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Virkon S Disinfectant

Fail

The top 5 brands take 100% of clicks, so Virkon S Disinfectant is a Fail.

Flapen Score
45
45 / 100
Ranks 482 of 740 Business, Industry & Science niches · −4 vs the category median of 49
Market size
£110K/yr23K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
90%top-5 click share · 3 brands · 26 sellers

Flapen Score

Virkon S Disinfectant against its category

The dotted line is the Business, Industry & Science average. Past it, Virkon S Disinfectant is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Virkon S Disinfectant market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Virkon S Disinfectant 23K times last year and spent an estimated £110K. All 3 brands take every click. Demand peaks in Feb–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
14.1%
Market size, estimated
£110Ka year
Peak month
November1.7× the quietest month
Top search term
virkon s disinfectant10K searches a year

02 · Price

A sale here is worth £33.34.

Listings sell for £33.34 on average, from £6.44 to £99.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £33.34 that is £8K to £17K a year per listing.

Average price
£33.34inside the $15 to $100 sweet spot
Price range
£6.44–£99.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£8K–£17K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #130 within Janitorial & Sanitation Supplies. It carries 164 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#130in Janitorial & Sanitation Supplies
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
164per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Virkon S Disinfectant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£17K£33K£50K£66K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Virkon S88%
  • Virkon s6%
  • Virkon6%
  • Open — no brand owns it (0%)

Demand

Virkon S Disinfectant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Virkon S Disinfectant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • virkon s disinfectant10K/yr
  • virkon6K/yr
  • virkon s4K/yr
  • virkon disinfectant3K/yr

Reviews and returns

What reviews say buyers love and hate about Virkon S Disinfectant

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.07

Really small tub

Love

Advertised Vs Actual Product21%+0.56

It does what it says on the pack

Does the job

As expected

Ease Of Use19%−0.02

Easy to use

Great product, easy to use

So easy to use, I prefer these packets; just open and add to 5L of water and no measuring

Quality-Overall15%−0.01

Great product

Brilliant product

product is amazing

Pet Friendly13%

That is good stuff for all animals

Every good animal keeper should have this to hand

Smell8%+0.90

Works great on my dog kennels dont smell ammonia at all

Smells clean & fresh & is an excellent product

Return

0.3% Return rate 33% Fixable by listing

Certifications33%▁█▁▁▁▁
Size-Overall33%▁▁▁█▁▁

Really small tub

Escape Proof33%▁▁▁▁▁█

FAQ

Common Virkon S Disinfectant questions

Answered from the same tracked data.