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Toilet Roll Dispenser

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $19K a year here, so Toilet Roll Dispenser is a Maybe.

Flapen Score
52
52 / 100
Top 35% of 740 Business, Industry & Science niches · +3 vs the category median of 49
Market size
£19K/yr29K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
56%top-5 click share · 15 brands · 71 sellers

Flapen Score

Toilet Roll Dispenser against its category

The dotted line is the Business, Industry & Science average. Past it, Toilet Roll Dispenser is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Roll Dispenser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toilet Roll Dispenser 29K times last year and spent an estimated £19K. The top 5 brands take 64% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
3.5%
Market size, estimated
£19Ka year
Peak month
February1.3× the quietest month
Top search term
toilet roll dispenser17K searches a year

02 · Price

A sale here is worth £18.58.

Listings sell for £18.58 on average, from £10.46 to £31.50. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £18.58 that is £0 to £2K a year per listing.

Average price
£18.58inside the $15 to $100 sweet spot
Price range
£10.46–£31.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #123 within Janitorial & Sanitation Supplies. It carries 186 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
85%
Out of stock, average day
4.0%
Average rank
#123in Janitorial & Sanitation Supplies
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
186per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Toilet Roll Dispenser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£941£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

71

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

27%

  • Yosoo Health Gear16%
  • Jofel15%
  • Tissting13%
  • 2WORK10%
  • Colist10%
  • NICEME9%

Demand

Toilet Roll Dispenser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Toilet Roll Dispenser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilet roll dispenser17K/yr
  • mini jumbo toilet roll dispenser5K/yr
  • commercial toilet roll holder4K/yr
  • toilet paper dispenser4K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Roll Dispenser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.24

jumbo roll does not fit in this as it says very disappointed

it is obviously large on the wall

Some people might find it a bit smaller than they expect from the pictures

Strength9%

have had two of these that have both now broken as the clip is too flimsy

Not as robust as I would liked

Durability6%−0.05

Doesnt last

Quality-Overall6%+1.03

Not Great Quality

Not great quality

Locking Mechanism4%−0.03

Disappointed that the lock mechanism arrived not aligned with the casing

Love

Quality-Overall20%+1.03

good quality

Very nice product

Great item

Advertised Vs Actual Product17%+2.37

Does exactly what I wanted

does what it states

Just what I needed

Strength9%

Good Sturdy

Sturdy good toilet roll

Sturdy product

Value For Money8%+0.69

Decent product for the price

Good value

it is good value for money compared to other metal dispensers

Adhesion/Stickiness7%+0.50

Easy to put up the adhesive is very strong well worth the money

Installation is a choice between screws and adhesives, Just use adhesives because it is very light, and the adhesives are good enough, you may need some pliers as it didn't come with the wrench to tighten the bolts

Return

0.7% Return rate 74% Fixable by listing

Size-Overall71%█▇▆█▇▇

jumbo roll does not fit in this as it says very disappointed

it is obviously large on the wall

Some people might find it a bit smaller than they expect from the pictures

Compatibility-Overall7%▄▁▅▁█▃
Quality-Overall4%▆▄▁█▆▆

Not Great Quality

Not great quality

Strength4%▁▁█▁▂▂

have had two of these that have both now broken as the clip is too flimsy

Not as robust as I would liked

Functionality-Overall2%█▁▁▁▁▄

FAQ

Common Toilet Roll Dispenser questions

Answered from the same tracked data.