Toilet Seat Covers
FailDemand is soft, at -11.0% this quarter, so Toilet Seat Covers is a Fail.
- Flapen Score
- 47 / 100Ranks 422 of 740 Business, Industry & Science niches · −2 vs the category median of 4947
- Market size
- £144K/yr291K searches / yr
- 90-day growth
- -11.0%search demand this quarter
- Competition
- 72%top-5 click share · 13 brands · 20 sellers
Flapen Score
Toilet Seat Covers against its category
The dotted line is the Business, Industry & Science average. Past it, Toilet Seat Covers is stronger. Inside it, weaker.
Market
The Toilet Seat Covers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toilet Seat Covers 291K times last year and spent an estimated £144K. The top 5 brands take 74% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.
01 · Demand
6.9% of searches ended in a purchase last week.
Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £144K a year.
- Searches, last 12 months
- 291K
- Growth, 90 days vs prior 90
- -11.0%
- Conversion, latest week
- 6.9%
- Market size, estimated
- £144Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- toilet seat covers123K searches a year
02 · Price
A sale here is worth £7.20.
Listings sell for £7.20 on average, from £2.56 to £20.29. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.20 that is £4K to £5K a year per listing.
- Average price
- £7.20under the $15 to $100 sweet spot
- Price range
- £2.56–£20.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #158 within Janitorial & Sanitation Supplies. It carries 1,323 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #158in Janitorial & Sanitation Supplies
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,323per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Toilet Seat Covers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MAIYADUO 60PCS Disposable Toilet Seat Covers Flushable Toilet Seat Covers for Kids Adults Pregnant Women Disposable Toilet Seat Cover for Travel Use in Public Toilets
- Price
- £5.89
- Rating
- 4.3/5
- Reviews
- 2,043
- Age
- 6y ago
Toilet Seat Covers Disposable Flushable - Regular Size (16x19) - Travel Size Individually Wrapped Soft & Strong Pocket Size for Public Restrooms at the Office for Commuters or Holiday (10 Pack)
- Price
- £7.05
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 9mo ago
Toilet Seat Covers (60 Pack) XL Flushable and Biodegradable Paper Toilet Seat Cover Disposable for Adult and Kids Potty Training Great for Airplane Travel Seats Public Restroom and Camping
- Price
- £5.97
- Rating
- 4.0/5
- Reviews
- 3,385
- Age
- 5y ago
Ruitena 60 Disposable Toilet Seat Covers Flushable Portable & Travel-Friendly Hygienic Anti-Germ Barrier Paper Toilet Seat Covers for Public Toilets
- Price
- £5.32
- Rating
- 4.2/5
- Reviews
- 615
- Age
- 5y ago
GoHygiene Flushable Paper Toilet Seat Covers 5 Travel Packs (50 Covers) Each Pack contains 10 Paper Seat Covers Hygienic Disposable Pocket Size Use in Public Toilets
- Price
- £7.12
- Rating
- 4.3/5
- Reviews
- 1,689
- Age
- 13y ago
Trending
90-day click momentumToilet Seat Covers Disposable Flushable - Regular Size (16x19) - Travel Size Individually Wrapped Soft & Strong Pocket Size for Public Restrooms at the Office for Commuters or Holiday (10 Pack)
- Price
- £7.05
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 9mo ago
Flintronic Disposable Toilet Seat Covers 60 Pcs Portable Toilet Seat Covers for Adults and Kids Flushable & Biodegradable Paper Toilet Seat Covers for Public Restroom Airplane Train
- Price
- £4.25
- Rating
- 4.1/5
- Reviews
- 157
- Age
- 1mo ago
Toilet Seat Covers 3PCS Soft Thicker Warmer Toilet Seat Cover Set Winter Toilet Covers Bathroom Plush Toilet Cushion Seat Cover Washable Easy Installation General Toilet Cover Pink Green Blue
- Price
- £6.62
- Rating
