Is tape profitable to sell on Amazon United Kingdom?

The niche generates £497K/yr across 25 tracked products. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the tape niche?

14 brands and 94 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in tape?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Thickness. The return rate is 0.1%.

When does demand for tape peak?

Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the tape niche?

Listings span £0.83–£13.88; the average listing price is £4.58 (sweet spot $15–$100). The average incumbent carries 11,528 reviews — the moat a new listing must climb.

tape

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($0.83–$13.88) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.8%

search→purchase rate — share of searches ending in a sale

Market size

Good£497K

£497K/yr · 735K searches

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.4%

90-day search growth — must beat 0% to launch

Review moat

Bad11,527.8

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£4.58

avg listing price — sweet spot $15–$100

Price range

Bad£0.83–£13.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, tape is a £497K/yr Amazon United Kingdom market (735K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

tape market data

Units sold / yr: 100K–125K; avg 2,000–2,500/product
Revenue / yr: £458K–£573K; units × avg price
Conversion rate: 14.8%
Avg BSR: #6
Page quality: 0%
Prime: 96%
Sponsored: 88%
Out of stock: 3.6%
Avg brand age: 48 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

20%

Stick Well21%
Packatape17%
Merrimen16%
Sellotape11%
GRIFEMA8%
Homebay7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top tape search terms

tape469K/yr +0.3%10.3% conv.
clear tape73K/yr -17.5%12.1% conv.
sticky tape56K/yr -14.6%9.8% conv.
adhesive tape30K/yr -11.5%3.6% conv.
tapes15K/yr +6.0%1.7% conv.
transparent tape13K/yr -24.1%7.4% conv.
wide tape8K/yr -1.0%12.3% conv.
sticky tape rolls10K/yr -7.1%11.4% conv.
wrapping tape15K/yr -13.1%14.2% conv.
clear tape for packing9K/yr -40.8%14.9% conv.

All search terms

Top tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stick Well 3 Rolls Clear Parcel Tape 48mm X 66m Strong Heavy Duty & Low Noise Packing Tape for Packing Boxes Moving Boxes and Secure Packaging

Stick Well£2.884.4★674 rev

Sellotape Original Golden Multi-Purpose Clear Tape for Household Objects Clear Packing Tape for Sticking Envelopes or Cards Easy to Use Packaging Tape 24mmx50m

Sellotape£1.154.8★2,915 rev

Merrimen Strong Heavy Duty Roll Pack Brown Packaging Tape Secure Sticky Sealing Tape for Parcel Boxes Moving Boxes Large Postal Bags for Long Term Storage (48MM x 66M) (3 rolls Brown)

Merrimen£3.144.5★13,242 rev

6 Pack - Cellotape Rolls Strong Clear Packing Tape Extra Long | Packaging Sellotape Transparent Stationary Gift Wrap Tape Refill 24mm x 40m

Homebay£4.154.6★5,403 rev

MERRIMEN Strong Heavy Duty Roll Pack Clear Packaging Tape Secure Sticky Sealing Tape for Parcel Boxes Moving Boxes Large Postal Bags for Long-term Storage (48MM x 66M) (6 rolls Clear)

Merrimen£5.024.5★13,242 rev

Newest

by launch date

Double Dragon Cellotape Clear Packaging Tape 24mm wide 40m long (6 Rolls) | Strong Sellotape Parcel Packaging Tape | Secure Sticky Sealing Tape for Parcel Boxes Moving Boxes Large Postal Bags etc

Double Dragon£3.62251 rev

1y ago

GRIFEMA GA4003-1 Heavy Duty Parcel Tape Clear Low Noise Strong Adhesive 5cm x 66m Industrial Packing Tape for Boxes & Moving House

GRIFEMA£2.482,095 rev

1y ago

GRIFEMA GA4001-1 Double Sided Tape Heavy Duty Removable Reusable Multipurpose Tape for Carpet Mats/Photos Frames/Craft Wall Mounting (3m*2cm*1mm)

GRIFEMA£2.498,126 rev

2y ago

Stick Well 3 Rolls Clear Parcel Tape 48mm X 66m Strong Heavy Duty & Low Noise Packing Tape for Packing Boxes Moving Boxes and Secure Packaging

Stick Well£2.88674 rev

2y ago

Sellotape Original Golden Multi-Purpose Clear Tape for Household Objects Clear Packing Tape for Sticking Envelopes or Cards Easy to Use Packaging Tape 24mmx50m

Sellotape£1.152,915 rev

3y ago

What buyers say about tape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness35%

“sticks very well”

Value For Money19%

“Excellent value for money”

Quality-Overall16%

“Easy to use quality item”

Advertised Vs Actual Product9%

“As advertised”

Strength6%

“Good and strong”

Ease Of Use4%

“is easy to work with”

Durability1%

“Works well, have used for a few months”

Size-Overall1%

“good size”

Grip1%

“Superb grip tape”

Thickness1%

“These rolls are thick”

What buyers complain about

Adhesion/Stickiness35%

“Not very adhesive”

Quality-Overall14%

“As usual no quality control what so ever from Amazon”

Thickness8%

“too thick”

Ease Of Use7%

“Difficult to use”

Strength6%

“Not strong”

Size-Overall4%

“Not fit for purpose”

Durability4%

“breaks very easily”

Value For Money3%

“Not worth it”

Weight Heavy2%

“not heavy duty good”

Smell2%

“Awful smell”

Top return reasons

Adhesion/Stickiness34%

Size-Overall25%

Quality-Overall7%

Value For Money4%

Advertised Vs Actual Product4%

Functionality-Overall4%

Defective Material/Parts3%

Dispensing Mechanism3%

Thin3%

Strength2%

Common questions

Is tape profitable to sell on Amazon United Kingdom?: The niche generates £497K/yr across 25 tracked products. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the tape niche?: 14 brands and 94 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in tape?: Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Thickness. The return rate is 0.1%.
When does demand for tape peak?: Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the tape niche?: Listings span £0.83–£13.88; the average listing price is £4.58 (sweet spot $15–$100). The average incumbent carries 11,528 reviews — the moat a new listing must climb.