Is wooden discs profitable to sell on Amazon United Kingdom?

The niche generates £29K/yr across 37 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (48/100).

How competitive is the wooden discs niche?

34 brands and 39 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in wooden discs?

Top complaints mined from reviews: Size-Overall. The return rate is 0.9%.

When does demand for wooden discs peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the wooden discs niche?

Listings span £3.96–£13.34; the average listing price is £7.91 (sweet spot $15–$100). The average incumbent carries 474 reviews — the moat a new listing must climb.

wooden discs

Skip it

Prices mostly outside the sweet spot ($3.96–$13.34) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Great44%

top-5 brand share — no brand owns this niche

Review moat

Great474.24

avg incumbent reviews — the moat a new listing must climb

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.3%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.91

avg listing price — sweet spot $15–$100

Market size

Bad£29K

£29K/yr · 82K searches

Price range

Bad£3.96–£13.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, wooden discs is a £29K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

wooden discs market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £32K–£40K; units × avg price
Conversion rate: 4.4%
Avg BSR: #331
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 29.1%
Avg brand age: 32 months
Avg seller age: 253 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

34 rising

Sellers

Top-5 brand share

44%

Top 20: 86%

Top-5 click share

44%

Top 20: 83%

Open market

50%

jeufun18%
Livawnd8%
Yangbaga6%
Kurtzy6%
HavaCue ㅤ6%
DKBT6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top wooden discs search terms

wooden discs21K/yr +16.6%2.1% conv.
wooden circles13K/yr +5.5%1.5% conv.
wooden discs for crafts16K/yr -22.5%1.8% conv.
wooden circles for craft12K/yr -12.6%2.4% conv.
wood circles4K/yr +45.6%1.6% conv.
wood discs4K/yr -9.1%1.1% conv.
wooden circle3K/yr +10.1%0.1% conv.
wooden discs with holes4K/yr +18.2%3.9% conv.
wood circles for crafts4K/yr -43.5%1.9% conv.

All search terms

Top wooden discs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

20 Pcs Unfinished Wood Discs - Plain Round Predrilled Circles for Crafts Painting & Home Decoration - DIY Coasters

jeufun£4.744.4★48 rev

100 Pcs Unfinished Round Wood Log Wooden Slices Discs Pieces 32mm Circle Shapes for Wedding Décor DIY Art Craft Ornaments Scrapbook Plaques.Wooden Rounds

Livawnd£5.345.0★2 rev

Yangbaga 5 PCS Natural Wood Slices 15CM Unfinished Predrilled Log Discs Wooden Circles 20 mm Thickness for DIY Crafts Wooden Discs Wedding Centrepieces Christmas Decoration for Crafts Painting

Yangbaga£10.084.6★2,339 rev

HavaCue 12Pcs 15CM Wooden Circles for Craft 2.5mm Natural Round Wooden Discs for Crafts mit Jute Rope Colour Pen Unfinished Wood Slices for Crafts Pyrography Painting Home Decoration

HavaCue ㅤ£5.234.8★13 rev

Natural Wood Slices for Crafts 24Pcs Round Wooden Discs with Holes Hanging Rope 5-6cm Unfinished Log Slices Predrilled Wooden Circles for Arts Crafts DIY Hobby Wedding Christmas Ornaments Decoration

DKBT£6.254.4★78 rev

Newest

by launch date

50 Pcs Round Wooden Circles for Crafts Round Wooden Discs with Holes 1.57 Rounds Woodens Circle with Holes Rounds Woodens Discs for Craft with Twine for Party DIY Craft Christmas Ornaments Hanging

Xthrotsenk£5.183 rev

3mo ago

Natural Wood Slices 30Pcs Log Slices Wooden Circles 7-8cm Unfinished Log Wooden Circles Thick 0.5 cm with with 5m Jute Rope for Arts Christmas or Wedding Ornaments and DIY Crafts

SMYJDMM£6.310 rev

4mo ago

20Pcs 6-9cm Wood Slices for Crafts Log Slices Unfinished Wooden Discs Coaster Pieces Round Wooden Discs No Hole Wood Circles for Arts DIY Crafts Christmas Wedding

lovehai£5.8411 rev

6mo ago

40 PCS Natural Wood Slices Unfinished Predrilled Wooden Discs Circles Wooden Circles with Hole and Jute Twine 5-6cm/7-8cm Log Slices Wood Craft Kit for Christmas Wedding Arts DIY Projects Ornaments

XMDROU£7.040 rev

6mo ago

100 Pcs Unfinished Round Wood Log Wooden Slices Discs Pieces 32mm Circle Shapes for Wedding Décor DIY Art Craft Ornaments Scrapbook Plaques.Wooden Rounds

Livawnd£5.342 rev

9mo ago

What buyers say about wooden discs

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Great value”

Quality-Overall19%

“Good quality, consistent size, will buy again”

Size-Overall12%

“consistent size”

Wood Quality12%

“Good quality wooden discs”

Advertised Vs Actual Product7%

“Arrived as described”

Writing Experience4%

“Felt pen wrote in beautifully”

Cutting/Trimming3%

“Very nice rough cut coasters”

Thickness3%

“thick, nicely finished good value”

Eco Friendliness3%

“Eco friendly”

Ease Of Use3%

“easy to work with”

What buyers complain about

Size-Overall83%

“Small”

Top return reasons

Size-Overall81%

Defective Material/Parts5%

Quality-Overall4%

Shape/Style2%

Compatibility-Overall1%

Wood Quality1%

Home Usability1%

Advertised Vs Actual Product1%

Thickness1%

Functionality-Overall1%

Common questions

Is wooden discs profitable to sell on Amazon United Kingdom?: The niche generates £29K/yr across 37 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (48/100).
How competitive is the wooden discs niche?: 34 brands and 39 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in wooden discs?: Top complaints mined from reviews: Size-Overall. The return rate is 0.9%.
When does demand for wooden discs peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the wooden discs niche?: Listings span £3.96–£13.34; the average listing price is £7.91 (sweet spot $15–$100). The average incumbent carries 474 reviews — the moat a new listing must climb.