Skip to content

Travel John

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $8K a year here, so Travel John is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 740 Business, Industry & Science niches · +1 vs the category median of 49
Market size
£8K/yr9K searches / yr
90-day growth
+100.0%search demand this quarter
Competition
74%top-5 click share · 10 brands · 24 sellers

Flapen Score

Travel John against its category

The dotted line is the Business, Industry & Science average. Past it, Travel John is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel John market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel John 9K times last year and spent an estimated £8K. The top 5 brands take 80% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +100.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
+100.0%
Conversion, latest week
8.9%
Market size, estimated
£8Ka year
Peak month
June7.6× the quietest month
Top search term
travel john7K searches a year

02 · Price

A sale here is worth £9.50.

Listings sell for £9.50 on average, from £6.16 to £15.51. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £9.50 that is £0 to £950 a year per listing.

Average price
£9.50under the $15 to $100 sweet spot
Price range
£6.16–£15.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£950
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #178 within Janitorial & Sanitation Supplies. It carries 729 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
83%
Out of stock, average day
7.7%
Average rank
#178in Janitorial & Sanitation Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
729per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Travel John products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£800£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

24

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

14%

  • TravelJohn43%
  • Care Plus17%
  • 2XK-NOV7%
  • Szong7%
  • MOLENCO6%
  • DOINEUFL6%
  • Open — no brand owns it (4 brands, 14%)

Demand

Travel John search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 7.6×

Search terms

Top Travel John search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel john7K/yr
  • travel jane2K/yr
  • travel johns for women1K/yr

Reviews and returns

What reviews say buyers love and hate about Travel John

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Absorbency19%−0.19

again not enough absorb any

Does not absorb liquids

Absorbent pad does not absorb any liquids which was primary reason I opted for these over alternatives

Leak-Proof14%

Leakage

These items leak

I used one late at night by morning the bag was leaking out the bottom

Flexibility11%−0.10

Not ideal, top is too bendy and accidents can happen which you really don't want in a tent

Value For Money11%+0.34

Waste of money

Smell11%+0.68

Sealed, doesn't smell really good

Love

Ease Of Use21%−0.02

Easy to use

Will come in handy sometime

Easy to use as a female

Leak-Proof19%

they dont leak after closing the bag

It didn't leak when held it top up

never had any leaks

Value For Money13%+0.34

price performance

great product, great price

Really affordable and will be buying more when Ive run out

Efficiency7%+0.93

Works perfectly

Work really well

Suitability Hot Weather7%+0.93

Perfect for festivals and camping

So good for midnight requirments vs trekking accross a camp on your own at night

Return

0.7% Return rate 70% Fixable by listing

Size-Overall53%▇▁▆▇█▁
Advertised Vs Actual Product17%▃▁▁▁▁█

Contains a small rectangle of absorbent material that in no way covers the volume of liquid that the description says it does

Quality-Overall13%▁▁█▁▁▆

the quality of the bags isnt good due to leaking

Leak-Proof7%▁▁▁▁█▁

Leakage

These items leak

I used one late at night by morning the bag was leaking out the bottom

Absorbency7%▁▁▁█▁▁

again not enough absorb any

Does not absorb liquids

Absorbent pad does not absorb any liquids which was primary reason I opted for these over alternatives

FAQ

Common Travel John questions

Answered from the same tracked data.