Is toilet roll dispenser profitable to sell on Amazon United Kingdom?

The niche generates £19K/yr across 27 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the toilet roll dispenser niche?

15 brands and 71 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in toilet roll dispenser?

Top complaints mined from reviews: Size-Overall, Strength, Durability. The return rate is 0.7%.

When does demand for toilet roll dispenser peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the toilet roll dispenser niche?

Listings span £10.46–£31.50; the average listing price is £18.58 (sweet spot $15–$100). The average incumbent carries 186 reviews — the moat a new listing must climb.

toilet roll dispenser

Worth a look

Shows low returns (0.7%), but a small market ($19K/yr) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great186.48

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£18.58

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great£10.46–£31.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-9.8%

90-day search growth — must beat 0% to launch

Market size

Bad£19K

£19K/yr · 29K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, toilet roll dispenser is a £19K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

toilet roll dispenser market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £46K–£56K; units × avg price
Conversion rate: 3.5%
Avg BSR: #123
Page quality: 0%
Prime: 85%
Sponsored: 74%
Out of stock: 4.0%
Avg brand age: 55 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

27%

Yosoo Health Gear16%
Jofel15%
Tissting13%
2WORK10%
Colist10%
NICEME9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top toilet roll dispenser search terms

toilet roll dispenser17K/yr -11.3%2.3% conv.
mini jumbo toilet roll dispenser5K/yr -13.1%7.9% conv.
commercial toilet roll holder4K/yr +3.2%4.3% conv.
toilet paper dispenser4K/yr -12.0%2.5% conv.

All search terms

Top toilet roll dispenser products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Toilet Roll Wall Mounted Dispenser Toilet Paper Roll Wall Mounted Dispenser for Toilet Bathroom 10.6x11.0x4.7in Paper Core 6.8 to 9 cm 2.68 to 3.54in (White)

Yosoo Health Gear£14.703.4★3 rev

Commercial Jumbo Toilet Paper Dispenser With Shelf 9 Inch Roll 2.5 Core Stainless Steel Paper Towel Dispenser Wall Mounted Single Roll Toilet Paper Holder Tissue Dispenser (Silver)

Tissting£19.953.5★21 rev

Jofel Smart Medium Toilet Roll Holder White 300 m

Jofel£13.244.4★514 rev

Colist Self Adhesive Toilet Roll Holder with Cover Cat Proof Small

Colist£10.464.4★1,955 rev

2Work CT34014 Mini Jumbo Toilet Roll Dispenser

2WORK£13.484.4★81 rev

Newest

by launch date

NICEME Stainless Steel Hand Towel Dispenser Lockable Mini Jumbo Toilet Roll Dispenser Commercial Toilet Tissue Dispensers Diameter 255mm Center axis 40mm - Silver

NICEME£20.3429 rev

10mo ago

Lockable Toilet Roll Dispenser 10 Inch Roll Stainless Steel Towel Dispenser Commercial Jumbo Toilet Paper Dispenser Wall Mount Single Roll Toilet Paper Holder with Key Lock

HISUEKIG£18.714 rev

10mo ago

Toilet Roll Wall Mounted Dispenser Toilet Paper Roll Wall Mounted Dispenser for Toilet Bathroom 10.6x11.0x4.7in Paper Core 6.8 to 9 cm 2.68 to 3.54in (White)

Yosoo Health Gear£14.703 rev

11mo ago

Pro Washroom Jumbo Toilet Roll Dispenser 10 Inch Wall-Mounted Lockable ABS Durable White Matte Finish Fits 250mm Rolls Core 23 Hygienic Space-Saving for Commercial & Home Bathrooms

Pro Washroom£16.095 rev

11mo ago

Modunful Toilet Tissue Dispenser Mini Jumbo Toilet Paper Roll Holder Wall Mounted Commercial Toilet Tissue Dispensers Single Roll Jumbo Holder for Toilet Office School Bathroom

modunful£20.381 rev

12mo ago

What buyers say about toilet roll dispenser

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“good quality”

Advertised Vs Actual Product17%

“Does exactly what I wanted”

Strength9%

“Good Sturdy”

Value For Money8%

“Decent product for the price”

Adhesion/Stickiness7%

“Easy to put up the adhesive is very strong well worth the money”

Dispensing Mechanism6%

“the dispensing works well”

Size-Overall3%

“its good to be able to fit 2 rolls in at a time”

Ease Of Use3%

“Good and practical”

Durability2%

“Not had any broken yet”

Locking Mechanism2%

“The lock works smoothly”

What buyers complain about

Size-Overall25%

“jumbo roll does not fit in this as it says very disappointed”

Strength9%

“have had two of these that have both now broken as the clip is too flimsy”

Durability6%

“Doesnt last”

Quality-Overall6%

“Not Great Quality”

Locking Mechanism4%

“Disappointed that the lock mechanism arrived not aligned with the casing”

Scratch Resistance4%

“Small scratch on casing as well”

Touch/Button Controls3%

“The reason I took stars off is the material is plastic, and not good, it feels like it can break and if you don't line it up properly, the button doesn't get fully inserted, can be annoying when replacing paper for it”

Assembly/Installation3%

“My husband did struggle to get this installed as it wasn't as even as he wanted”

Top return reasons

Size-Overall71%

Compatibility-Overall7%

Quality-Overall4%

Strength4%

Functionality-Overall2%

Dispensing Mechanism2%

Defective Material/Parts2%

Mechanism Issues1%

Ease Of Cleaning1%

Ease Of Use1%

Common questions

Is toilet roll dispenser profitable to sell on Amazon United Kingdom?: The niche generates £19K/yr across 27 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the toilet roll dispenser niche?: 15 brands and 71 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in toilet roll dispenser?: Top complaints mined from reviews: Size-Overall, Strength, Durability. The return rate is 0.7%.
When does demand for toilet roll dispenser peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the toilet roll dispenser niche?: Listings span £10.46–£31.50; the average listing price is £18.58 (sweet spot $15–$100). The average incumbent carries 186 reviews — the moat a new listing must climb.