- 3.7/5
- Reviews
- 21
- Age
- 9mo ago
GoHygiene Flushable Paper Toilet Seat Covers 5 Travel Packs (50 Covers) Each Pack contains 10 Paper Seat Covers Hygienic Disposable Pocket Size Use in Public Toilets
- Price
- £7.12
- Rating
- 4.3/5
- Reviews
- 1,689
- Age
- 13y ago
1 PCS Toilet Seat Lid Cover Microfiber Soft Velvet Toilet Cover Durable Adjustable Stretch Fuzzy Seat Covers with Elastic Bottom Absorbent Machine Washable Comfortable for Most Toilets Lids(Gray)
- Price
- £4.79
- Rating
- 4.0/5
- Reviews
- 78
- Age
- 8mo ago
Newest
by launch dateFlintronic Disposable Toilet Seat Covers 60 Pcs Portable Toilet Seat Covers for Adults and Kids Flushable & Biodegradable Paper Toilet Seat Covers for Public Restroom Airplane Train
- Price
- £4.25
- Rating
- 4.1/5
- Reviews
- 157
- Age
- 1mo ago
1 PCS Toilet Seat Lid Cover Microfiber Soft Velvet Toilet Cover Durable Adjustable Stretch Fuzzy Seat Covers with Elastic Bottom Absorbent Machine Washable Comfortable for Most Toilets Lids(Gray)
- Price
- £4.79
- Rating
- 4.0/5
- Reviews
- 78
- Age
- 8mo ago
Toilet Seat Covers Disposable Flushable - Regular Size (16x19) - Travel Size Individually Wrapped Soft & Strong Pocket Size for Public Restrooms at the Office for Commuters or Holiday (10 Pack)
- Price
- £7.05
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 9mo ago
Toilet Seat Covers 3PCS Soft Thicker Warmer Toilet Seat Cover Set Winter Toilet Covers Bathroom Plush Toilet Cushion Seat Cover Washable Easy Installation General Toilet Cover Pink Green Blue
- Price
- £6.62
- Rating
- 3.7/5
- Reviews
- 21
- Age
- 9mo ago
20pcs Disposable Toilet Seat Covers Portable Toilet Seat Covers Suitable for Travel Hotel Accommodation Public Toilets Healthy Blue Toilet Seat Covers Each is Individually Packaged
- Price
- £5.05
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
13 falling
Sellers
20
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
21%
- MAIYADUO38%
- LooREADY14%
- TenFans10%
- Ruitena7%
- GoHygiene5%
- flintronic5%
Demand
Toilet Seat Covers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Search terms
Top Toilet Seat Covers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toilet seat covers123K/yr
- disposable toilet seat covers41K/yr
- toilet seat cover45K/yr
- toilet seat covers disposable travel19K/yr
- toilet covers disposable9K/yr
- toilet cover14K/yr
- flushable toilet seat covers5K/yr
- toilet seat covers washable8K/yr
- disposable toilet seat covers flushable3K/yr
- toilet seat warmer15K/yr
Reviews and returns
What reviews say buyers love and hate about Toilet Seat Covers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't fit larger seats
Small
unfortunately does not fit
The material is thin
Paper to fiddling and thin
They are not as thick as described; to me, they are thin,
Too expensive
I do think theyre a little pricey
A little expensive at over 60p per sheet
Not the best toilet seat covers
Poor quality
Load of rubbish
awful awful colours
Wrong colour
Love
Super handy
Very easy to use
easy to apply
but still a very nice well made cover
The quality is pretty strong here
Excellent quality
Handy size to carry with you
Very handy and the packs are very compact
easy to carry in a handbag or backpack
Fits well
They are easy to fit and clean
fits most toilets
Very comfortable
you can easily boost confidence of using the convenience
Overall, theyre a practical and comfy addition to my home
Return
0.7% Return rate 54% Fixable by listing
Doesn't fit larger seats
Small
unfortunately does not fit
Not the best toilet seat covers
Poor quality
Load of rubbish
Nothing like the picture
looks nothing like the photo
Dont do the job
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toilet Seat Covers questions
Answered from the same tracked data.