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Voopoo Drag S2

Fail

The top 5 brands take 100% of clicks, so Voopoo Drag S2 is a Fail.

Flapen Score
45
45 / 100
Ranks 482 of 740 Business, Industry & Science niches · −4 vs the category median of 49
Market size
£196K/yr141K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
90%top-5 click share · 4 brands · 23 sellers

Flapen Score

Voopoo Drag S2 against its category

The dotted line is the Business, Industry & Science average. Past it, Voopoo Drag S2 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Voopoo Drag S2 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Voopoo Drag S2 141K times last year and spent an estimated £196K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
10.5%
Market size, estimated
£196Ka year
Top search term
voopoo pnp x coils18K searches a year

02 · Price

A sale here is worth £13.27.

Listings sell for £13.27 on average, from £7.56 to £25.51. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £13.27 that is £20K to £27K a year per listing.

Average price
£13.27under the $15 to $100 sweet spot
Price range
£7.56–£25.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£20K–£27K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #1 within Industrial Electrical. It carries 714 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#1in Industrial Electrical
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
714per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Voopoo Drag S2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£29K£59K£88K£118K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • VOOPOO79%
  • Survival Boyz12%
  • Vaporly UK5%
  • W-Direct4%

Demand

Voopoo Drag S2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 9 of 12 months tracked

Search terms

Top Voopoo Drag S2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • voopoo pnp x coils18K/yr
  • voopoo drag s219K/yr
  • pnp x coils23K/yr
  • voopoo coils30K/yr
  • voopoo pnp coils18K/yr
  • pnp coils8K/yr
  • drag s26K/yr
  • voopoo drag 2 coils5K/yr
  • voopoo argus pro coils5K/yr
  • voopoo argus coils3K/yr

Reviews and returns

What reviews say buyers love and hate about Voopoo Drag S2

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Burnt/Roasted/Overbaked19%−0.12

Burnt through 3 coils in one day

these kept burning after only minimal use maybe a bad batch i dont know

Leak-Proof15%

It leaks out the top and the air vent, not even the fill cap, which is on the side

Leaks from Mouth Piece and Vent

In addition, it started leaking liquid after just 2 days of use

Quality-Overall15%+0.38

Terrible quality coils

Terrible quality

This product appears to have serious quality issues

Functionality-Overall13%−0.08

Some coils worked some failed

Warmth13%−0.08

these coils are no good to me as they burn to hot

Love

Value For Money27%+2.97

are very competitively priced

Excellent value for money

Good price

Quality-Overall21%+0.38

as theyve been very reliable for me in the past

Good quality coils

Good quality

Advertised Vs Actual Product9%−0.05

Item is as described

does what it say on the box

Exactly what I was looking for

Efficiency7%+0.15

Works perfect

Really work well

Size-Overall6%+0.59

Perfect fit

fit into the 10ml pods perfectly

Fits voopoo correctly

Return

0.8% Return rate 53% Fixable by listing

Size-Overall42%▇▅▇█▅▆
Compatibility-Overall20%▅█▄▄▅█
Functionality-Overall10%▂▅▅▄██

Some coils worked some failed

Advertised Vs Actual Product8%▁▆▁▄█▅
Defective Material/Parts6%█▁▆█▇▁

FAQ

Common Voopoo Drag S2 questions

Answered from the same tracked data.