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Tegaderm

Fail

The top 5 products take 77% of clicks, so Tegaderm is a Fail.

Flapen Score
48
48 / 100
Ranks 388 of 740 Business, Industry & Science niches · −1 vs the category median of 49
Market size
£119K/yr152K searches / yr
90-day growth
+63.6%search demand this quarter
Competition
77%top-5 click share · 8 brands · 34 sellers

Flapen Score

Tegaderm against its category

The dotted line is the Business, Industry & Science average. Past it, Tegaderm is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tegaderm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tegaderm 152K times last year and spent an estimated £119K. The top 5 brands take 90% of clicks. Demand peaks in Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +63.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
+63.6%
Conversion, latest week
9.5%
Market size, estimated
£119Ka year
Peak month
July2.1× the quietest month
Top search term
tegaderm waterproof dressing43K searches a year

02 · Price

A sale here is worth £8.26.

Listings sell for £8.26 on average, from £2.56 to £19.55. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £8.26 that is £10K to £12K a year per listing.

Average price
£8.26under the $15 to $100 sweet spot
Price range
£2.56–£19.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£12K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #162 within Industrial Electrical. It carries 1,464 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
92%
Out of stock, average day
0.7%
Average rank
#162in Industrial Electrical
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,464per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Tegaderm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£54K£72K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

34

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

5%

  • 3M67%
  • Dimora8%
  • CXWLHH6%
  • TEGADERM +PAD5%
  • Tegaderm4%
  • DAZISEN4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Tegaderm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Search terms

Top Tegaderm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tegaderm waterproof dressing43K/yr
  • tegaderm45K/yr
  • hrt patch covers waterproof13K/yr
  • tegaderm film dressing16K/yr
  • transparent film dressing7K/yr
  • tegaderm dressing8K/yr
  • tegaderm film4K/yr
  • hrt patch covers11K/yr
  • film dressing3K/yr
  • tegaderm pad3K/yr

Reviews and returns

What reviews say buyers love and hate about Tegaderm

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness19%

the adhesive could be stronger

Rubbish just doesnt stick at all

Not as sticky as they could be

Functionality-Overall16%−0.18

Just doesnt work

Not effective

This is a different Tagederm from previous one, its thin and flimsy it doesnt work

Size-Overall16%+0.15

I ordered the wrong size so they are useless to me

Not suitable for hrt patches too small

Just need to buy bigger size is all would recommend

Ease Of Use9%+0.84

Sadly I cannot use them

very hard to get off so no fear of losing it

Value For Money6%+0.31

Very expensive for two dressings and beware sizing

very expensive not to work

Love

Ease Of Use17%+0.84

easy to use

Easy to put on

Easy to remove

Water Resistance16%+1.57

I would say they are waterproof

Great for keeping HRT patches in place and waterproof

Theyre completely waterproof: I was able to exercise, swim, shower and even use a hot tub, and it didnt budge. the HRT patch on its own would have long since failed and floated away

Adhesion/Stickiness12%

Stick very well worth buying

Stick really well

sticks well

Quality-Overall11%

Quality item

Very great product

Quality: 5/5

Value For Money10%+0.31

Great value

a great value for money

Very Good And Great Value

Return

0.2% Return rate 60% Fixable by listing

Size-Overall57%▄█▇▅▆▇

I ordered the wrong size so they are useless to me

Not suitable for hrt patches too small

Just need to buy bigger size is all would recommend

Adhesion/Stickiness21%▆▃█▆▆▅

the adhesive could be stronger

Rubbish just doesnt stick at all

Not as sticky as they could be

Functionality-Overall6%▁█▁▁▆▇

Just doesnt work

Not effective

This is a different Tagederm from previous one, its thin and flimsy it doesnt work

Quality-Overall4%█▁▁▁▁▂
Wrinkles2%▁▁▁█▁▁

FAQ

Common Tegaderm questions

Answered from the same tracked data.