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Tens Machine for Labour

Fail

The top 5 brands take 96% of clicks, so Tens Machine for Labour is a Fail.

Flapen Score
36
36 / 100
Ranks 689 of 740 Business, Industry & Science niches · −13 vs the category median of 49
Market size
£91K/yr110K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
72%top-5 click share · 8 brands · 27 sellers

Flapen Score

Tens Machine for Labour against its category

The dotted line is the Business, Industry & Science average. Past it, Tens Machine for Labour is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tens Machine for Labour market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tens Machine for Labour 110K times last year and spent an estimated £91K. The top 5 brands take 96% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
2.7%
Market size, estimated
£91Ka year
Peak month
July1.4× the quietest month
Top search term
tens machine for labour66K searches a year

02 · Price

A sale here is worth £31.02.

Listings sell for £31.02 on average, from £10.74 to £66.71. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £31.02 that is £8K to £16K a year per listing.

Average price
£31.02inside the $15 to $100 sweet spot
Price range
£10.74–£66.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£8K–£16K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Professional Medical Supplies. It carries 5,399 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#59in Professional Medical Supplies
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,399per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Tens Machine for Labour products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£36K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

27

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

3%

  • AUVON30%
  • Babycare TENS28%
  • TensCare27%
  • GHTENS7%
  • Easy@Home5%
  • Kinetik Medical2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Tens Machine for Labour search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Tens Machine for Labour search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tens machine for labour66K/yr
  • labour tens machine7K/yr
  • maternity tens machine8K/yr
  • tens machine labour7K/yr
  • tens machine for pain relief labour7K/yr
  • pregnancy tens machine4K/yr
  • tens machine pregnancy4K/yr
  • maternity tens machine for labour3K/yr
  • pregnancy tens machine for labour3K/yr

Reviews and returns

What reviews say buyers love and hate about Tens Machine for Labour

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall10%−0.09

didnt work for me

does not work well at all

I didnt believe in its effectiveness either

Durability7%−0.08

Broke and started shocking me after a few months

Stopped working after a few weeks

Malfunctioned after a few weeks

Instructions/User Manual/Troubleshooting6%−0.05

the instructions are poor

No instructions

The manual is unclear and not user-friendly

Charging6%−0.04

Failed to take charge in 5 th week now useless

refuses to recharge

wrong charging cable

Adhesion/Stickiness6%−0.05

The pads are very sticky

Not so good adhesive pads

Pads very sticky

Love

Quality-Overall15%+0.69

Really high quality device

EXCELLENT PRODUCT

the unit itself seems well made

Ease Of Use14%+0.66

Delivered quickly easy to use

Ease of use

Easy to operate

Value For Money14%+1.26

great value for money

Excellent value

Good for the money

Muscle Pain Relief7%+0.22

It relaxes the muscles

Great for tense muscles

Great for back pain

Joint Pain6%

Great for my twisted knee

Gave relief to my knees after the first use

eased the knee pain

Return

2.6% Return rate 10% Fixable by listing

Functionality-Overall35%▇▇█▇▇█

didnt work for me

does not work well at all

I didnt believe in its effectiveness either

Joint Pain9%▇▄▅█▆▆

NOT for Sciatica made my leg more painful

I struggle to get this going as I have arthritis

Did not seem to make much difference to knee pains

Defective Material/Parts9%▇▅▅▆█▆
Adhesion/Stickiness5%▆▃▆▄█▆

The pads are very sticky

Not so good adhesive pads

Pads very sticky

Advertised Vs Actual Product5%█▇▆▄▄▆

FAQ

Common Tens Machine for Labour questions

Answered from the same tracked data.