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Ultrasound Machine Physiotherapy

Fail

Buyers convert on only 0.3% of searches, so Ultrasound Machine Physiotherapy is a Fail.

Flapen Score
43
43 / 100
Ranks 551 of 740 Business, Industry & Science niches · −6 vs the category median of 49
Market size
£40K/yr114K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
56%top-5 click share · 16 brands · 63 sellers

Flapen Score

Ultrasound Machine Physiotherapy against its category

The dotted line is the Business, Industry & Science average. Past it, Ultrasound Machine Physiotherapy is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ultrasound Machine Physiotherapy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ultrasound Machine Physiotherapy 114K times last year and spent an estimated £40K. The top 5 brands take 72% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
0.3%
Market size, estimated
£40Ka year
Peak month
June1.4× the quietest month
Top search term
ultrasound machine40K searches a year

02 · Price

A sale here is worth £124.65.

Listings sell for £124.65 on average, from £47.33 to £398.38. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £124.65 that is £0 to £12K a year per listing.

Average price
£124.65above the $15 to $100 sweet spot
Price range
£47.33–£398.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #430 within Agricultural Equipment & Supplies. It carries 175 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
43%
Out of stock, average day
18.8%
Average rank
#430in Agricultural Equipment & Supplies
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
175per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Ultrasound Machine Physiotherapy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

16 rising

Sellers

63

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

22%

  • TP-TENS28%
  • COJJ15%
  • DAWEIanimed12%
  • YUNCHI10%
  • TISSCARE7%
  • EVOLAND6%

Demand

Ultrasound Machine Physiotherapy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Ultrasound Machine Physiotherapy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ultrasound machine40K/yr
  • ultrasound machine physiotherapy16K/yr
  • ultrasound scanner19K/yr
  • ultrasound11K/yr
  • home ultrasound machine6K/yr
  • portable ultrasound7K/yr
  • ultrasound therapy machine5K/yr
  • portable ultrasound machine6K/yr
  • ultra sound therapy machine5K/yr

Reviews and returns

What reviews say buyers love and hate about Ultrasound Machine Physiotherapy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money12%−0.03

Poor expensive buy

there is a further quite high subscription cost to get anything more than basic information

Big Disappointment at £100

Quality-Overall9%+0.52

Poor quality

absolute rubbish

Poor quality, stopped working

Instructions/User Manual/Troubleshooting5%−0.05

The so called instruction book was so badly translated into English that it was difficult to understand

Followed the information manual instructions which are extremely hard to follow as print is so small

I can only imagine that returns are due to people not reading the instructions

Software/Application5%−0.09

relentless upselling on the app makes it hard to use

absolutely relentless upselling on the app makes it almost impossible to use

software ranges scare people unnecessarily

Noise Level5%−0.04

Noisy after a while

Soooo noisey

after using it for about 5-6 times it started to be noisy

Love

Ease Of Use20%+2.04

Easy to use

The device is easy to use

The app is easy to use

Quality-Overall17%+0.52

This device is well made

Excellent product

well made

Value For Money14%−0.03

Excellent value for money

very good for the price

This is worth every penny

Efficiency8%

It does the work

Works well

seems to be working well

Advertised Vs Actual Product5%−0.04

It does what it should

As described

just the job

Return

1.5% Return rate 11% Fixable by listing

Functionality-Overall27%█▆▇▅▅▆
Defective Material/Parts12%▄█▂▅█▅
Advertised Vs Actual Product4%▁▃▅▂█▄
Quality-Overall4%▁▁▅▆▅█

Poor quality

absolute rubbish

Poor quality, stopped working

Weight Heavy4%▁▁▃█▄▅

FAQ

Common Ultrasound Machine Physiotherapy questions

Answered from the same tracked data.