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Tooth Glue

Tooth Glue shows beatable incumbent ratings (3.7★), but a small market ($96K/yr) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 24Growth 24Conversion 75Competition 38Returns 98Price range 65Avg price 79Brand share 38Review moat 37Quality gap 98
This niche Category average

Is Tooth Glue profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tooth Glue is a £96K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 53/100.

Tooth Glue: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -3.0% over the last 90 days and 6.9% of searches end in a purchase.

£96K

revenue / yr

Units sold / yr6K
Search volume / yr-3.0%83K
Conversion rate6.9%
Avg price£16.60

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers12 · 71
Top-5 product click share62%
Open market18%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.7★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement94%
New entrants (1y)7· 4 succeeded
Avg rating3.7★
Avg reviews2,820

Top Tooth Glue products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£19K£29K£38K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

71

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

13%

  • LIFE24%
  • DenTek22%
  • Latus20%
  • SPIDENT11%
  • Dr Denti6%
  • DiDENT5%
  • Open — no brand owns it (6 brands, 13%)

Tooth Glue demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume83KCVR6.9%Products17Brands12Top 5 Brands82%OOS Rate1.0%Rating3.7★Reviews2,820Avg BSR#25
3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Tooth Glue search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dental glue18K/yr
  • dental cement for crowns16K/yr
  • tooth glue for crowns10K/yr
  • dental glue for crowns15K/yr
  • dental cement permanent fix11K/yr
  • glue for teeth6K/yr
  • dental adhesive for crowns4K/yr
  • dental crown cement4K/yr

What reviews say buyers love and hate about Tooth Glue

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Oral Hygiene13%

there is stayed saved me a couple of hundred dentist well done

Quality-Overall13%

Excellent product

Advertised Vs Actual Product9%

As advertised

Value For Money9%

Great value for the money

Efficiency7%

Does the job well

What buyers complain about

83% of reviews
Functionality-Overall21%

wasnt very effective

Durability14%

It didnt even last 1/2 an hour

Value For Money11%

Waste of money

Quality-Overall11%

RUBBISH PRODUCT

Adhesion/Stickiness10%

Very poor adhesive properties

Tooth Glue return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

19%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
28%
2Adhesion/Stickiness
16%
3Advertised Vs Actual Product
11%
4Durability
8%
5Size-Overall
5%

Common Tooth Glue questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tooth Glue 53/100 on Amazon United Kingdom — Worth a look. The niche generates £96K/yr across 17 tracked products. 4 of 7 products launched in the last 360 days are still selling. Search demand moved -3.0% over the last 90 days.
Search demand for Tooth Glue on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.