Skip to content

Wire

Maybe

Returns run at only 0.3% of orders. But products sell for $6.12 on average, outside the sweet spot, so Wire is a Maybe.

Flapen Score
55
55 / 100
Top 23% of 740 Business, Industry & Science niches · +6 vs the category median of 49
Market size
£128K/yr140K searches / yr
90-day growth
+94.8%search demand this quarter
Competition
62%top-5 click share · 11 brands · 29 sellers

Flapen Score

Wire against its category

The dotted line is the Business, Industry & Science average. Past it, Wire is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wire market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wire 140K times last year and spent an estimated £128K. The top 5 brands take 84% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

15.0% of searches ended in a purchase last week.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +94.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
+94.8%
Conversion, latest week
15.0%
Market size, estimated
£128Ka year
Peak month
May3.7× the quietest month
Top search term
garden wire89K searches a year

02 · Price

A sale here is worth £6.12.

Listings sell for £6.12 on average, from £2.51 to £19.01. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £6.12 that is £5K to £6K a year per listing.

Average price
£6.12under the $15 to $100 sweet spot
Price range
£2.51–£19.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #2,202 within Material Handling Products. It carries 1,664 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
95%
Out of stock, average day
3.9%
Average rank
#2,202in Material Handling Products
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,664per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

29

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

9%

  • Merriway34%
  • KINGLAKE20%
  • SOL12%
  • Shintop10%
  • Bosmere7%
  • Armo Gardening7%
  • Open — no brand owns it (5 brands, 9%)

Demand

Wire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.7×

Search terms

Top Wire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garden wire89K/yr
  • garden wire heavy duty12K/yr
  • green garden wire12K/yr
  • plant wire8K/yr
  • gardening wire9K/yr
  • plastic coated garden wire3K/yr
  • plastic coated wire5K/yr
  • garden wire 2mm2K/yr

Reviews and returns

What reviews say buyers love and hate about Wire

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%+1.02

Consequently very floppy

Garbage

Poor quality

Rusts/Corrodes16%−0.14

Very quick to rust

Rusting wire

Its already completely rusted after 2 months

Thickness12%−0.08

wire thicker than advertised

Too thin

only a very THIN 1mm or lower to 0.8mm

Value For Money6%+0.59

over priced

Have used this for years and like it, however I've just come to order some more and the price increase is over 50% so I shall be looking elsewhere>

Jamming/Clogging4%−0.01

when you get halfway through the spool it can jam

Love

Quality-Overall28%+1.02

well made

Excellent quality

Excellent quality and easy to install

Ease Of Use14%+1.03

Easy to Use

I always use this so handy in garden

Easy to work by hand

Value For Money13%+0.59

Decent value

Good value

Excellent value

Advertised Vs Actual Product10%+0.58

Just what I needed

Does the job

Exactly as described/shown

Plant Growth7%+0.28

Perfect - one for the garden

Great for garden

Best for plants

Return

0.3% Return rate 19% Fixable by listing

Thin26%▆▄█▄▅▅
Thickness10%▁▁▃▅▄█

wire thicker than advertised

Too thin

only a very THIN 1mm or lower to 0.8mm

Weight Heavy9%▁█▅▇▃▃
Size-Overall9%▁█▂▃▃▂
Strength6%▁▁▁▄▅█

FAQ

Common Wire questions

Answered from the same tracked data.