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Universal Charger

Fail

Shoppers spend only $42K a year here, so Universal Charger is a Fail.

Flapen Score
49
49 / 100
Ranks 357 of 740 Business, Industry & Science niches · on the category median
Market size
£42K/yr77K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
47%top-5 click share · 21 brands · 29 sellers

Flapen Score

Universal Charger against its category

The dotted line is the Business, Industry & Science average. Past it, Universal Charger is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Universal Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Universal Charger 77K times last year and spent an estimated £42K. The top 5 brands take 62% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
4.7%
Market size, estimated
£42Ka year
Peak month
December1.4× the quietest month
Top search term
universal charger26K searches a year

02 · Price

A sale here is worth £11.53.

Listings sell for £11.53 on average, from £3.33 to £27.08. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.53 that is £1K to £3K a year per listing.

Average price
£11.53under the $15 to $100 sweet spot
Price range
£3.33–£27.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #319 within Industrial Electrical. It carries 1,603 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#319in Industrial Electrical
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,603per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Universal Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

29

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

33%

  • Wefomey22%
  • Dalugo16%
  • Zolt11%
  • SoulBay7%
  • JIODEKEYI5%
  • BigFish5%

Demand

Universal Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Universal Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • universal charger26K/yr
  • universal power adapter17K/yr
  • universal charger with multiple heads10K/yr
  • universal power supply11K/yr
  • multi voltage power adapter6K/yr
  • power adaptor4K/yr
  • multi power adapter4K/yr

Reviews and returns

What reviews say buyers love and hate about Universal Charger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging22%−0.02

doesnt charge fast

won't charge my phone

does not charge

Durability18%−0.23

Broke easily

Broke after less than a week

Did not last

Functionality-Overall9%−0.12

Didn't work

Stopped working

Sadly not functional

Quality-Overall7%+0.59

Poor quality

cheap low build quality

Absolute rubbish

Advertised Vs Actual Product5%

misleading

The title is misleading

Wrongly advertised

Love

Charging17%−0.02

Fast charging

charges fine

Charges quickly

Quality-Overall16%+0.59

The build quality feels solid

Brilliant quality

Good product as described

Portability15%+1.48

It's so convenient for travel

Great for travelling

Small and easy to carry

Value For Money9%+0.83

Excellent value

Good Value

Worth every penny

Ease Of Use8%+0.82

Ease of use

Really handy

Easy to adapt and use

Return

1.2% Return rate 17% Fixable by listing

Compatibility-Overall21%▇█▇▆▆▅

Does not fit all appliances

not compatible of that bought for

not the right adaptor for my computer

Charging19%▇▆▇▆▇█

doesnt charge fast

won't charge my phone

does not charge

Functionality-Overall15%▇█▇▇▆▇

Didn't work

Stopped working

Sadly not functional

Size-Overall13%▆▇▆▆▇█

Nice bit bigger than I expected

Doesnt fit all types of plugs

It is small

Defective Material/Parts6%▄▄▇█▆▅

FAQ

Common Universal Charger questions

Answered from the same tracked data.