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Voopoo Drag S2

brand-locked demand (top 5 brands take 100% of clicks) — Voopoo Drag S2 doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 39Growth 24Conversion 89Competition 8Returns 96Price range 59Avg price 61Brand share 0Review moat 70Quality gap 60
This niche Category average

Is Voopoo Drag S2 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Voopoo Drag S2 is a £196K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Voopoo Drag S2: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.3% over the last 90 days and 10.5% of searches end in a purchase.

£196K

revenue / yr

Units sold / yr20K
Search volume / yr-1.3%141K
Conversion rate10.5%
Avg price£13.27

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 23
Top-5 product click share90%
Open market0%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement0%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews714

Top Voopoo Drag S2 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share
VOOPOO PNP X Coils 5 Pack - 0.15 ohm 0.2 ohm 0.3 ohm 0.6 ohm for DTL/RDL/MTL Vaping Mesh Coils Leak Proof Design No Liquid No Nicotine (0.3 ohm (32-40W))

VOOPOO PNP X Coils 5 Pack - 0.15 ohm 0.2 ohm 0.3 ohm 0.6 ohm for DTL/RDL/MTL Vaping Mesh Coils Leak Proof Design No Liquid No Nicotine (0.3 ohm (32-40W))

Price
£7.70
Rating
4.6/5
Reviews
576
Age
2y ago
VOOPOO PnP VM6 Coils 0.15ohm Mesh [Pack of 5]

VOOPOO PnP VM6 Coils 0.15ohm Mesh [Pack of 5]

Price
£7.56
Rating
4.4/5
Reviews
4,115
Age
6y ago
Voopoo Drag S3 Vape Kit [Metal Grey] - Available in 7 colours - 2A Fast Charge 3000mAh Battery 60W Output 0.96 TFT Side Fill - Compatible with PnP X DTL/MTL & PnP X Coils - No Nicotine

Voopoo Drag S3 Vape Kit [Metal Grey] - Available in 7 colours - 2A Fast Charge 3000mAh Battery 60W Output 0.96 TFT Side Fill - Compatible with PnP X DTL/MTL & PnP X Coils - No Nicotine

Price
£25.51
Rating
4.2/5
Reviews
12
Age
9mo ago
VOOPOO PnP X Coils 0.15 Ohm Mesh [Pack of 5]

VOOPOO PnP X Coils 0.15 Ohm Mesh [Pack of 5]

Price
£9.08
Rating
4.6/5
Reviews
125
Age
2y ago
Voopoo Drag S2 Vape Kit [Classic] - Available in 16 colours - 2A Fast Charge 2500mAh Battery 60W Output 0.96 TFT Anti-Leak - Compatible with Voopoo Pnp X Pods - No Nicotine

Voopoo Drag S2 Vape Kit [Classic] - Available in 16 colours - 2A Fast Charge 2500mAh Battery 60W Output 0.96 TFT Anti-Leak - Compatible with Voopoo Pnp X Pods - No Nicotine

Price
£24.92
Rating
3.8/5
Reviews
12
Age
9mo ago

Trending

90-day click momentum
Voopoo Drag S3 Vape Kit [Metal Grey] - Available in 7 colours - 2A Fast Charge 3000mAh Battery 60W Output 0.96 TFT Side Fill - Compatible with PnP X DTL/MTL & PnP X Coils - No Nicotine

Voopoo Drag S3 Vape Kit [Metal Grey] - Available in 7 colours - 2A Fast Charge 3000mAh Battery 60W Output 0.96 TFT Side Fill - Compatible with PnP X DTL/MTL & PnP X Coils - No Nicotine

Price
£25.51
Rating
4.2/5
Reviews
12
Age
9mo ago
Voopoo Drag S2 Vape Kit [Classic] - Available in 16 colours - 2A Fast Charge 2500mAh Battery 60W Output 0.96 TFT Anti-Leak - Compatible with Voopoo Pnp X Pods - No Nicotine

Voopoo Drag S2 Vape Kit [Classic] - Available in 16 colours - 2A Fast Charge 2500mAh Battery 60W Output 0.96 TFT Anti-Leak - Compatible with Voopoo Pnp X Pods - No Nicotine

Price
£24.92
Rating
3.8/5
Reviews
12
Age
9mo ago
Voopoo PNP X Coils [0.6ohm | 18W-23W] 5 Pack - RDL & MTL Vaping Mesh Coils Leakage Proof No Nicotine

Voopoo PNP X Coils [0.6ohm | 18W-23W] 5 Pack - RDL & MTL Vaping Mesh Coils Leakage Proof No Nicotine

Price
£9.67
Rating
4.4/5
Reviews
117
Age
2y ago
VOOPOO PNP X Coils 5 Pack - 0.15 ohm 0.2 ohm 0.3 ohm 0.6 ohm for DTL/RDL/MTL Vaping Mesh Coils Leak Proof Design No Liquid No Nicotine (0.3 ohm (32-40W))

VOOPOO PNP X Coils 5 Pack - 0.15 ohm 0.2 ohm 0.3 ohm 0.6 ohm for DTL/RDL/MTL Vaping Mesh Coils Leak Proof Design No Liquid No Nicotine (0.3 ohm (32-40W))

