Wire
MaybeReturns run at only 0.3% of orders. But products sell for $6.12 on average, outside the sweet spot, so Wire is a Maybe.
- Flapen Score
- 55 / 100Top 23% of 740 Business, Industry & Science niches · +6 vs the category median of 4955
- Market size
- £128K/yr140K searches / yr
- 90-day growth
- +94.8%search demand this quarter
- Competition
- 62%top-5 click share · 11 brands · 29 sellers
Flapen Score
Wire against its category
The dotted line is the Business, Industry & Science average. Past it, Wire is stronger. Inside it, weaker.
Market
The Wire market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wire 140K times last year and spent an estimated £128K. The top 5 brands take 84% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
15.0% of searches ended in a purchase last week.
Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +94.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.
- Searches, last 12 months
- 140K
- Growth, 90 days vs prior 90
- +94.8%
- Conversion, latest week
- 15.0%
- Market size, estimated
- £128Ka year
- Peak month
- May3.7× the quietest month
- Top search term
- garden wire89K searches a year
02 · Price
A sale here is worth £6.12.
Listings sell for £6.12 on average, from £2.51 to £19.01. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £6.12 that is £5K to £6K a year per listing.
- Average price
- £6.12under the $15 to $100 sweet spot
- Price range
- £2.51–£19.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #2,202 within Material Handling Products. It carries 1,664 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 95%
- Out of stock, average day
- 3.9%
- Average rank
- #2,202in Material Handling Products
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,664per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Wire products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
KINGLAKE 50m Garden Wire Ties Green Plant Ties Gardening Wire with Cutter Soft Twist Ties Plant Support Ties for Climbing Plants
- Price
- £3.36
- Rating
- 4.4/5
- Reviews
- 1,782
- Age
- 3y ago

SOL 100m Garden Wire - 2 x 50m Garden Wire with Dispenser & Cutter Heavy Duty Plant Ties for Climbing Plants Shrubs Trees & House Plants Built-In Cutter for Quick & Easy Use for Supporting Vines
- Price
- £4.76
- Rating
- 4.3/5
- Reviews
- 427
- Age
- 5y ago

Merriway BH00134 Plastic Coated Garden Wire 1.2 mm x 0.75 (30 meters) - Green
- Price
- £3.11
- Rating
- 4.5/5
- Reviews
- 326
- Age
- 14y ago

Merriway BH05777 2.0 mm x 20 Metre Green Plastic Coated Garden Wire
- Price
- £3.89
- Rating
- 4.6/5
- Reviews
- 1,589
- Age
- 9y ago

Merriway BH00326 Galvanised Coated Garden Wire (97.5ft) 14 Gauge 1/16 inch Thickness Grey 1.6 mm x 30 m
- Price
- £4.67
- Rating
- 4.5/5
- Reviews
- 5,677
- Age
- 14y ago
Trending
90-day click momentum
SOL 100m Garden Wire - 2 x 50m Garden Wire with Dispenser & Cutter Heavy Duty Plant Ties for Climbing Plants Shrubs Trees & House Plants Built-In Cutter for Quick & Easy Use for Supporting Vines
- Price
- £4.76
- Rating
- 4.3/5
- Reviews
- 427
- Age
- 5y ago

Merriway BH00324 Galvanised Coated Garden Wire 1mm x 80 Metres (260ft) 18 Gauge 5/128 inch Thickness Grey
- Price
- £4.84
- Rating
- 4.5/5
- Reviews
- 5,677
- Age
- 14y ago

Armo 50M Garden Wire Ties Plant Tie With Soft Twist Heavy Duty Plant Tie For Shrubs Plants
- Price
- £2.51
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 10mo ago

Tildenet 3070490 30m/ 2mm Plastic Coated Garden Wire Coil Green
- Price
- £4.88
- Rating
- 4.6/5
- Reviews
- 983
- Age
- 12y ago

Merriway BH00322 Galvanised Coated Garden Wire 0.7mm x 160 Metres (480ft) 21 Gauge .253 inch Thickness grey
- Price
- £4.68
- Rating
- 4.5/5
- Reviews
- 5,677
- Age
- 14y ago
Newest
by launch date
Armo 50M Garden Wire Ties Plant Tie With Soft Twist Heavy Duty Plant Tie For Shrubs Plants
- Price
- £2.51
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 10mo ago

KINGLAKE 100m Green Garden Wire 1.2mm Plastic Coated Plant Training Twist Wire for Climbing Plants Support Fence Trellis
- Price
- £7.70
- Rating
- 4.4/5
- Reviews
- 203
- Age
- 1y ago

Woodside Green Plastic Coated Steel Garden Wire 2mm x 120m Flexible Twist Tie for Garden Home & Craft Projects Rust-Resistant Easy-to-Cut
- Price
- £8.29
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 1y ago

Ruesious 35M 69pcs Garden Wire for Climbing Plants - Durable Stainless Steel Cable Wire Kit Fence Kit with Turnbuckle Tensioner for Hanging String Lights Vine Eyes for Climbing Plants
- Price
- £19.01
- Rating
- 4.6/5
- Reviews
- 3,544
- Age
- 1y ago

KINGLAKE 50m Garden Wire Ties Green Plant Ties Gardening Wire with Cutter Soft Twist Ties Plant Support Ties for Climbing Plants
- Price
- £3.36
- Rating
- 4.4/5
- Reviews
- 1,782
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
29
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
9%
- Merriway34%
- KINGLAKE20%
- SOL12%
- Shintop10%
- Bosmere7%
- Armo Gardening7%
- Open — no brand owns it (5 brands, 9%)
Demand
Wire search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 3.7×
Search terms
Top Wire search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- garden wire89K/yr
- garden wire heavy duty12K/yr
- green garden wire12K/yr
- plant wire8K/yr
- gardening wire9K/yr
- plastic coated garden wire3K/yr
- plastic coated wire5K/yr
- garden wire 2mm2K/yr
Reviews and returns
What reviews say buyers love and hate about Wire
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Consequently very floppy
Garbage
Poor quality
Very quick to rust
Rusting wire
Its already completely rusted after 2 months
wire thicker than advertised
Too thin
only a very THIN 1mm or lower to 0.8mm
over priced
Have used this for years and like it, however I've just come to order some more and the price increase is over 50% so I shall be looking elsewhere>
when you get halfway through the spool it can jam
Love
well made
Excellent quality
Excellent quality and easy to install
Easy to Use
I always use this so handy in garden
Easy to work by hand
Decent value
Good value
Excellent value
Just what I needed
Does the job
Exactly as described/shown
Perfect - one for the garden
Great for garden
Best for plants
Return
0.3% Return rate 19% Fixable by listing
wire thicker than advertised
Too thin
only a very THIN 1mm or lower to 0.8mm
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wire questions
Answered from the same tracked data.









