Traffic Cones
MaybeReturns run at only 0.2% of orders. But shoppers spend only $121K a year here, so Traffic Cones is a Maybe.
- Flapen Score
- 53 / 100Top 31% of 740 Business, Industry & Science niches · +4 vs the category median of 4953
- Market size
- £121K/yr143K searches / yr
- 90-day growth
- +4.5%search demand this quarter
- Competition
- 43%top-5 click share · 13 brands · 16 sellers
Flapen Score
Traffic Cones against its category
The dotted line is the Business, Industry & Science average. Past it, Traffic Cones is stronger. Inside it, weaker.
Market
The Traffic Cones market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Traffic Cones 143K times last year and spent an estimated £121K. The top 5 brands take 87% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.
- Searches, last 12 months
- 143K
- Growth, 90 days vs prior 90
- +4.5%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £121Ka year
- Peak month
- September1.3× the quietest month
- Top search term
- traffic cones70K searches a year
02 · Price
A sale here is worth £26.92.
Listings sell for £26.92 on average, from £5.78 to £86.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £26.92 that is £3K to £7K a year per listing.
- Average price
- £26.92inside the $15 to $100 sweet spot
- Price range
- £5.78–£86.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #17 within Occupational Health & Safety Products. It carries 145 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 29%
- Out of stock, average day
- 7.4%
- Average rank
- #17in Occupational Health & Safety Products
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 145per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Traffic Cones products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
50CM Traffic Cone - Orange | PVC Road Safety Cone with Weighted Base | High Visibility Reflective Street Cone | Portable Wind-Resistant Traffic Cone with Black Base - 1 Cone
- Price
- £7.99
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 2y ago
460mm 1-Piece Pack of 4 - High Traffic Cones for Street Safety - Strong and Durable Outdoor Cones with Very Low Centre of Gravity - U.K Made Safety Cones
- Price
- £25.18
- Rating
- 4.6/5
- Reviews
- 213
- Age
- 3y ago
18 Pop-Up Safety Traffic Cone High Visibility Portable Collapsible Cone | Durable Plastic Reflective Bands for Roadside Construction Car Emergency Parking Use
- Price
- £7.90
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 2y ago
460mm 1-Piece Pack of 6 - High Traffic Cones for Street Safety - Strong and Durable Outdoor Cones with Very Low Centre of Gravity - U.K Made Safety Cones
- Price
- £32.23
- Rating
- 4.6/5
- Reviews
- 213
- Age
- 3y ago
2 Traffic Safety Delineator Posts - Red and White | Height Adjustable Barrier Posts with Fillable Base and 2 Meter Plastic Chain | Portable Indoor Queue & Access Control Poles with S Connectors
- Price
- £20.33
- Rating
- 3.8/5
- Reviews
- 29
- Age
- 1y ago
Trending
90-day click momentum
12 x 460mm 1-Piece High Traffic Cones for Street Safety - Strong and Durable Outdoor Cones with Very Low Centre of Gravity - U.K Made Safety Cones
- Price
- £63.03
- Rating
- 4.6/5
- Reviews
- 213
- Age
- 3y ago
2 Traffic Safety Delineator Posts - Yellow and Black | Height Adjustable Barrier Posts with Fillable Base and 2 Meter Plastic Chain | Portable Indoor Queue & Access Control Poles with S Connectors
- Price
- £20.12
- Rating
- 3.8/5
- Reviews
- 29
- Age
- 1y ago
Berry 50CM Traffic Cone | High Visibility Safety Cone with Black Base | 20Inch PE Portable Road Cone for Street Driveway & Parking Safety | Wind Resistant Reflective Traffic Cone - Set of 2
- Price
- £17.27
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 3y ago
2 Pack 18/45cm Collapsible Traffic Safety Cones Multi Purpose Pop-up Cones with Reflective Collar for Road Safety Orange Cones for Driving Training Parking Lots
- Price
- £13.74
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 9mo ago
Traffic Delineator Post with Weighted Base & Reflective Collars Adjustable Parking Cones with 4 FT Chains Portable Orange Driveway Barrier Pole for Traffic Crowd ControlPatented
- Price
- £20.79
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago
Newest
by launch date
Berry 75CM Unbreakable Traffic Cone - Orange | High-Visibility PVC Safety Cone with Black Weighted Base | Reflective Road Cone for Parking Road Safety & Construction - Set of 1
- Price
- £16.38
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 8mo ago
4 Pack 38cm Traffic Safety Cones with Reflective Collars No Parking Cones| Training Cones| Orange Construction Cones| Road Cones for Parking lot Driveway Sport and Driving Training
- Price
- £21.82
- Rating
- 4.4/5
- Reviews
- 390
- Age
- 8mo ago
2 Pack 18/45cm Collapsible Traffic Safety Cones Multi Purpose Pop-up Cones with Reflective Collar for Road Safety Orange Cones for Driving Training Parking Lots
- Price
- £13.74
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 9mo ago
Traffic Delineator Post with Weighted Base & Reflective Collars Adjustable Parking Cones with 4 FT Chains Portable Orange Driveway Barrier Pole for Traffic Crowd ControlPatented
- Price
- £20.79
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago
4x18 (45cm) Collapsible Traffic Safety Cones Dual Reflective Collar Pop-up Warning Cone for Road Parking Driving Practice Orange
- Price
- £24.14
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
16
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
43%
Top 20: 80%
Open market
11%
- Berry42%
- Street Solutions UK31%
- BURAKH6%
- innovatus5%
- Alytree3%
- Bramble2%
- Open — no brand owns it (7 brands, 11%)
Demand
Traffic Cones search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Traffic Cones search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- traffic cones70K/yr
- traffic cone21K/yr
- no parking cones17K/yr
- parking cones8K/yr
- road cones7K/yr
- traffic cones no parking5K/yr
- parking cones do not park5K/yr
- safety cones5K/yr
- parking cone3K/yr
Reviews and returns
What reviews say buyers love and hate about Traffic Cones
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap and cheerful
Poor quality
purchase a better quality product from a reputable retailer
So not fit for purpose
Fine. if small
Small traffic cones
are no use with water as ballast
Leaky bollards
Lightweight and disappointing
Love
Good Quality
The traffic cones are very good; well made, stable and competitively priced
The are well made
Strong and sturdy
The base is strong
Sturdy well made cones
Does the job
As described
Just what I wanted
Excellent for the money
Well worth the money
Good value for money
Really good size too
Good size cones for learner driver
Useful size with a heavy base
Return
0.2% Return rate 38% Fixable by listing
So not fit for purpose
Fine. if small
Small traffic cones
Lightweight and disappointing
Box was too weak for the weight of the goods
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Traffic Cones questions
Answered from the same tracked data.