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53

tooth glue

Worth a look

Shows beatable incumbent ratings (3.7★), but a small market ($96K/yr) keeps it on the watch list.

Market size 24Growth 24Conversion 75Competition 38Returns 98Price range 65Avg price 79Brand share 38Review moat 37Quality gap 98

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great£16.60

avg listing price — sweet spot $15–$100

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Price range

Good£2.75–£38.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,819.59

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£96K

£96K/yr · 83K searches

Growth

Bad-3.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, tooth glue is a £96K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

tooth glue market data

Units sold / yr
5K–6K
avg 250–500/product
Revenue / yr
£83K–£100K
units × avg price
Conversion rate
6.9%
Avg BSR
#25
Page quality
0%
Prime
71%
Sponsored
94%
Out of stock
1.0%
Avg brand age
36 months
Avg seller age
169 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

71

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

13%

  • LIFE24%
  • DenTek22%
  • Latus20%
  • SPIDENT11%
  • Dr Denti6%
  • DiDENT5%
  • Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.
3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top tooth glue search terms

  • dental glue18K/yr
  • dental cement for crowns16K/yr
  • tooth glue for crowns10K/yr
  • dental glue for crowns15K/yr
  • dental cement permanent fix11K/yr
  • glue for teeth6K/yr
  • dental adhesive for crowns4K/yr
  • dental crown cement4K/yr
All search terms

Top tooth glue products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£10K20%£19K30%£29K40%£38K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about tooth glue

What buyers praise and complain about, mined from review topics.

What buyers love

Oral Hygiene13%

“there is stayed saved me a couple of hundred dentist well done”

Quality-Overall13%

“Excellent product”

Advertised Vs Actual Product9%

“As advertised”

Value For Money9%

“Great value for the money”

Efficiency7%

“Does the job well”

Adhesion/Stickiness7%

“Great adhesion”

Ease Of Use7%

“Easy to use”

Durability5%

“Did the job well three weeks”

Strength5%

“Strong bond”

Maintenance And Repair4%

“Great quick fix”

What buyers complain about

Functionality-Overall21%

“wasnt very effective”

Durability14%

“It didnt even last 1/2 an hour”

Value For Money11%

“Waste of money”

Quality-Overall11%

“RUBBISH PRODUCT”

Adhesion/Stickiness10%

“Very poor adhesive properties”

Advertised Vs Actual Product6%

“FAlse advertising”

Oral Hygiene4%

“Does not stay in the tooth its just like play dough and won't stick”

Ease Of Use2%

“Not easy to use”

Instructions/User Manual/Troubleshooting2%

“No instruction on the box or tube”

Size-Overall2%

“Very small”

Top return reasons

Functionality-Overall28%
Adhesion/Stickiness16%
Advertised Vs Actual Product11%
Durability8%
Size-Overall5%
Maintenance And Repair3%
Instructions/User Manual/Troubleshooting3%
Quality-Overall3%
Tooth Brightening2%
Compatibility-Overall2%

Common questions

Is tooth glue profitable to sell on Amazon United Kingdom?
The niche generates £96K/yr across 17 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the tooth glue niche?
12 brands and 71 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in tooth glue?
Top complaints mined from reviews: Functionality-Overall, Durability, Value For Money. The return rate is 0.4%.
When does demand for tooth glue peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the tooth glue niche?
Listings span £2.75–£38.17; the average listing price is £16.60 (sweet spot $15–$100). The average incumbent carries 2,820 reviews — the moat a new listing must climb.