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Travel John

Maybe

An estimated 0.7% of orders come back. But shoppers spend an estimated $8K a year here, so Travel John is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 740 Business, Industry & Science niches · +1 vs the category median of 49
Market size
£8K/yr9K searches / yr
90-day growth
+100.0%search demand this quarter
Competition
74%top-5 click share · 10 brands · 24 sellers

Flapen Score

Travel John against its category

The dotted line is the Business, Industry & Science average. Past it, Travel John is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel John market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel John 9K times last year and spent an estimated £8K. The top 5 brands take 80% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +100.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
+100.0%
Conversion, latest week
8.9%
Market size, estimated
£8Ka year
Peak month
June7.6× the quietest month
Top search term
travel john7K searches a year

02 · Price

A sale here is worth £9.50.

Listings sell for £9.50 on average, from £6.16 to £15.51. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £9.50 that is £0 to £950 a year per listing.

Average price
£9.50under the $15 to $100 sweet spot
Price range
£6.16–£15.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£950
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #178 within Janitorial & Sanitation Supplies. It carries 729 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
83%
Out of stock, average day
7.7%
Average rank
#178in Janitorial & Sanitation Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
729per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Travel John products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£800£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

24

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

14%

  • TravelJohn43%
  • Care Plus17%
  • 2XK-NOV7%
  • Szong7%
  • MOLENCO6%
  • DOINEUFL6%
  • Open — no brand owns it (4 brands, 14%)

Demand

Travel John search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 7.6×

Search terms

Top Travel John search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • travel john7K/yr
  • travel jane2K/yr
  • travel johns for women1K/yr

Reviews and returns

What reviews say buyers love and hate about Travel John

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Use”
19%of negative reviews mention “Absorbency”
0.7%of orders come back
“again not enough absorb any”
A buyer, on “Absorbency”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Travel John questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data