Swiffer Mop
FailThe top 5 brands take 100% of clicks, so Swiffer Mop is a Fail.
- Flapen Score
- 47 / 100Ranks 422 of 740 Business, Industry & Science niches · −2 vs the category median of 4947
- Market size
- £565K/yr320K searches / yr
- 90-day growth
- -22.3%search demand this quarter
- Competition
- 65%top-5 click share · 5 brands · 156 sellers
Flapen Score
Swiffer Mop against its category
The dotted line is the Business, Industry & Science average. Past it, Swiffer Mop is stronger. Inside it, weaker.
Market
The Swiffer Mop market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Swiffer Mop 320K times last year and spent an estimated £565K. All 5 brands take every click. Demand peaks in Sep–Oct–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
10.5% of searches ended in a purchase last week.
Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £565K a year.
- Searches, last 12 months
- 320K
- Growth, 90 days vs prior 90
- -22.3%
- Conversion, latest week
- 10.5%
- Market size, estimated
- £565Ka year
- Peak month
- October7.9× the quietest month
- Top search term
- flash power mop78K searches a year
02 · Price
A sale here is worth £16.88.
Listings sell for £16.88 on average, from £9.37 to £34.87. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £16.88 that is £17K to £21K a year per listing.
- Average price
- £16.88inside the $15 to $100 sweet spot
- Price range
- £9.37–£34.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £17K–£21K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #56 within Janitorial & Sanitation Supplies. It carries 11,770 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 4.2%
- Average rank
- #56in Janitorial & Sanitation Supplies
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 11,770per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Swiffer Mop products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Flash Power Spray Mop Floor Cleaner Starter Kit (1 Washable + 2 Disposable Pads) All-In-One System For Your Floors
- Price
- £24.24
- Rating
- 4.4/5
- Reviews
- 1,092
- Age
- 2y ago
Swiffer - Starter Kit for Cleaning Floors with 1 mop 8 Refills for Dry and 3 Wet Wipes - 1 piece
- Price
- £13.97
- Rating
- 4.6/5
- Reviews
- 21,502
- Age
- 7y ago
Flash Power Spray Mop Floor Cleaner Starter Kit (1 Washable + 17 Disposable Pads) All-In-One System For Your Floors
- Price
- £29.24
- Rating
- 4.4/5
- Reviews
- 1,292
- Age
- 2y ago
Spray Mops for Cleaning Floors - MEXERRIS Floor Mop with 3 Reusable Pads 2 Refillable Bottles - 360Rotatable Wet Dry Kitchen Mop Hardwood Floor Mops for Wood Laminate Wood Tiles Floors Cleaning
- Price
- £14.20
- Rating
- 4.5/5
- Reviews
- 15,974
- Age
- 4y ago
Flash Speedmop Wet Mop Floor Cleaner Starter Kit For Cleaning Floors Includes: 1 Mop 6 Wet Refills Lemon Scented For A Fast & Easy Clean
- Price
- £9.37
- Rating
- 4.5/5
- Reviews
- 5,565
- Age
- 1y ago
Trending
90-day click momentum
Flash Speedmop Floor Cleaner Starter Kit for Cleaning Floors with Dirt-Lifting Action (1 Mop 20 Wet Floor Refills)
- Price
- £12.95
- Rating
- 4.4/5
- Reviews
- 4,597
- Age
- 5mo ago
Flash Speedmop Wet Mop Floor Cleaner Starter Kit For Cleaning Floors Includes: 1 Mop 6 Wet Refills Lemon Scented For A Fast & Easy Clean
- Price
- £9.37
- Rating
- 4.5/5
- Reviews
- 5,565
- Age
- 1y ago
Flash Power Spray Mop Floor Cleaner Starter Kit (1 Washable + 6 Disposable Pads) All-In-One System For Your Floors
- Price
- £33.10
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 5mo ago
MANGOTIME Spray Mops for Cleaning Floors - Microfiber Floor Mop with 4 Reusable Washable Pads & 1 Refillable Bottle Dry Wet Dust Mop for Home Commercial Hardwood Laminate Vinyl Tile Ceramic
- Price
- £12.47
- Rating
- 4.6/5
- Reviews
- 2,476
- Age
- 2y ago
Swiffer Dust Magnet kit with 1 Handle and 7 Refill Cloths absorbs dust and Closes it
- Price
- £9.99
- Rating
- 4.5/5
- Reviews
- 8,828
- Age
- 8y ago
Newest
by launch dateFlash Power Spray Mop Floor Cleaner Starter Kit (1 Washable + 6 Disposable Pads) All-In-One System For Your Floors
- Price
- £33.10
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 5mo ago
Flash Speedmop Floor Cleaner Starter Kit for Cleaning Floors with Dirt-Lifting Action (1 Mop 20 Wet Floor Refills)
- Price
- £12.95
- Rating
- 4.4/5
- Reviews
- 4,597
- Age
- 5mo ago
Flash Speedmop Wet Mop Floor Cleaner Starter Kit For Cleaning Floors Includes: 1 Mop 6 Wet Refills Lemon Scented For A Fast & Easy Clean
- Price
- £9.37
- Rating
- 4.5/5
- Reviews
- 5,565
- Age
- 1y ago
Eyliden Mop Starter Kit with 36 Refills(12 Wet Wipes + 24 Dry Cloths)
- Price
- £12.55
- Rating
- 4.6/5
- Reviews
- 1,304
- Age
- 2y ago
MANGOTIME Spray Mops for Cleaning Floors - Microfiber Floor Mop with 4 Reusable Washable Pads & 1 Refillable Bottle Dry Wet Dust Mop for Home Commercial Hardwood Laminate Vinyl Tile Ceramic
- Price
- £12.47
- Rating
- 4.6/5
- Reviews
- 2,476
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
156
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- FLASH57%
- Swiffer26%
- MEXERRIS10%
- Eyliden5%
- MANGOTIME2%
Demand
Swiffer Mop search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Dec · busiest ÷ quietest = 7.9×
Search terms
Top Swiffer Mop search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flash power mop78K/yr
- swiffer59K/yr
- swiffer mop45K/yr
- flash spray mop39K/yr
- flash power spray mop44K/yr
- power mop22K/yr
- swifter5K/yr
- flash mop spray4K/yr
- flash powermop6K/yr
- swiffer power mop3K/yr
Reviews and returns
What reviews say buyers love and hate about Swiffer Mop
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke easily
Didnt last
Broke after a month
Bottle leaks
Leaks After a Few Days
spilled out everywhere
but disappointed when cleaning
Overall weak cleaning power I would say
finds cleaning hard
Unfortunately the bottles provided are not the best quality
Poor quality
Cheap quality
not great value
What a waste of money
Overpriced
Love
Cleans beautifully
Easy to wash
Cleans well
Easy to use
Easy to hold
Easy to use and store
Great value
Good Value
Excellent value for money
Excellent product
It seems to be of reasonable quality
It is well made - light
Really easy to assemble
Easy to set up
Easy assembly
Return
0.4% Return rate 18% Fixable by listing
Stops working for no reason
It stopped working very quickly
didnt work
Not fit for purpose
The head is large
Smaller than expected
Unfortunately the bottles provided are not the best quality
Poor quality
Cheap quality
Bottle leaks
Leaks After a Few Days
spilled out everywhere
Looks very flimsy
While its not the most robust
Not particularly sturdy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swiffer Mop questions
Answered from the same tracked data.