual size of the towels is 22x20 so too small for regular towel dispensers
Probably buy better quality towels in the future
Poor quality
Incredibly poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Z Fold Paper Towels questions
Answered from the same tracked data.