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Tube Heater

Fail

Demand is soft, at -70.7% this quarter, so Tube Heater is a Fail.

Flapen Score
42
42 / 100
Ranks 580 of 740 Business, Industry & Science niches · −7 vs the category median of 49
Market size
£88K/yr144K searches / yr
90-day growth
-70.7%search demand this quarter
Competition
66%top-5 click share · 9 brands · 21 sellers

Flapen Score

Tube Heater against its category

The dotted line is the Business, Industry & Science average. Past it, Tube Heater is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tube Heater market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tube Heater 144K times last year and spent an estimated £88K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -70.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-70.7%
Conversion, latest week
2.7%
Market size, estimated
£88Ka year
Peak month
November12.7× the quietest month
Top search term
tube heater56K searches a year

02 · Price

A sale here is worth £22.79.

Listings sell for £22.79 on average, from £15.08 to £31.74. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £22.79 that is £2K to £6K a year per listing.

Average price
£22.79inside the $15 to $100 sweet spot
Price range
£15.08–£31.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #82 within Material Handling Products. It carries 937 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
45%
Out of stock, average day
8.7%
Average rank
#82in Material Handling Products
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
937per listing
Listings tracked
20

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Tube Heater products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£35K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

21

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

6%

  • Dimplex40%
  • Morris23%
  • HYLITE14%
  • Grow Gadgets9%
  • Elixir Gardens4%
  • BrightArk3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Tube Heater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.7×

Search terms

Top Tube Heater search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tube heater56K/yr
  • tubular heater28K/yr
  • tube heater with thermostat18K/yr
  • airing cupboard heaters8K/yr
  • tubular heaters with thermostat8K/yr
  • bar heater7K/yr
  • wardrobe heater5K/yr
  • frost heater4K/yr
  • greenhouse tubular heater3K/yr
  • tube heaters4K/yr

Reviews and returns

What reviews say buyers love and hate about Tube Heater

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
24%of negative reviews mention “Heating”
2.0%of orders come back
“Cheap heating for small spaces fit and forget”
A buyer, on “Heating”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Tube Heater questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data