Is white pla profitable to sell on Amazon United Kingdom?

The niche generates £292K/yr across 32 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the white pla niche?

7 brands and 12 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in white pla?

Top complaints mined from reviews: Print Quality, Quality-Overall, Adhesion/Stickiness. The return rate is 0.4%.

When does demand for white pla peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the white pla niche?

Listings span £7.71–£31.17; the average listing price is £12.73 (sweet spot $15–$100). The average incumbent carries 2,797 reviews — the moat a new listing must climb.

white pla

Worth a look

Shows searches that convert (18.9% search→purchase), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Conversion

Incredible18.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Price range

Good£7.71–£31.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Avg price

Good£12.73

avg listing price — sweet spot $15–$100

Market size

Good£292K

£292K/yr · 121K searches

Review moat

Okay2,797.28

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.6%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, white pla is a £292K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

white pla market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: £255K–£318K; units × avg price
Conversion rate: 18.9%
Avg BSR: #30
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.7%
Avg brand age: 48 months
Avg seller age: 241 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

45%

Top 20: 90%

Open market

SUNLU30%
Deeplee29%
ELEGOO16%
3DHoJor12%
eSUN9%
Kingroon3%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top white pla search terms

white pla43K/yr -9.9%19.0% conv.
white pla filament18K/yr -22.3%16.7% conv.
pla white12K/yr -0.1%14.6% conv.
white filament pla9K/yr -11.8%16.1% conv.
deeplee pla8K/yr -8.8%2.3% conv.
white filament11K/yr -18.1%13.4% conv.
pla filament white6K/yr -23.3%14.1% conv.
sunlu white pla3K/yr -4.7%16.4% conv.
deeplee3K/yr -11.0%1.4% conv.
sunlu pla white3K/yr +8.2%15.2% conv.

All search terms

Top white pla products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SUNLU PLA+ Filament 1.75mm Enhanced Durability and High Strength PLA Plus 3D Printer Filament for 3D FDM Printers 1kg Spool pla+ White

SUNLU£10.934.5★17,454 rev

ELEGOO PLA+ Filament 1.75mm White 1KG PLA Plus Tougher and Stronger 3D Printer Filament Dimensional Accuracy +/- 0.02mm 1kg Cardboard Spool(2.2lbs) Fits for Most FDM 3D Printers

ELEGOO£11.114.6★1,381 rev

DEEPLEE PLA Filament 1.75mm White 1kg Accuracy Tolerance +/- 0.02mm Filaments 3D Printing Materials Easy to use Compatible with FDM 3D Printers

Deeplee£8.524.6★394 rev

eSUN PLA Filament 1.75mm PLA Basic 3D Printer Filament Dimensional Accuracy +/- 0.05mm 1KG Spool (2.2 LBS) Speedy Filament for 3D Printers White

eSUN£9.064.3★9,723 rev

3D Printing Filament Basic PLA Filament 1.75mm 300mm/s 1kg Cardboard Spool Dimensional Accuracy +/- 0.03 mm Fit Most 3D FDM Printer-Cold White

3DHoJor£7.714.2★2,179 rev

Newest

by launch date

SUNLU 4KG PLA+2.0 3D Printer Filament Bundle Upgraded Filament PLA Plus 1.75mm High Speed Printing Tougher and Stronger 1KG per Spool 4 Packs White

SUNLU£29.62965 rev

11mo ago

SUNLU PLA Plus 3D Printer Filament 1.75mm PLA+ 3D Filament for FDM 3D Printer & 3D Pens Neatly Wound Filament Strong and Toughness Dimensional Accuracy +/- 0.02 mm 1KG Spool(2.2 LBS) (White)

SUNLU£11.003,194 rev

1y ago

SUNLU PLA+ Filament 1.75mm Enhanced Durability and High Strength PLA Plus 3D Printer Filament for 3D FDM Printers 1kg Spool pla+ White

SUNLU£10.9317,454 rev

1y ago

DEEPLEE PLA Plus 2.0 Filament White 1KG 3D Printer Filaments Upgraded PLA+ 1.75mm Fits for Most FDM 3D Printers

Deeplee£8.13188 rev

1y ago

DEEPLEE PLA Basic 1.75mm 3D Printer Filament White 1kg

Deeplee£8.15167 rev

1y ago

What buyers say about white pla

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Excellent product”

Print Quality18%

“easy to print with”

Value For Money17%

“Good value”

Material Quality6%

“Excellent material”

Compatibility-Overall5%

“Works great in my Bambu P2S”

Color4%

“Nice colour”

Strength3%

“stronger so I decided to give it a go”

Efficiency2%

“Works well”

Adhesion/Stickiness2%

“adhesion was good for the bed and worked incredibly smoothly out the box”

3D Effect2%

What buyers complain about

Print Quality15%

“didnt print well”

Quality-Overall11%

“Absolute rubbish”

Adhesion/Stickiness10%

“doesnt stick to the bed”

Rope/Wire Tangling8%

“Full of tangles”

Color8%

“Colour issues”

Jamming/Clogging7%

“The filament gets tangled while printing”

Ease Of Use4%

“Worst filliment I've ever had the misfortune to use”

Functionality-Overall3%

“Terrible filament, kept blocking up”

Printing Speed2%

“after wasting hours trying to get a decent print”

Durability2%

“Compare the yellow filament 1 year old open not dried ever”

Top return reasons

Print Quality17%

Functionality-Overall12%

Quality-Overall11%

Color10%

Compatibility-Overall8%

Jamming/Clogging7%

Adhesion/Stickiness6%

Size-Overall6%

Rope/Wire Tangling5%

Material Quality4%

Common questions

Is white pla profitable to sell on Amazon United Kingdom?: The niche generates £292K/yr across 32 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the white pla niche?: 7 brands and 12 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in white pla?: Top complaints mined from reviews: Print Quality, Quality-Overall, Adhesion/Stickiness. The return rate is 0.4%.
When does demand for white pla peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the white pla niche?: Listings span £7.71–£31.17; the average listing price is £12.73 (sweet spot $15–$100). The average incumbent carries 2,797 reviews — the moat a new listing must climb.

white pla

white pla market data

Competition & brand share

Demand & seasonality

Top white pla search terms

Top white pla products on Amazon

Top sellers

Newest

Trending

What buyers say about white pla

What buyers love

What buyers complain about

Top return reasons

Common questions

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