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Wheelie Bin

Maybe

Returns run at only 0.0% of orders. But buyers convert on only 2.5% of searches, so Wheelie Bin is a Maybe.

Flapen Score
53
53 / 100
Top 31% of 740 Business, Industry & Science niches · +4 vs the category median of 49
Market size
£224K/yr207K searches / yr
90-day growth
+12.5%search demand this quarter
Competition
63%top-5 click share · 10 brands · 12 sellers

Flapen Score

Wheelie Bin against its category

The dotted line is the Business, Industry & Science average. Past it, Wheelie Bin is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wheelie Bin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wheelie Bin 207K times last year and spent an estimated £224K. The top 5 brands take 82% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £224K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
+12.5%
Conversion, latest week
2.5%
Market size, estimated
£224Ka year
Peak month
July1.4× the quietest month
Top search term
wheelie bin126K searches a year

02 · Price

A sale here is worth £42.92.

Listings sell for £42.92 on average, from £15.54 to £81.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £42.92 that is £11K to £21K a year per listing.

Average price
£42.92inside the $15 to $100 sweet spot
Price range
£15.54–£81.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£11K–£21K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 5% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #92 within Janitorial & Sanitation Supplies. It carries 216 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
5%
Out of stock, average day
4.5%
Average rank
#92in Janitorial & Sanitation Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
216per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Wheelie Bin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£45K£67K£90K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

12

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

13%

  • EXPRESS WHEELIE BINS37%
  • STORM TRADING GROUP18%
  • Oypla16%
  • SuperGift.com6%
  • BURAKH5%
  • Curvaso5%
  • Open — no brand owns it (4 brands, 13%)

Demand

Wheelie Bin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wheelie Bin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wheelie bin126K/yr
  • black wheelie bin19K/yr
  • 240l wheelie bins10K/yr
  • wheelie bins15K/yr
  • small wheelie bin11K/yr
  • 120l wheelie bins3K/yr
  • large wheelie bin4K/yr
  • wheely bin4K/yr
  • 240 litre wheelie bin5K/yr
  • 240l wheelie bin8K/yr

Reviews and returns

What reviews say buyers love and hate about Wheelie Bin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%+1.12

lid does not fit properly

Big

Its also smaller than I thought it would be

Strength17%−0.14

Item is a bit flimsy

No as sturdy as I expected

Weak hinge

Quality-Overall16%+1.00

Poor quality

Absolutely poor quality

Advertised Vs Actual Product13%

.false advertised

Description is false - bin is not compliant

The description on this item is false - the bin is not compliant

Assembly/Installation10%−0.10

Not easy to assemble

self assembly is required

Love

Quality-Overall29%+1.00

Solid quality for the price

Great wheelie bin

Excellent product

Advertised Vs Actual Product15%

Way better than expected

Does the job

As described

Size-Overall15%+1.12

Good size

the lid fits properly without any problems

Good and very big

Value For Money11%+0.58

Good value

Great Deal

Great value for money

Ease Of Use5%+0.52

Really useful

And whilst it is fairly easy to do

it was so easy

Return

0.0% Return rate 80% Fixable by listing

Size-Overall61%█▄██▆▇

lid does not fit properly

Big

Its also smaller than I thought it would be

Color9%█▆▃▂▅▃

I didnt see due to colour

Strength4%▁▁▃█▁▁

Item is a bit flimsy

No as sturdy as I expected

Weak hinge

Advertised Vs Actual Product3%▁█▄▂▁▂

.false advertised

Description is false - bin is not compliant

The description on this item is false - the bin is not compliant

Defective Material/Parts3%▁█▁▁▂▄

FAQ

Common Wheelie Bin questions

Answered from the same tracked data.