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Wood Floor Mop

Fail

The top 5 brands take 100% of clicks, so Wood Floor Mop is a Fail.

Flapen Score
43
43 / 100
Ranks 551 of 740 Business, Industry & Science niches · −6 vs the category median of 49
Market size
£93K/yr52K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
78%top-5 click share · 5 brands · 19 sellers

Flapen Score

Wood Floor Mop against its category

The dotted line is the Business, Industry & Science average. Past it, Wood Floor Mop is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Floor Mop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wood Floor Mop 52K times last year and spent an estimated £93K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
7.5%
Market size, estimated
£93Ka year
Peak month
October1.6× the quietest month
Top search term
bona mop22K searches a year

02 · Price

A sale here is worth £23.73.

Listings sell for £23.73 on average, from £12.47 to £37.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £23.73 that is £6K to £12K a year per listing.

Average price
£23.73inside the $15 to $100 sweet spot
Price range
£12.47–£37.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Janitorial & Sanitation Supplies. It carries 2,815 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#41in Janitorial & Sanitation Supplies
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,815per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Wood Floor Mop products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£37K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

19

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

0%

  • Bona80%
  • MEXERRIS7%
  • MANGOTIME6%
  • TRAV-ROUND5%
  • Karndean2%

Demand

Wood Floor Mop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Wood Floor Mop search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bona mop22K/yr
  • wood floor mop14K/yr
  • bona spray mop11K/yr
  • karndean floor mop3K/yr
  • bona floor mop3K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Floor Mop

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
24%of negative reviews mention “Durability”
0.5%of orders come back
“Broke easily”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wood Floor Mop questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data