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Wago 221-2411

Fail

The top 5 brands take 100% of clicks, so Wago 221-2411 is a Fail.

Flapen Score
43
43 / 100
Ranks 551 of 740 Business, Industry & Science niches · −6 vs the category median of 49
Market size
£615K/yr526K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
70%top-5 click share · 5 brands · 56 sellers

Flapen Score

Wago 221-2411 against its category

The dotted line is the Business, Industry & Science average. Past it, Wago 221-2411 is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wago 221-2411 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wago 221-2411 526K times last year and spent an estimated £615K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 526K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £615K a year.

Searches, last 12 months
526K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
9.3%
Market size, estimated
£615Ka year
Peak month
February1.6× the quietest month
Top search term
wago connectors282K searches a year

02 · Price

A sale here is worth £12.65.

Listings sell for £12.65 on average, from £4.44 to £26.88. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £12.65 that is £32K to £38K a year per listing.

Average price
£12.65under the $15 to $100 sweet spot
Price range
£4.44–£26.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
£32K–£38K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #196 within Industrial Electrical. It carries 4,438 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#196in Industrial Electrical
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,438per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Wago 221-2411 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£62K£123K£185K£246K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

56

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • WAGO89%
  • GOEDEKE5%
  • intervisio3%
  • YUSHIHU2%
  • Joinfworld2%

Demand

Wago 221-2411 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Wago 221-2411 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wago connectors282K/yr
  • wago108K/yr
  • wago 22144K/yr
  • wago 221 connectors17K/yr
  • waygo blocks14K/yr
  • waygo13K/yr
  • wago connector12K/yr
  • wagos12K/yr
  • cable joiner8K/yr
  • lever wire connectors5K/yr

Reviews and returns

What reviews say buyers love and hate about Wago 221-2411

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.03

Bit expensive

Yeah not the cheapest option

Over priced for what you got

Size-Overall13%−0.05

Short on a couple of 2 & 3 ports

they are slightly bigger

Functionality-Overall10%−0.04

Dont work keep to wagos

Instructions/User Manual/Troubleshooting10%−0.02

No instructions however once I grasp the fact you need to

Durability5%+0.10

it lasted a bit longer than i thought tbh

Love

Ease Of Use23%+0.99

Easy to Use

provides easy access

easy to find

Quality-Overall20%+1.92

Excellent build quality and price, CE approved, superb

Excellent product

Reliable top quality branded connector

Connectivity-Overall14%+0.43

Easy connection

Fast connectors

Good connection

Socket/Port/Plug11%+0.26

Handy selection of easy to use connectors

Great connectors

Excellent wire connectors

Value For Money10%−0.03

Great Value

Amazing value

Good value

Return

0.4% Return rate 47% Fixable by listing

Size-Overall40%▇█▇█▇█

Short on a couple of 2 & 3 ports

they are slightly bigger

Functionality-Overall13%█▁█▂▅▁

Dont work keep to wagos

Compatibility-Overall13%▁▆▁█▆▁
Value For Money8%▁▆█▇█▅

Bit expensive

Yeah not the cheapest option

Over priced for what you got

Quality-Overall6%█▄▂▁▁▆

FAQ

Common Wago 221-2411 questions

Answered from the same tracked data.