Skip to content

Thermostat Plug

Fail

Demand is soft, at -58.2% this quarter, so Thermostat Plug is a Fail.

Flapen Score
44
44 / 100
Ranks 520 of 740 Business, Industry & Science niches · −5 vs the category median of 49
Market size
£34K/yr24K searches / yr
90-day growth
-58.2%search demand this quarter
Competition
65%top-5 click share · 14 brands · 20 sellers

Flapen Score

Thermostat Plug against its category

The dotted line is the Business, Industry & Science average. Past it, Thermostat Plug is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermostat Plug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thermostat Plug 24K times last year and spent an estimated £34K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -58.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-58.2%
Conversion, latest week
8.6%
Market size, estimated
£34Ka year
Peak month
November9.8× the quietest month
Top search term
thermostat plug14K searches a year

02 · Price

A sale here is worth £16.28.

Listings sell for £16.28 on average, from £7.78 to £29.37. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £16.28 that is £0 to £2K a year per listing.

Average price
£16.28inside the $15 to $100 sweet spot
Price range
£7.78–£29.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #287 within Test & Measurement. It carries 282 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
95%
Out of stock, average day
21.7%
Average rank
#287in Test & Measurement
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
282per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Thermostat Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

20

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

19%

  • KETOTEK29%
  • Nerissa14%
  • LOWENERGIE13%
  • Gobesty9%
  • Inkbird9%
  • PBMLGO8%

Demand

Thermostat Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.8×

Search terms

Top Thermostat Plug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thermostat plug14K/yr
  • plug in thermostat6K/yr
  • thermostat plug socket uk4K/yr

Reviews and returns

What reviews say buyers love and hate about Thermostat Plug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting17%−0.11

Not a precise way of doing it

I can't make head nor tail of the manual

Instructions are vague

Functionality-Overall15%−0.20

didnt work

Didn't work for long

Stopped working

Measurement/Reading Accuracy8%−0.11

that was only reading 23 which is way off what the temperature was saying on the digital device

Trouble was the temperature probe constantly read about 10 degrees above the actual surrounding temperature

Assembly/Installation7%−0.05

Really complicated to set

Hard to set

my god, it's complicated to work out how to set it up

Durability6%−0.03

Item failed after about 4weeks

Love

Quality-Overall25%+2.05

Decent quality too

Excellent build quality and features

Solid build quality

Temperature Control11%+0.08

working well controlling a cooling fan

Easy to set minimum switch on temperature

Good Digital Temperature Controller Plug

Efficiency10%+1.03

Works great and gives me peace of mind

It works very well

Works great

Ease Of Use9%+0.08

Ease of use

It has a wonderfully easy-to-read display

Easy to use

Value For Money8%+0.39

good value

great value for money

Good value

Return

3.0% Return rate 0% Fixable by listing

Functionality-Overall19%█▅▆▆▄▄

didnt work

Didn't work for long

Stopped working

Heating12%▄█▄▅▆▃
Compatibility-Overall9%██▅▄▃▄
Measurement/Reading Accuracy8%▂▄▅▇▆█

that was only reading 23 which is way off what the temperature was saying on the digital device

Trouble was the temperature probe constantly read about 10 degrees above the actual surrounding temperature

Temperature Control8%▂▃▂▃▃█

It appears that the cooling mode contradicts the heating mode

nor does it register a temperature at all despite the actual plug still showing the figure

FAQ

Common Thermostat Plug questions

Answered from the same tracked data.