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Thermal Camera

Fail

Demand is soft, at -50.6% this quarter, so Thermal Camera is a Fail.

Flapen Score
36
36 / 100
Ranks 689 of 740 Business, Industry & Science niches · −13 vs the category median of 49
Market size
£637K/yr548K searches / yr
90-day growth
-50.6%search demand this quarter
Competition
57%top-5 click share · 10 brands · 20 sellers

Flapen Score

Thermal Camera against its category

The dotted line is the Business, Industry & Science average. Past it, Thermal Camera is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermal Camera market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thermal Camera 548K times last year and spent an estimated £637K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 548K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -50.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £637K a year.

Searches, last 12 months
548K
Growth, 90 days vs prior 90
-50.6%
Conversion, latest week
0.9%
Market size, estimated
£637Ka year
Peak month
January4.2× the quietest month
Top search term
thermal camera256K searches a year

02 · Price

A sale here is worth £132.19.

Listings sell for £132.19 on average, from £45.20 to £268.69. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £132.19 that is £13K to £33K a year per listing.

Average price
£132.19above the $15 to $100 sweet spot
Price range
£45.20–£268.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£13K–£33K
Returns
10.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #767 within Test & Measurement. It carries 642 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
96%
Out of stock, average day
7.1%
Average rank
#767in Test & Measurement
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
642per listing
Listings tracked
25

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Thermal Camera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£64K£96K£127K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

20

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

8%

  • HIKMICRO45%
  • TOPDON29%
  • Foxwell9%
  • Jemcgrl3%
  • LAUREII3%
  • MiLESEEY3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Thermal Camera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Thermal Camera search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thermal camera256K/yr
  • thermal imaging camera130K/yr
  • infrared camera31K/yr
  • thermal camera android24K/yr
  • thermal camera iphone14K/yr
  • thermal imaging15K/yr
  • hikmicro10K/yr
  • thermal image camera12K/yr
  • thermal imager9K/yr
  • ir camera7K/yr

Reviews and returns

What reviews say buyers love and hate about Thermal Camera

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting8%−0.06

Reasonable product let down by poor instructions

No paper manual

Not sure of the comments regarding lack of instructions

Display Resolution6%+0.24

not the 240x240 resolution. as shown in the title text

The resolution is low

resolution very low

Quality-Overall6%+0.79

Underwhelming

Build quality is poor

the device are not as good as it could be

Compatibility-Overall5%−0.08

Since upgrading to the iPhone 17, it no longer works

Unfortunately this functionality just doesn't work at all with this model

wont work with older iPhones

Battery Life5%−0.03

Seems to drain the phone battery somewhat

the battery just did not last

Battery is a little short

Love

Quality-Overall18%+0.79

Good quality

Good product, exactly as advertised

High quality tool that's going to be much more useful than I thought or expected

Ease Of Use15%+0.83

easy to read

Easy to use

Easy to setup and use

Value For Money14%+1.52

Excellent value

Great for the price

for me definitely worth the money

Heating7%

Great heat detector

Quite a useful tool to detect heat leaks

Automotive: Perfect for spotting cooling

Battery Life4%−0.03

Long battery life

Battery life easily supports long sessions

Brilliant battery life

Return

10.2% Return rate 12% Fixable by listing

Functionality-Overall23%▇▅██▇▆

it didn't really work

no good for circuit fault finding

Compatibility-Overall11%▄▆▇▄█▆

Since upgrading to the iPhone 17, it no longer works

Unfortunately this functionality just doesn't work at all with this model

wont work with older iPhones

Quality-Overall10%▇▅▆▄▇█

Underwhelming

Build quality is poor

the device are not as good as it could be

Heating7%▄▅▆▄██

for close up were blurry and the clarity of temperature was hit and miss

No good for heating pipes unless you you can see them cannot trace under floor lost track as soon as pipes from boil went underneath floorboards

where I have an issue with underfloor heating pipes

Image/Picture Clarity7%▄▇▂▃██

FAQ

Common Thermal Camera questions

Answered from the same tracked data.