White Roll
FailDemand is soft, at -32.5% this quarter, so White Roll is a Fail.
- Flapen Score
- 46 / 100Ranks 447 of 740 Business, Industry & Science niches · −3 vs the category median of 4946
- Market size
- £78K/yr38K searches / yr
- 90-day growth
- -32.5%search demand this quarter
- Competition
- 70%top-5 click share · 13 brands · 50 sellers
Flapen Score
White Roll against its category
The dotted line is the Business, Industry & Science average. Past it, White Roll is stronger. Inside it, weaker.
Market
The White Roll market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Roll 38K times last year and spent an estimated £78K. The top 5 brands take 79% of clicks. Demand peaks in Feb–Mar. Flapen scores it 46 out of 100, a Fail.
01 · Demand
18.9% of searches ended in a purchase last week.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- -32.5%
- Conversion, latest week
- 18.9%
- Market size, estimated
- £78Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- white roll28K searches a year
02 · Price
A sale here is worth £10.71.
Listings sell for £10.71 on average, from £2.30 to £19.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.71 that is £3K to £5K a year per listing.
- Average price
- £10.71under the $15 to $100 sweet spot
- Price range
- £2.30–£19.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #55 within Janitorial & Sanitation Supplies. It carries 2,090 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 20%
- Out of stock, average day
- 10.1%
- Average rank
- #55in Janitorial & Sanitation Supplies
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,090per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top White Roll products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bargain Factory 12 x Premium Quality 2-Ply White Centrefeed Paper Hand Towel Rolls Pack of 12 Tissue Rolls
- Price
- £11.71
- Rating
- 4.2/5
- Reviews
- 303
- Age
- 1y ago

BARGAIN FACTORY White 6 X Paper Rolls - 2 Ply Embossed Centre Feed - Hand Kitchen Towel Tissue Rolls Hygienic Fast Drying Tissue Paper
- Price
- £7.06
- Rating
- 4.2/5
- Reviews
- 303
- Age
- 1y ago

White Paper Rolls 6-2 Ply Embossed Paper Centre Feed Roll Towels White
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 2,675
- Age
- 8y ago

Bargain Factory - Strong Cleaning Centrefeed Rolls for Cleaning & Hygiene - Multipurpose - Ideal for Kitchens Restrooms and Offices - Extra Long Centrefeed Roll - White (Pack of 6)
- Price
- £7.30
- Rating
- 4.2/5
- Reviews
- 465
- Age
- 3y ago

Meown White Roll Pack of 12 Rolls Premium Centrefeed Rolls Durable & Versatile 2-Ply Tissue Ultimate Cleaning Solution for Home & Office
- Price
- £12.61
- Rating
- 4.0/5
- Reviews
- 194
- Age
- 3y ago
Trending
90-day click momentum
REQUISITE NEEDS CENTREFEED Rolls 2 PLY Paper Towels Hand Towel Tissue Premium Quality Wall Mounted Lockable Rolls 100m (Pack of 6 White)
- Price
- £7.55
- Rating
- 3.9/5
- Reviews
- 1,723
- Age
- 3y ago

by Amazon Ultra Absorbent TAD Kitchen Roll 4 Rolls (Pack of 1) 51 Sheets per Roll FSC Certified
- Price
- £2.30
- Rating
- 4.3/5
- Reviews
- 20,860
- Age
- 2y ago

Tork Basic Centrefeed Wiping Paper White M2 Absorbent Paper Towels 6 x 150m 129107
- Price
- £18.72
- Rating
- 4.6/5
- Reviews
- 730
- Age
- 11y ago

BARGAIN FACTORY White 6 X Paper Rolls - 2 Ply Embossed Centre Feed - Hand Kitchen Towel Tissue Rolls Hygienic Fast Drying Tissue Paper
- Price
- £7.06
- Rating
- 4.2/5
- Reviews
- 303
- Age
- 1y ago

Officely Centrefeed White Rolls - 2 Ply Heavy Duty Industrial Towels - 150 Metres (Pack of 6)
- Price
- £16.68
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 1y ago
Newest
by launch date
Officely Centrefeed White Rolls - 2 Ply Heavy Duty Industrial Towels - 150 Metres (Pack of 6)
- Price
- £16.68
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 1y ago

BARGAIN FACTORY White 6 X Paper Rolls - 2 Ply Embossed Centre Feed - Hand Kitchen Towel Tissue Rolls Hygienic Fast Drying Tissue Paper
- Price
- £7.06
- Rating
- 4.2/5
- Reviews
- 303
- Age
- 1y ago

Bargain Factory 12 x Premium Quality 2-Ply White Centrefeed Paper Hand Towel Rolls Pack of 12 Tissue Rolls
- Price
- £11.71
- Rating
- 4.2/5
- Reviews
- 303
- Age
- 1y ago

H-Line White Rolls Kitchen Towels Embossed Pattern Strong & Absorbent Paper Towel Tissue Roll Standard Household for Home Kitchen Office Warehouse (Pack of 6)
- Price
- £8.06
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 2y ago

by Amazon Ultra Absorbent TAD Kitchen Roll 4 Rolls (Pack of 1) 51 Sheets per Roll FSC Certified
- Price
- £2.30
- Rating
- 4.3/5
- Reviews
- 20,860
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
13 flat
Sellers
50
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
17%
- BARGAIN FACTORY50%
- IDEAL 36512%
- Meown9%
- KARAN KING5%
- Aspect4%
- Officely3%
- Open — no brand owns it (7 brands, 17%)
Demand
White Roll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 1.7×
Search terms
Top White Roll search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white roll28K/yr
- centre feed white roll4K/yr
- white rolls 6 pack3K/yr
- white paper rolls for cleaning4K/yr
Reviews and returns
What reviews say buyers love and hate about White Roll
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
of much lower quality
Bad quality
The quality of the kitchen towel is not so good
Not as thick as I thought it would be
Not very thick
yet the thinner feel
dont fit my holder
Too small
The rollers are very small
Not worth money
Waste of money
over priced
Looks nothing like the picture and description
it's not what is advertised
not as described
Love
Good value for money
Excellent value
Good Value
Amazon affordable quality product
Brilliant quality
Good quality sheets
Absorbent enough
Amazon ultra absorbent kitchen towel
Im really happy with this by Amazon Ultra Absorbent TAD Kitchen Roll
it works very well for everyday kitchen cleaning
Great for general cleaning
Ideal for cleaning glass & mirrors
It doesn't fall apart in a hurry which is good
Long lasting, gets the job done
feels soft yet durable
Return
0.1% Return rate 41% Fixable by listing
of much lower quality
Bad quality
The quality of the kitchen towel is not so good
dont fit my holder
Too small
The rollers are very small
Looks nothing like the picture and description
it's not what is advertised
not as described
Awful and stinks
the worse thing about them is THEY ARE SCENTED
there is a bad smell coming from them
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Roll questions
Answered from the same tracked data.









