White Cake Board
FailThe top 5 brands take 100% of clicks, so White Cake Board is a Fail.
- Flapen Score
- 36 / 100Ranks 689 of 740 Business, Industry & Science niches · −13 vs the category median of 4936
- Market size
- £44K/yr51K searches / yr
- 90-day growth
- +0.9%search demand this quarter
- Competition
- 76%top-5 click share · 5 brands · 16 sellers
Flapen Score
White Cake Board against its category
The dotted line is the Business, Industry & Science average. Past it, White Cake Board is stronger. Inside it, weaker.
Market
The White Cake Board market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Cake Board 51K times last year and spent an estimated £44K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
12.0% of searches ended in a purchase last week.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- +0.9%
- Conversion, latest week
- 12.0%
- Market size, estimated
- £44Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- white cake board22K searches a year
02 · Price
A sale here is worth £7.15.
Listings sell for £7.15 on average, from £1.69 to £12.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.15 that is £2K to £4K a year per listing.
- Average price
- £7.15under the $15 to $100 sweet spot
- Price range
- £1.69–£12.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #31 within Food Service Equipment & Supplies. It carries 339 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #31in Food Service Equipment & Supplies
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 339per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top White Cake Board products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Culpitt White 10 Masonite Cake Board Extra Strong Round 5mm Thick | Gloss White | 254mm | 10 Inch Round
- Price
- £1.69
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 2y ago
Culpitt Select 10 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
- Price
- £5.64
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 1y ago
Culpitt 10 White Masonite Cake Board Strong Round Cake Board Cake Drum 4mm Thick 254mm 10 Inch - Pack of 5
- Price
- £8.40
- Rating
- 4.5/5
- Reviews
- 874
- Age
- 8y ago
Culpitt Tall Cake Box & White Cake Board Set | 10
- Price
- £5.41
- Rating
- 4.7/5
- Reviews
- 715
- Age
- 2y ago
SAMZ Packaging 10 White Glossy Masonite Cake Board Strong Round Cake Board Cake Drum 4mm Thick (Pack of 5)
- Price
- £8.24
- Rating
- 4.4/5
- Reviews
- 129
- Age
- 1y ago
Trending
90-day click momentum
FALGUN 10 inch Round White Gloss Cake Drum Boards Thick 12mm Heavy Duty Cake Boards for Wedding Bakers Birthday & Celebration Cakes Strong Cake Base - White Gloss (Pack of 5)
- Price
- £6.18
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago
Culpitt Select 8 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
- Price
- £4.95
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 5mo ago
SAMZ Packaging 10 White Glossy Masonite Cake Board Strong Round Cake Board Cake Drum 4mm Thick (Pack of 5)
- Price
- £8.24
- Rating
- 4.4/5
- Reviews
- 129
- Age
- 1y ago
Culpitt Select 12 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
- Price
- £8.21
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 5mo ago
Culpitt White 10 Masonite Cake Board Extra Strong Round 5mm Thick | Gloss White | 254mm | 10 Inch Round
- Price
- £1.69
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 2y ago
Newest
by launch dateCulpitt Select 12 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
- Price
- £8.21
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 5mo ago
Culpitt Select 8 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
- Price
- £4.95
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 5mo ago
Culpitt Select 10 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
- Price
- £5.64
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 1y ago
FALGUN 10 inch Round White Gloss Cake Drum Boards Thick 12mm Heavy Duty Cake Boards for Wedding Bakers Birthday & Celebration Cakes Strong Cake Base - White Gloss (Pack of 5)
- Price
- £6.18
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago
SAMZ Packaging 10 White Glossy Masonite Cake Board Strong Round Cake Board Cake Drum 4mm Thick (Pack of 5)
- Price
- £8.24
- Rating
- 4.4/5
- Reviews
- 129
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Culpitt85%
- SAMZ Packaging8%
- FALGUN3%
- The Baked Studio2%
- Cake N Bake2%
Demand
White Cake Board search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top White Cake Board search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white cake board22K/yr
- white cake board 10 inch11K/yr
- 10 inch white cake board5K/yr
- white cake boards4K/yr
- 10 white cake board3K/yr
- white cake drum3K/yr
- cake board white3K/yr
Reviews and returns
What reviews say buyers love and hate about White Cake Board
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
cheap quality the board starts to peel
Poor Quality
Poor quality
Box stinks
made my kitchen smell too
The smell was very strong
Not sturdy
Not so strong
Not strong at all
Wouldnt recommend as I had to change cake board once finished first layer so didnt last long
It's too light
Too light
Love
Very good quality - quick delivery
Good quality
Great value set of good quality
Value for Money
Excellent value
The price is very good too
Fit, works well and easy to use
Good size good quality nice and thick
The size is great because smaller cakes can fit on it
Good thickness boards
Good thick board
great thickness
Very nice and sturdy
Lid was sturdy
The boards are sturdy enough
Return
0.5% Return rate 58% Fixable by listing
cheap quality the board starts to peel
Poor Quality
Poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Chicken Toys
£45K/yr+30.1%
Optics for Home Bar
£197K/yr+50.8%
Ramp
£327K/yr+18.2%
Artificial Grass Hoover
£373K/yr+133.1%
Picket Fence
£107K/yr+33.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Cake Board questions
Answered from the same tracked data.