white cake board
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Review moat
Great339.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Avg price
Bad£7.15avg listing price — sweet spot $15–$100
Market size
Bad£44K£44K/yr · 51K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.69–£12.25cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, white cake board is a £44K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
white cake board market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £43K–£57K
- units × avg price
- Conversion rate
- 12.0%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 2.9%
- Avg brand age
- 21 months
- Avg seller age
- 214 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Culpitt85%
- SAMZ Packaging8%
- FALGUN3%
- The Baked Studio2%
- Cake N Bake2%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +0.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top white cake board search terms
- white cake board22K/yr
- white cake board 10 inch11K/yr
- 10 inch white cake board5K/yr
- white cake boards4K/yr
- 10 white cake board3K/yr
- white cake drum3K/yr
- cake board white3K/yr
Top white cake board products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Culpitt White 10 Masonite Cake Board Extra Strong Round 5mm Thick | Gloss White | 254mm | 10 Inch Round
Culpitt£1.694.5★143 rev
Culpitt Select 10 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
Culpitt£5.644.6★108 rev
Culpitt 10 White Masonite Cake Board Strong Round Cake Board Cake Drum 4mm Thick 254mm 10 Inch - Pack of 5
Culpitt£8.404.5★874 rev
Culpitt Tall Cake Box & White Cake Board Set | 10
Culpitt£5.414.7★715 rev
SAMZ Packaging 10 White Glossy Masonite Cake Board Strong Round Cake Board Cake Drum 4mm Thick (Pack of 5)
SAMZ Packaging£8.244.4★129 rev
Newest
by launch date
Culpitt Select 12 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
Culpitt£8.21108 rev
Culpitt Select 8 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
Culpitt£4.95108 rev
Culpitt Select 10 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
Culpitt£5.64108 rev
FALGUN 10 inch Round White Gloss Cake Drum Boards Thick 12mm Heavy Duty Cake Boards for Wedding Bakers Birthday & Celebration Cakes Strong Cake Base - White Gloss (Pack of 5)
FALGUN£6.187 rev
SAMZ Packaging 10 White Glossy Masonite Cake Board Strong Round Cake Board Cake Drum 4mm Thick (Pack of 5)
SAMZ Packaging£8.24129 rev
Trending
90-day click momentumFALGUN 10 inch Round White Gloss Cake Drum Boards Thick 12mm Heavy Duty Cake Boards for Wedding Bakers Birthday & Celebration Cakes Strong Cake Base - White Gloss (Pack of 5)
FALGUN£6.185.0★
Culpitt Select 8 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
Culpitt£4.954.6★
SAMZ Packaging 10 White Glossy Masonite Cake Board Strong Round Cake Board Cake Drum 4mm Thick (Pack of 5)
SAMZ Packaging£8.244.4★
Culpitt Select 12 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
Culpitt£8.214.6★
Culpitt White 10 Masonite Cake Board Extra Strong Round 5mm Thick | Gloss White | 254mm | 10 Inch Round
Culpitt£1.694.5★
What buyers say about white cake board
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality - quick delivery”
“Value for Money”
“Fit, works well and easy to use”
“Good thickness boards”
“Very nice and sturdy”
“The cake boards look clean”
“Lovely plain white boards”
“Easy to use”
“They are light weight”
“It served just what i wanted”
What buyers complain about
“cheap quality the board starts to peel”
“Box stinks”
“Not sturdy”
“Wouldnt recommend as I had to change cake board once finished first layer so didnt last long”
“It's too light”
“Waste of money”
“It is very slippery”
“clean enough to present to clients can be a challenge”
Top return reasons
Common questions
- Is white cake board profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the white cake board niche?
- 5 brands and 16 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in white cake board?
- Top complaints mined from reviews: Quality-Overall, Smell, Strength. The return rate is 0.5%.
- When does demand for white cake board peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the white cake board niche?
- Listings span £1.69–£12.25; the average listing price is £7.15 (sweet spot $15–$100). The average incumbent carries 339 reviews — the moat a new listing must climb.