Is voopoo drag s2 profitable to sell on Amazon United Kingdom?

The niche generates £196K/yr across 7 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Skip it (45/100).

How competitive is the voopoo drag s2 niche?

4 brands and 23 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in voopoo drag s2?

Top complaints mined from reviews: Burnt/Roasted/Overbaked, Leak-Proof, Quality-Overall. The return rate is 0.8%.

What does it cost to enter the voopoo drag s2 niche?

Listings span £7.56–£25.51; the average listing price is £13.27 (sweet spot $15–$100). The average incumbent carries 714 reviews — the moat a new listing must climb.

voopoo drag s2

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good713.57

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£13.27

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£7.56–£25.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£196K

£196K/yr · 141K searches

Growth

Bad-1.3%

90-day search growth — must beat 0% to launch

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, voopoo drag s2 is a £196K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

voopoo drag s2 market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: £199K–£265K; units × avg price
Conversion rate: 10.5%
Avg BSR: #1
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 2.1%
Avg brand age: 26 months
Avg seller age: 222 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

VOOPOO79%
Survival Boyz12%
Vaporly UK5%
W-Direct4%

Demand

Weekly Amazon search volume, last 37 weeks — -1.3% search growth over the last 90 days.

Open Trend

Top voopoo drag s2 search terms

voopoo pnp x coils18K/yr +4.3%8.4% conv.
voopoo drag s219K/yr +55.5%0.7% conv.
pnp x coils23K/yr +6.8%7.9% conv.
voopoo coils30K/yr -24.4%4.9% conv.
voopoo pnp coils18K/yr -33.3%3.3% conv.
pnp coils8K/yr +15.5%2.8% conv.
drag s26K/yr -20.9%1.1% conv.
voopoo drag 2 coils5K/yr -28.2%5.4% conv.
voopoo argus pro coils5K/yr -16.0%2.3% conv.
voopoo argus coils3K/yr +31.2%3.4% conv.

All search terms

Top voopoo drag s2 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VOOPOO PNP X Coils 5 Pack - 0.15 ohm 0.2 ohm 0.3 ohm 0.6 ohm for DTL/RDL/MTL Vaping Mesh Coils Leak Proof Design No Liquid No Nicotine (0.3 ohm (32-40W))

VOOPOO£7.704.6★576 rev

VOOPOO PnP VM6 Coils 0.15ohm Mesh [Pack of 5]

VOOPOO£7.564.4★4,115 rev

Voopoo Drag S3 Vape Kit [Metal Grey] - Available in 7 colours - 2A Fast Charge 3000mAh Battery 60W Output 0.96 TFT Side Fill - Compatible with PnP X DTL/MTL & PnP X Coils - No Nicotine

Survival Boyz£25.514.2★12 rev

VOOPOO PnP X Coils 0.15 Ohm Mesh [Pack of 5]

VOOPOO£9.084.6★125 rev

Voopoo Drag S2 Vape Kit [Classic] - Available in 16 colours - 2A Fast Charge 2500mAh Battery 60W Output 0.96 TFT Anti-Leak - Compatible with Voopoo Pnp X Pods - No Nicotine

Survival Boyz£24.923.8★12 rev

Newest

by launch date

Voopoo Drag S3 Vape Kit [Metal Grey] - Available in 7 colours - 2A Fast Charge 3000mAh Battery 60W Output 0.96 TFT Side Fill - Compatible with PnP X DTL/MTL & PnP X Coils - No Nicotine

Survival Boyz£25.5112 rev

9mo ago

Voopoo Drag S2 Vape Kit [Classic] - Available in 16 colours - 2A Fast Charge 2500mAh Battery 60W Output 0.96 TFT Anti-Leak - Compatible with Voopoo Pnp X Pods - No Nicotine

Survival Boyz£24.9212 rev

9mo ago

PnP X Coils for Voopoo Drag 5 Drag S2 Drag X2 Argus Pro 2 Kits 5 Pack (0.6 ohm (18-23w)

Vaporly UK£8.4238 rev

1y ago

VOOPOO PNP X Coils 5 Pack - 0.15 ohm 0.2 ohm 0.3 ohm 0.6 ohm for DTL/RDL/MTL Vaping Mesh Coils Leak Proof Design No Liquid No Nicotine (0.3 ohm (32-40W))

VOOPOO£7.70576 rev

2y ago

VOOPOO PnP X Coils 0.15 Ohm Mesh [Pack of 5]

VOOPOO£9.08125 rev

2y ago

What buyers say about voopoo drag s2

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money27%

“are very competitively priced”

Quality-Overall21%

“as theyve been very reliable for me in the past”

Advertised Vs Actual Product9%

“Item is as described”

Efficiency7%

“Works perfect”

Size-Overall6%

“Perfect fit”

Flavor6%

“Overall, they still deliver great flavour initially and are easy to install,”

Taste-Overall5%

“Taste Great”

Leak-Proof5%

“Leak Resistance: The 4-layer leak-proof design actually delivers”

Accuracy-Overall4%

“Reliable coils”

Compatibility-Overall2%

“Works well for my Drag X3”

What buyers complain about

Burnt/Roasted/Overbaked19%

“Burnt through 3 coils in one day”

Leak-Proof15%

“It leaks out the top and the air vent, not even the fill cap, which is on the side”

Quality-Overall15%

“Terrible quality coils”

Functionality-Overall13%

“Some coils worked some failed”

Warmth13%

“these coils are no good to me as they burn to hot”

Flammable6%

“they are just burning out”

Ease Of Use3%

“making it difficult to use properly”

Durability3%

“coils dont seem to last as long anymore”

Touch/Button Controls3%

“the button is already malfunctioning”

Taste-Overall3%

“Im finding they dont last as long before the flavour drops off or they start tasting burnt”

Top return reasons

Size-Overall42%

Compatibility-Overall20%

Functionality-Overall10%

Advertised Vs Actual Product8%

Defective Material/Parts6%

Leak-Proof3%

Burnt/Roasted/Overbaked1%

Durability1%

Connectivity-Overall1%

Flammable1%

Common questions

Is voopoo drag s2 profitable to sell on Amazon United Kingdom?: The niche generates £196K/yr across 7 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Skip it (45/100).
How competitive is the voopoo drag s2 niche?: 4 brands and 23 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in voopoo drag s2?: Top complaints mined from reviews: Burnt/Roasted/Overbaked, Leak-Proof, Quality-Overall. The return rate is 0.8%.
What does it cost to enter the voopoo drag s2 niche?: Listings span £7.56–£25.51; the average listing price is £13.27 (sweet spot $15–$100). The average incumbent carries 714 reviews — the moat a new listing must climb.