Tape
MaybeReturns run at only 0.1% of orders. But prices span $0.83–$13.88, mostly outside the sweet spot, so Tape is a Maybe.
- Flapen Score
- 52 / 100Top 35% of 740 Business, Industry & Science niches · +3 vs the category median of 4952
- Market size
- £497K/yr735K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 51%top-5 click share · 14 brands · 94 sellers
Flapen Score
Tape against its category
The dotted line is the Business, Industry & Science average. Past it, Tape is stronger. Inside it, weaker.
Market
The Tape market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tape 735K times last year and spent an estimated £497K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
14.8% of searches ended in a purchase last week.
Shoppers searched for this 735K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £497K a year.
- Searches, last 12 months
- 735K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 14.8%
- Market size, estimated
- £497Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- tape469K searches a year
02 · Price
A sale here is worth £4.58.
Listings sell for £4.58 on average, from £0.83 to £13.88. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At £4.58 that is £9K to £11K a year per listing.
- Average price
- £4.58under the $15 to $100 sweet spot
- Price range
- £0.83–£13.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #6 within Packaging & Shipping Supplies. It carries 11,528 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 96%
- Out of stock, average day
- 3.6%
- Average rank
- #6in Packaging & Shipping Supplies
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 11,528per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Tape products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Stick Well 3 Rolls Clear Parcel Tape 48mm X 66m Strong Heavy Duty & Low Noise Packing Tape for Packing Boxes Moving Boxes and Secure Packaging
- Price
- £2.88
- Rating
- 4.4/5
- Reviews
- 674
- Age
- 2y ago

Sellotape Original Golden Multi-Purpose Clear Tape for Household Objects Clear Packing Tape for Sticking Envelopes or Cards Easy to Use Packaging Tape 24mmx50m
- Price
- £1.15
- Rating
- 4.8/5
- Reviews
- 2,915
- Age
- 3y ago

Merrimen Strong Heavy Duty Roll Pack Brown Packaging Tape Secure Sticky Sealing Tape for Parcel Boxes Moving Boxes Large Postal Bags for Long Term Storage (48MM x 66M) (3 rolls Brown)
- Price
- £3.14
- Rating
- 4.5/5
- Reviews
- 13,242
- Age
- 4y ago

6 Pack - Cellotape Rolls Strong Clear Packing Tape Extra Long | Packaging Sellotape Transparent Stationary Gift Wrap Tape Refill 24mm x 40m
- Price
- £4.15
- Rating
- 4.6/5
- Reviews
- 5,403
- Age
- 4y ago

MERRIMEN Strong Heavy Duty Roll Pack Clear Packaging Tape Secure Sticky Sealing Tape for Parcel Boxes Moving Boxes Large Postal Bags for Long-term Storage (48MM x 66M) (6 rolls Clear)
- Price
- £5.02
- Rating
- 4.5/5
- Reviews
- 13,242
- Age
- 5y ago
Trending
90-day click momentum
Packatape Cellotape Extra Long Easy Tear Transparent Tape Single Roll at 24mm x 66m Ideal for Gift Wrap Christmas Birthday Home Office or School - Clear Stationery Tape
- Price
- £0.83
- Rating
- 4.6/5
- Reviews
- 620
- Age
- 3y ago

Stick Well 3 Rolls Clear Parcel Tape 48mm X 66m Strong Heavy Duty & Low Noise Packing Tape for Packing Boxes Moving Boxes and Secure Packaging
- Price
- £2.88
- Rating
- 4.4/5
- Reviews
- 674
- Age
- 2y ago

Packatape 6 Rolls General Purpose Packing Parcel Tape - Clear Transparent 48mm x 66m Packaging Tape
- Price
- £5.10
- Rating
- 4.6/5
- Reviews
- 59,129
- Age
- 10y ago

ARVO Brown Packing Tape 3 Rolls with Low Noise (48mm x 60m) - Durable Parcel Tape for Packing Boxes Secure Packaging for Moving House
- Price
- £3.25
- Rating
- 4.5/5
- Reviews
- 10,103
- Age
- 3y ago

Packatape - 6 Rolls Per Pack 48MM x 66M Brown Packaging Tape for Parcels and Boxes. This 6 rolls pack of Heavy Duty Brown Packing Tape Provides a Strong Secure and Sticky Seal for your Boxes
- Price
- £5.10
- Rating
- 4.6/5
- Reviews
- 59,129
- Age
- 10y ago
Newest
by launch date
Double Dragon Cellotape Clear Packaging Tape 24mm wide 40m long (6 Rolls) | Strong Sellotape Parcel Packaging Tape | Secure Sticky Sealing Tape for Parcel Boxes Moving Boxes Large Postal Bags etc
- Price
- £3.62
- Rating
- 4.4/5
- Reviews
- 251
- Age
- 1y ago

GRIFEMA GA4003-1 Heavy Duty Parcel Tape Clear Low Noise Strong Adhesive 5cm x 66m Industrial Packing Tape for Boxes & Moving House
- Price
- £2.48
- Rating
- 4.0/5
- Reviews
- 2,095
- Age
- 1y ago

GRIFEMA GA4001-1 Double Sided Tape Heavy Duty Removable Reusable Multipurpose Tape for Carpet Mats/Photos Frames/Craft Wall Mounting (3m*2cm*1mm)
- Price
- £2.49
- Rating
- 4.3/5
- Reviews
- 8,126
- Age
- 2y ago

Stick Well 3 Rolls Clear Parcel Tape 48mm X 66m Strong Heavy Duty & Low Noise Packing Tape for Packing Boxes Moving Boxes and Secure Packaging
- Price
- £2.88
- Rating
- 4.4/5
- Reviews
- 674
- Age
- 2y ago

Sellotape Original Golden Multi-Purpose Clear Tape for Household Objects Clear Packing Tape for Sticking Envelopes or Cards Easy to Use Packaging Tape 24mmx50m
- Price
- £1.15
- Rating
- 4.8/5
- Reviews
- 2,915
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
94
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
20%
- Stick Well21%
- Packatape17%
- Merrimen16%
- Sellotape11%
- GRIFEMA8%
- Homebay7%
Demand
Tape search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Tape search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tape469K/yr
- clear tape73K/yr
- sticky tape56K/yr
- adhesive tape30K/yr
- tapes15K/yr
- transparent tape13K/yr
- wide tape8K/yr
- sticky tape rolls10K/yr
- wrapping tape15K/yr
- clear tape for packing9K/yr
Reviews and returns
What reviews say buyers love and hate about Tape
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very adhesive
Doesn't stick
Not very sticky
As usual no quality control what so ever from Amazon
Dreadful quality
very cheap low quality product
too thick
Looks a bit thicker than I expected
This one is not as thick as some available
Difficult to use
Hard to peel
Not easy to handle
Not strong
It was flimsy
Cheap and flimsy
Love
sticks very well
Good adhesion
easy to stick
Excellent value for money
Fair Price
Excellent Value
Easy to use quality item
Best quality
Great product very pleased with purchase
As advertised
As described
Just what I wanted
Good and strong
Not flimsy
Strong tape
Return
0.1% Return rate 32% Fixable by listing
Not very adhesive
Doesn't stick
Not very sticky
Not fit for purpose
Smaller roll than I thought
Small size
As usual no quality control what so ever from Amazon
Dreadful quality
very cheap low quality product
Not worth it
ended up more expensive
Honestly don't expect much for the price
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tape questions
Answered from the same tracked data.









