Swiffer Mop
brand-locked demand (top 5 brands take 100% of clicks) — Swiffer Mop doesn't clear our bar today.
Flapen Score
Is Swiffer Mop profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Swiffer Mop is a £565K/yr Amazon United Kingdom market (320K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Skip it — 47/100.
Swiffer Mop: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -22.3% over the last 90 days and 10.5% of searches end in a purchase.
£565K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 17 products
Top Swiffer Mop products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Flash Power Spray Mop Floor Cleaner Starter Kit (1 Washable + 2 Disposable Pads) All-In-One System For Your Floors
- Price
- £24.24
- Rating
- 4.4/5
- Reviews
- 1,092
- Age
- 2y ago
Swiffer - Starter Kit for Cleaning Floors with 1 mop 8 Refills for Dry and 3 Wet Wipes - 1 piece
- Price
- £13.97
- Rating
- 4.6/5
- Reviews
- 21,502
- Age
- 7y ago
Flash Power Spray Mop Floor Cleaner Starter Kit (1 Washable + 17 Disposable Pads) All-In-One System For Your Floors
- Price
- £29.24
- Rating
- 4.4/5
- Reviews
- 1,292
- Age
- 2y ago
Spray Mops for Cleaning Floors - MEXERRIS Floor Mop with 3 Reusable Pads 2 Refillable Bottles - 360Rotatable Wet Dry Kitchen Mop Hardwood Floor Mops for Wood Laminate Wood Tiles Floors Cleaning
- Price
- £14.20
- Rating
- 4.5/5
- Reviews
- 15,974
- Age
- 4y ago
Flash Speedmop Wet Mop Floor Cleaner Starter Kit For Cleaning Floors Includes: 1 Mop 6 Wet Refills Lemon Scented For A Fast & Easy Clean
- Price
- £9.37
- Rating
- 4.5/5
- Reviews
- 5,565
- Age
- 1y ago
Trending
90-day click momentum
Flash Speedmop Floor Cleaner Starter Kit for Cleaning Floors with Dirt-Lifting Action (1 Mop 20 Wet Floor Refills)
- Price
- £12.95
- Rating
- 4.4/5
- Reviews
- 4,597
- Age
- 5mo ago
Flash Speedmop Wet Mop Floor Cleaner Starter Kit For Cleaning Floors Includes: 1 Mop 6 Wet Refills Lemon Scented For A Fast & Easy Clean
- Price
- £9.37
- Rating
- 4.5/5
- Reviews
- 5,565
- Age
- 1y ago
Flash Power Spray Mop Floor Cleaner Starter Kit (1 Washable + 6 Disposable Pads) All-In-One System For Your Floors
- Price
- £33.10
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 5mo ago
MANGOTIME Spray Mops for Cleaning Floors - Microfiber Floor Mop with 4 Reusable Washable Pads & 1 Refillable Bottle Dry Wet Dust Mop for Home Commercial Hardwood Laminate Vinyl Tile Ceramic
- Price
- £12.47
- Rating
- 4.6/5
- Reviews
- 2,476
- Age
- 2y ago
Swiffer Dust Magnet kit with 1 Handle and 7 Refill Cloths absorbs dust and Closes it
- Price
- £9.99
- Rating
- 4.5/5
- Reviews
- 8,828
- Age
- 8y ago
Newest
by launch dateFlash Power Spray Mop Floor Cleaner Starter Kit (1 Washable + 6 Disposable Pads) All-In-One System For Your Floors
- Price
- £33.10
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 5mo ago
Flash Speedmop Floor Cleaner Starter Kit for Cleaning Floors with Dirt-Lifting Action (1 Mop 20 Wet Floor Refills)
- Price
- £12.95
- Rating
- 4.4/5
- Reviews
- 4,597
- Age
- 5mo ago
Flash Speedmop Wet Mop Floor Cleaner Starter Kit For Cleaning Floors Includes: 1 Mop 6 Wet Refills Lemon Scented For A Fast & Easy Clean
- Price
- £9.37
- Rating
- 4.5/5
- Reviews
- 5,565
- Age
- 1y ago
Eyliden Mop Starter Kit with 36 Refills(12 Wet Wipes + 24 Dry Cloths)
- Price
- £12.55
- Rating
- 4.6/5
- Reviews
- 1,304
- Age
- 2y ago
MANGOTIME Spray Mops for Cleaning Floors - Microfiber Floor Mop with 4 Reusable Washable Pads & 1 Refillable Bottle Dry Wet Dust Mop for Home Commercial Hardwood Laminate Vinyl Tile Ceramic
- Price
- £12.47
- Rating
- 4.6/5
- Reviews
- 2,476
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 falling
Sellers
156
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- FLASH57%
- Swiffer26%
- MEXERRIS10%
- Eyliden5%
- MANGOTIME2%
Swiffer Mop demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Dec · busiest ÷ quietest = 7.9×
Top Swiffer Mop search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- flash power mop78K/yr
- swiffer59K/yr
- swiffer mop45K/yr
- flash spray mop39K/yr
- flash power spray mop44K/yr
- power mop22K/yr
- swifter5K/yr
- flash mop spray4K/yr
- flash powermop6K/yr
- swiffer power mop3K/yr
What reviews say buyers love and hate about Swiffer Mop
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Cleans beautifully”
“Easy to use”
“Great value”
“Excellent product”
“Really easy to assemble”
What buyers complain about
64% of reviews“Broke easily”
“Bottle leaks”
“but disappointed when cleaning”
“Unfortunately the bottles provided are not the best quality”
“not great value”
Swiffer Mop return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
18%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Swiffer Mop questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