Price
£7.70
Rating
4.6/5
Reviews
576
Age
2y ago
PnP X Coils for Voopoo Drag 5 Drag S2 Drag X2 Argus Pro 2 Kits 5 Pack (0.6 ohm (18-23w)

PnP X Coils for Voopoo Drag 5 Drag S2 Drag X2 Argus Pro 2 Kits 5 Pack (0.6 ohm (18-23w)

Price
£8.42
Rating
4.7/5
Reviews
38
Age
1y ago

Newest

by launch date
Voopoo Drag S3 Vape Kit [Metal Grey] - Available in 7 colours - 2A Fast Charge 3000mAh Battery 60W Output 0.96 TFT Side Fill - Compatible with PnP X DTL/MTL & PnP X Coils - No Nicotine

Voopoo Drag S3 Vape Kit [Metal Grey] - Available in 7 colours - 2A Fast Charge 3000mAh Battery 60W Output 0.96 TFT Side Fill - Compatible with PnP X DTL/MTL & PnP X Coils - No Nicotine

Price
£25.51
Rating
4.2/5
Reviews
12
Age
9mo ago
Voopoo Drag S2 Vape Kit [Classic] - Available in 16 colours - 2A Fast Charge 2500mAh Battery 60W Output 0.96 TFT Anti-Leak - Compatible with Voopoo Pnp X Pods - No Nicotine

Voopoo Drag S2 Vape Kit [Classic] - Available in 16 colours - 2A Fast Charge 2500mAh Battery 60W Output 0.96 TFT Anti-Leak - Compatible with Voopoo Pnp X Pods - No Nicotine

Price
£24.92
Rating
3.8/5
Reviews
12
Age
9mo ago
PnP X Coils for Voopoo Drag 5 Drag S2 Drag X2 Argus Pro 2 Kits 5 Pack (0.6 ohm (18-23w)

PnP X Coils for Voopoo Drag 5 Drag S2 Drag X2 Argus Pro 2 Kits 5 Pack (0.6 ohm (18-23w)

Price
£8.42
Rating
4.7/5
Reviews
38
Age
1y ago
VOOPOO PNP X Coils 5 Pack - 0.15 ohm 0.2 ohm 0.3 ohm 0.6 ohm for DTL/RDL/MTL Vaping Mesh Coils Leak Proof Design No Liquid No Nicotine (0.3 ohm (32-40W))

VOOPOO PNP X Coils 5 Pack - 0.15 ohm 0.2 ohm 0.3 ohm 0.6 ohm for DTL/RDL/MTL Vaping Mesh Coils Leak Proof Design No Liquid No Nicotine (0.3 ohm (32-40W))

Price
£7.70
Rating
4.6/5
Reviews
576
Age
2y ago
VOOPOO PnP X Coils 0.15 Ohm Mesh [Pack of 5]

VOOPOO PnP X Coils 0.15 Ohm Mesh [Pack of 5]

Price
£9.08
Rating
4.6/5
Reviews
125
Age
2y ago

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

£0£29K£59K£88K£118K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • VOOPOO79%
  • Survival Boyz12%
  • Vaporly UK5%
  • W-Direct4%

Voopoo Drag S2 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume141KCVR10.5%Products7Brands4Top 5 Brands100%OOS Rate2.1%Rating4.4★Reviews714Avg BSR#1
3K2KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top Voopoo Drag S2 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • voopoo pnp x coils18K/yr
  • voopoo drag s219K/yr
  • pnp x coils23K/yr
  • voopoo coils30K/yr
  • voopoo pnp coils18K/yr
  • pnp coils8K/yr
  • drag s26K/yr
  • voopoo drag 2 coils5K/yr
  • voopoo argus pro coils5K/yr
  • voopoo argus coils3K/yr

What reviews say buyers love and hate about Voopoo Drag S2

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Value For Money27%

“are very competitively priced”

Quality-Overall21%

“as theyve been very reliable for me in the past”

Advertised Vs Actual Product9%

“Item is as described”

Efficiency7%

“Works perfect”

Size-Overall6%

“Perfect fit”

What buyers complain about

90% of reviews
Burnt/Roasted/Overbaked19%

“Burnt through 3 coils in one day”

Leak-Proof15%

“It leaks out the top and the air vent, not even the fill cap, which is on the side”

Quality-Overall15%

“Terrible quality coils”

Functionality-Overall13%

“Some coils worked some failed”

Warmth13%

“these coils are no good to me as they burn to hot”

Voopoo Drag S2 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

53%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
42%
2Compatibility-Overall
20%
3Functionality-Overall
10%
4Advertised Vs Actual Product
8%
5Defective Material/Parts
6%

Common Voopoo Drag S2 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Voopoo Drag S2 45/100 on Amazon United Kingdom — Skip it. The niche generates £196K/yr across 7 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -1.3% over the last 90 days.
Voopoo Drag S2 buyers on Amazon United Kingdom complain most about Burnt/Roasted/Overbaked, Leak-Proof, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.8%.