Is travel john profitable to sell on Amazon United Kingdom?

The niche generates £8K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +100.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the travel john niche?

10 brands and 24 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in travel john?

Top complaints mined from reviews: Absorbency, Leak-Proof, Flexibility. The return rate is 0.7%.

When does demand for travel john peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 7.6× the quietest.

What does it cost to enter the travel john niche?

Listings span £6.16–£15.51; the average listing price is £9.50 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.

travel john

Worth a look

Shows low returns (0.7%), but a small market ($8K/yr) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Growth

Great+100.0%

90-day search growth — must beat 0% to launch

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good729

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Avg price

Okay£9.50

avg listing price — sweet spot $15–$100

Competition

Bad74%

top-5 click share — a locked-up shelf

Price range

Bad£6.16–£15.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£8K

£8K/yr · 9K searches

According to Flapen's Amazon United Kingdom niche tracking, travel john is a £8K/yr Amazon United Kingdom market (9K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

travel john market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £10K–£12K; units × avg price
Conversion rate: 8.9%
Avg BSR: #178
Page quality: 0%
Prime: 83%
Sponsored: 75%
Out of stock: 7.7%
Avg brand age: 43 months
Avg seller age: 204 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

14%

TravelJohn43%
Care Plus17%
2XK-NOV7%
Szong7%
MOLENCO6%
DOINEUFL6%
Open — no brand owns it (4 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +100.0% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 7.6×

Open Trend

Top travel john search terms

travel john7K/yr +97.8%11.0% conv.
travel jane2K/yr +71.9%2.8% conv.
travel johns for women1K/yr +165.1%13.7% conv.

All search terms

Top travel john products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TravelJohn Unisex Disposable Urinal Pack of 6

TravelJohn£13.384.6★3,657 rev

Care Plus TravelJohn Disposable Urinal - 3-Pack

Care Plus£7.554.6★1,535 rev

2XK-NOV Disposable Urine Bags for Women - Pee Bags for Men and Children Portable Urinal for Women Car Toilet for Adults Emergency travel toilet Camping wee bag for vomit 700ml/900ml (12 700ml)

2XK-NOV£7.704.4★873 rev

2 x 3 Packs TravelJohn Unisex Disposable/Resealable Urinals

Szong£15.514.7★252 rev

MOLENCO Urine Bags 750ml Emergency Toilet Pee Bags with Handle 7 Pcs Portable Wee Bags Travel Urinals for Men Women Camping Hiking Traveling Traffic Jams

MOLENCO£6.374.3★9 rev

Newest

by launch date

wirarpa Womens Thermal Underwear Set Fleece Lined Base Layer Ladies Long Sleeve Top & Bottom for Winter Warmth Black Size XL

wirarpa£15.47413 rev

10mo ago

12 pcs Disposable Urine Bags 900ml Pee Bag Traffic Jam Emergency Portable Travel John for Travel Outdoor Camping Toilet Bags for Men She Wee Travel Female Kids Children Patient and Pregnant

DOINEUFL£7.453 rev

12mo ago

ANWOLA Portable Urinal for Men Disposable Urine Bags with Handle Emergency Toilet Pee Bags Vomit Bag Travel Urinals for Men Women Pregnant Patient Kids Travel Car Camping Hiking (12 Blue)

ANWOLA£8.37611 rev

1y ago

MOLENCO Urine Bags 750ml Emergency Toilet Pee Bags with Handle 7 Pcs Portable Wee Bags Travel Urinals for Men Women Camping Hiking Traveling Traffic Jams

MOLENCO£6.379 rev

1y ago

2XK-NOV Disposable Urine Bags for Women - Pee Bags for Men and Children Portable Urinal for Women Car Toilet for Adults Emergency travel toilet Camping wee bag for vomit 700ml/900ml (12 700ml)

2XK-NOV£7.70873 rev

2y ago

What buyers say about travel john

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use21%

“Easy to use”

Leak-Proof19%

“they dont leak after closing the bag”

Value For Money13%

“price performance”

Efficiency7%

“Works perfectly”

Suitability Hot Weather7%

“Perfect for festivals and camping”

Advertised Vs Actual Product6%

“better than I was expecting after reading some of the one”

Portability5%

“Very useful to have in your travel bag or glove box”

Quality-Overall5%

“Great product”

Terrain Suitability3%

“Also good for camping”

Storage Capacity3%

“great capacity”

What buyers complain about

Absorbency19%

“again not enough absorb any”

Leak-Proof14%

“Leakage”

Flexibility11%

“Not ideal, top is too bendy and accidents can happen which you really don't want in a tent”

Value For Money11%

“Waste of money”

Smell11%

“Sealed, doesn't smell really good”

Ease Of Use11%

“Not easy to use”

Advertised Vs Actual Product6%

“Contains a small rectangle of absorbent material that in no way covers the volume of liquid that the description says it does”

Quality-Overall3%

“the quality of the bags isnt good due to leaking”

Stiffness2%

“My main disappointment was the stiffness of the plastic”

Top return reasons

Size-Overall53%

Advertised Vs Actual Product17%

Quality-Overall13%

Leak-Proof7%

Absorbency7%

Warmth3%

Common questions

Is travel john profitable to sell on Amazon United Kingdom?: The niche generates £8K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +100.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the travel john niche?: 10 brands and 24 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in travel john?: Top complaints mined from reviews: Absorbency, Leak-Proof, Flexibility. The return rate is 0.7%.
When does demand for travel john peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 7.6× the quietest.
What does it cost to enter the travel john niche?: Listings span £6.16–£15.51; the average listing price is £9.50 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.