swiffer mop
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.88avg listing price — sweet spot $15–$100
Price range
Great£9.37–£34.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£565K£565K/yr · 320K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad11,770.24avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, swiffer mop is a £565K/yr Amazon United Kingdom market (320K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
swiffer mop market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- £422K–£506K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 4.2%
- Avg brand age
- 33 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
156
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- FLASH57%
- Swiffer26%
- MEXERRIS10%
- Eyliden5%
- MANGOTIME2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.Peak months: Sep, Oct, Dec · busiest ÷ quietest = 7.9×
Top swiffer mop search terms
- flash power mop78K/yr
- swiffer59K/yr
- swiffer mop45K/yr
- flash spray mop39K/yr
- flash power spray mop44K/yr
- power mop22K/yr
- swifter5K/yr
- flash mop spray4K/yr
- flash powermop6K/yr
- swiffer power mop3K/yr
Top swiffer mop products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Flash Power Spray Mop Floor Cleaner Starter Kit (1 Washable + 2 Disposable Pads) All-In-One System For Your Floors
FLASH£24.244.4★1,092 rev
Swiffer - Starter Kit for Cleaning Floors with 1 mop 8 Refills for Dry and 3 Wet Wipes - 1 piece
Swiffer£13.974.6★21,502 rev
Flash Power Spray Mop Floor Cleaner Starter Kit (1 Washable + 17 Disposable Pads) All-In-One System For Your Floors
FLASH£29.244.4★1,292 rev
Spray Mops for Cleaning Floors - MEXERRIS Floor Mop with 3 Reusable Pads 2 Refillable Bottles - 360Rotatable Wet Dry Kitchen Mop Hardwood Floor Mops for Wood Laminate Wood Tiles Floors Cleaning
MEXERRIS£14.204.5★15,974 rev
Flash Speedmop Wet Mop Floor Cleaner Starter Kit For Cleaning Floors Includes: 1 Mop 6 Wet Refills Lemon Scented For A Fast & Easy Clean
FLASH£9.374.5★5,565 rev
Newest
by launch date
Flash Power Spray Mop Floor Cleaner Starter Kit (1 Washable + 6 Disposable Pads) All-In-One System For Your Floors
Swiffer£33.108 rev
Flash Speedmop Floor Cleaner Starter Kit for Cleaning Floors with Dirt-Lifting Action (1 Mop 20 Wet Floor Refills)
FLASH£12.954,597 rev
Flash Speedmop Wet Mop Floor Cleaner Starter Kit For Cleaning Floors Includes: 1 Mop 6 Wet Refills Lemon Scented For A Fast & Easy Clean
FLASH£9.375,565 rev
Eyliden Mop Starter Kit with 36 Refills(12 Wet Wipes + 24 Dry Cloths)
Eyliden£12.551,304 rev
MANGOTIME Spray Mops for Cleaning Floors - Microfiber Floor Mop with 4 Reusable Washable Pads & 1 Refillable Bottle Dry Wet Dust Mop for Home Commercial Hardwood Laminate Vinyl Tile Ceramic
MANGOTIME£12.472,476 rev
Trending
90-day click momentumFlash Speedmop Floor Cleaner Starter Kit for Cleaning Floors with Dirt-Lifting Action (1 Mop 20 Wet Floor Refills)
FLASH£12.954.4★
Flash Speedmop Wet Mop Floor Cleaner Starter Kit For Cleaning Floors Includes: 1 Mop 6 Wet Refills Lemon Scented For A Fast & Easy Clean
FLASH£9.374.5★
Flash Power Spray Mop Floor Cleaner Starter Kit (1 Washable + 6 Disposable Pads) All-In-One System For Your Floors
Swiffer£33.104.4★
MANGOTIME Spray Mops for Cleaning Floors - Microfiber Floor Mop with 4 Reusable Washable Pads & 1 Refillable Bottle Dry Wet Dust Mop for Home Commercial Hardwood Laminate Vinyl Tile Ceramic
MANGOTIME£12.474.6★
Swiffer Dust Magnet kit with 1 Handle and 7 Refill Cloths absorbs dust and Closes it
Swiffer£9.994.5★
What buyers say about swiffer mop
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans beautifully”
“Easy to use”
“Great value”
“Excellent product”
“Really easy to assemble”
“As advertised”
“spray comes out well”
“It's lightweight and the spray quality is good”
“Sturdy construction and was a good price”
“the smell is beautiful”
What buyers complain about
“Broke easily”
“Bottle leaks”
“but disappointed when cleaning”
“Unfortunately the bottles provided are not the best quality”
“not great value”
“Looks very flimsy”
“probably by poor quality the spring in the spraying area got broken”
“Stops working for no reason”
“Not fit for purpose”
“Smells devine”
Top return reasons
Common questions
- Is swiffer mop profitable to sell on Amazon United Kingdom?
- The niche generates £565K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the swiffer mop niche?
- 5 brands and 156 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in swiffer mop?
- Top complaints mined from reviews: Durability, Leak-Proof, Ease Of Cleaning. The return rate is 0.4%.
- When does demand for swiffer mop peak?
- Demand peaks in Sep–Oct–Dec; the busiest month runs 7.9× the quietest.
- What does it cost to enter the swiffer mop niche?
- Listings span £9.37–£34.87; the average listing price is £16.88 (sweet spot $15–$100). The average incumbent carries 11,770 reviews — the moat a new listing must climb.