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Tape

Tape shows low returns (0.1%), but prices mostly outside the sweet spot ($0.83–$13.88) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 60Growth 23Conversion 97Competition 56Returns 99Price range 0Avg price 13Brand share 53Review moat 21Quality gap 45
This niche Category average

Is Tape profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tape is a £497K/yr Amazon United Kingdom market (735K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Tape: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.4% over the last 90 days and 14.8% of searches end in a purchase.

£497K

revenue / yr

Units sold / yr125K
Search volume / yr-4.4%735K
Conversion rate14.8%
Avg price£4.58

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers14 · 94
Top-5 product click share51%
Open market27%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement88%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews11,528

Top Tape products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

£0£25K£50K£75K£99K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

94

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

20%

  • Stick Well21%
  • Packatape17%
  • Merrimen16%
  • Sellotape11%
  • GRIFEMA8%
  • Homebay7%

Tape demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume735KCVR14.8%Products25Brands14Top 5 Brands73%OOS Rate3.6%Rating4.5★Reviews11,528Avg BSR#6
25K15KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Top Tape search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tape469K/yr
  • clear tape73K/yr
  • sticky tape56K/yr
  • adhesive tape30K/yr
  • tapes15K/yr
  • transparent tape13K/yr
  • wide tape8K/yr
  • sticky tape rolls10K/yr
  • wrapping tape15K/yr
  • clear tape for packing9K/yr

What reviews say buyers love and hate about Tape

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Adhesion/Stickiness35%

sticks very well

Value For Money19%

Excellent value for money

Quality-Overall16%

Easy to use quality item

Advertised Vs Actual Product9%

As advertised

Strength6%

Good and strong

What buyers complain about

84% of reviews
Adhesion/Stickiness35%

Not very adhesive

Quality-Overall14%

As usual no quality control what so ever from Amazon

Thickness8%

too thick

Ease Of Use7%

Difficult to use

Strength6%

Not strong

Tape return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
34%
2Size-Overall
25%
3Quality-Overall
7%
4Value For Money
4%
5Advertised Vs Actual Product
4%

Common Tape questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tape 52/100 on Amazon United Kingdom — Worth a look. The niche generates £497K/yr across 25 tracked products. Search demand moved -4.4% over the last 90 days.
Search demand for Tape on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 1.8× the quietest.