Wire
Wire shows low returns (0.3%), but pricing outside the sweet spot ($6.12 avg) keeps it on the watch list.
Flapen Score
Is Wire profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wire is a £128K/yr Amazon United Kingdom market (140K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 55/100.
Wire: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +94.8% over the last 90 days and 15.0% of searches end in a purchase.
£128K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 19 products
Top Wire products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
KINGLAKE 50m Garden Wire Ties Green Plant Ties Gardening Wire with Cutter Soft Twist Ties Plant Support Ties for Climbing Plants
- Price
- £3.36
- Rating
- 4.4/5
- Reviews
- 1,782
- Age
- 3y ago
SOL 100m Garden Wire - 2 x 50m Garden Wire with Dispenser & Cutter Heavy Duty Plant Ties for Climbing Plants Shrubs Trees & House Plants Built-In Cutter for Quick & Easy Use for Supporting Vines
- Price
- £4.76
- Rating
- 4.3/5
- Reviews
- 427
- Age
- 5y ago
Merriway BH00134 Plastic Coated Garden Wire 1.2 mm x 0.75 (30 meters) - Green
- Price
- £3.11
- Rating
- 4.5/5
- Reviews
- 326
- Age
- 14y ago
Merriway BH05777 2.0 mm x 20 Metre Green Plastic Coated Garden Wire
- Price
- £3.89
- Rating
- 4.6/5
- Reviews
- 1,589
- Age
- 9y ago
Merriway BH00326 Galvanised Coated Garden Wire (97.5ft) 14 Gauge 1/16 inch Thickness Grey 1.6 mm x 30 m
- Price
- £4.67
- Rating
- 4.5/5
- Reviews
- 5,677
- Age
- 14y ago
Trending
90-day click momentumSOL 100m Garden Wire - 2 x 50m Garden Wire with Dispenser & Cutter Heavy Duty Plant Ties for Climbing Plants Shrubs Trees & House Plants Built-In Cutter for Quick & Easy Use for Supporting Vines
- Price
- £4.76
- Rating
- 4.3/5
- Reviews
- 427
- Age
- 5y ago
Merriway BH00324 Galvanised Coated Garden Wire 1mm x 80 Metres (260ft) 18 Gauge 5/128 inch Thickness Grey
- Price
- £4.84
- Rating
- 4.5/5
- Reviews
- 5,677
- Age
- 14y ago
Armo 50M Garden Wire Ties Plant Tie With Soft Twist Heavy Duty Plant Tie For Shrubs Plants
- Price
- £2.51
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 10mo ago
Tildenet 3070490 30m/ 2mm Plastic Coated Garden Wire Coil Green
- Price
- £4.88
- Rating
- 4.6/5
- Reviews
- 983
- Age
- 12y ago
Merriway BH00322 Galvanised Coated Garden Wire 0.7mm x 160 Metres (480ft) 21 Gauge .253 inch Thickness grey
- Price
- £4.68
- Rating
- 4.5/5
- Reviews
- 5,677
- Age
- 14y ago
Newest
by launch dateArmo 50M Garden Wire Ties Plant Tie With Soft Twist Heavy Duty Plant Tie For Shrubs Plants
- Price
- £2.51
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 10mo ago
KINGLAKE 100m Green Garden Wire 1.2mm Plastic Coated Plant Training Twist Wire for Climbing Plants Support Fence Trellis
- Price
- £7.70
- Rating
- 4.4/5
- Reviews
- 203
- Age
- 1y ago
Woodside Green Plastic Coated Steel Garden Wire 2mm x 120m Flexible Twist Tie for Garden Home & Craft Projects Rust-Resistant Easy-to-Cut
- Price
- £8.29
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 1y ago
Ruesious 35M 69pcs Garden Wire for Climbing Plants - Durable Stainless Steel Cable Wire Kit Fence Kit with Turnbuckle Tensioner for Hanging String Lights Vine Eyes for Climbing Plants
- Price
- £19.01
- Rating
- 4.6/5
- Reviews
- 3,544
- Age
- 1y ago
KINGLAKE 50m Garden Wire Ties Green Plant Ties Gardening Wire with Cutter Soft Twist Ties Plant Support Ties for Climbing Plants
- Price
- £3.36
- Rating
- 4.4/5
- Reviews
- 1,782
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
29
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
9%
- Merriway34%
- KINGLAKE20%
- SOL12%
- Shintop10%
- Bosmere7%
- Armo Gardening7%
- Open — no brand owns it (5 brands, 9%)
Wire demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun · busiest ÷ quietest = 3.7×
Top Wire search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- garden wire89K/yr
- garden wire heavy duty12K/yr
- green garden wire12K/yr
- plant wire8K/yr
- gardening wire9K/yr
- plastic coated garden wire3K/yr
- plastic coated wire5K/yr
- garden wire 2mm2K/yr
What reviews say buyers love and hate about Wire
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“well made”
“Easy to Use”
“Decent value”
“Just what I needed”
“Perfect - one for the garden”
What buyers complain about
76% of reviews“Consequently very floppy”
“Very quick to rust”
“wire thicker than advertised”
“over priced”
“when you get halfway through the spool it can jam”
Wire return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wire questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
