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Tape

Maybe

Returns run at only 0.1% of orders. But prices span $0.83–$13.88, mostly outside the sweet spot, so Tape is a Maybe.

Flapen Score
52
52 / 100
Top 35% of 740 Business, Industry & Science niches · +3 vs the category median of 49
Market size
£497K/yr735K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
51%top-5 click share · 14 brands · 94 sellers

Flapen Score

Tape against its category

The dotted line is the Business, Industry & Science average. Past it, Tape is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tape 735K times last year and spent an estimated £497K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

14.8% of searches ended in a purchase last week.

Shoppers searched for this 735K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £497K a year.

Searches, last 12 months
735K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
14.8%
Market size, estimated
£497Ka year
Peak month
December1.8× the quietest month
Top search term
tape469K searches a year

02 · Price

A sale here is worth £4.58.

Listings sell for £4.58 on average, from £0.83 to £13.88. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At £4.58 that is £9K to £11K a year per listing.

Average price
£4.58under the $15 to $100 sweet spot
Price range
£0.83–£13.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
2,000–2,500
Revenue per listing a year
£9K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #6 within Packaging & Shipping Supplies. It carries 11,528 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
3.6%
Average rank
#6in Packaging & Shipping Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,528per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£50K£75K£99K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

94

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

20%

  • Stick Well21%
  • Packatape17%
  • Merrimen16%
  • Sellotape11%
  • GRIFEMA8%
  • Homebay7%

Demand

Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tape469K/yr
  • clear tape73K/yr
  • sticky tape56K/yr
  • adhesive tape30K/yr
  • tapes15K/yr
  • transparent tape13K/yr
  • wide tape8K/yr
  • sticky tape rolls10K/yr
  • wrapping tape15K/yr
  • clear tape for packing9K/yr

Reviews and returns

What reviews say buyers love and hate about Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness35%−0.01

Not very adhesive

Doesn't stick

Not very sticky

Quality-Overall14%−0.03

As usual no quality control what so ever from Amazon

Dreadful quality

very cheap low quality product

Thickness8%−0.08

too thick

Looks a bit thicker than I expected

This one is not as thick as some available

Ease Of Use7%−0.05

Difficult to use

Hard to peel

Not easy to handle

Strength6%−0.01

Not strong

It was flimsy

Cheap and flimsy

Love

Adhesion/Stickiness35%−0.01

sticks very well

Good adhesion

easy to stick

Value For Money19%+3.02

Excellent value for money

Fair Price

Excellent Value

Quality-Overall16%−0.03

Easy to use quality item

Best quality

Great product very pleased with purchase

Advertised Vs Actual Product9%+1.21

As advertised

As described

Just what I wanted

Strength6%−0.01

Good and strong

Not flimsy

Strong tape

Return

0.1% Return rate 32% Fixable by listing

Adhesion/Stickiness34%▅▆▆▆█▄

Not very adhesive

Doesn't stick

Not very sticky

Size-Overall25%▅▇▆█▆█

Not fit for purpose

Smaller roll than I thought

Small size

Quality-Overall7%█▃▇▃▄▅

As usual no quality control what so ever from Amazon

Dreadful quality

very cheap low quality product

Value For Money4%▅▆█▇▆▃

Not worth it

ended up more expensive

Honestly don't expect much for the price

Advertised Vs Actual Product4%█▂▄▆▃▅

FAQ

Common Tape questions

Answered from the same tracked data.