Swabs
FailPrices span $1.74–$15.80, mostly outside the sweet spot, so Swabs is a Fail.
- Flapen Score
- 42 / 100Ranks 580 of 740 Business, Industry & Science niches · −7 vs the category median of 4942
- Market size
- £43K/yr44K searches / yr
- 90-day growth
- +7.3%search demand this quarter
- Competition
- 64%top-5 click share · 13 brands · 32 sellers
Flapen Score
Swabs against its category
The dotted line is the Business, Industry & Science average. Past it, Swabs is stronger. Inside it, weaker.
Market
The Swabs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Swabs 44K times last year and spent an estimated £43K. The top 5 brands take 85% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
17.7% of searches ended in a purchase last week.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- +7.3%
- Conversion, latest week
- 17.7%
- Market size, estimated
- £43Ka year
- Top search term
- non woven swabs15K searches a year
02 · Price
A sale here is worth £5.47.
Listings sell for £5.47 on average, from £1.74 to £15.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £5.47 that is £1K to £3K a year per listing.
- Average price
- £5.47under the $15 to $100 sweet spot
- Price range
- £1.74–£15.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #30 within Professional Medical Supplies. It carries 801 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 83%
- Out of stock, average day
- 2.6%
- Average rank
- #30in Professional Medical Supplies
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 801per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Swabs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Safety First Aid Group HypaCover Non-Woven Swabs - 7.5 x 7.5cm (Pack of 100)
- Price
- £2.04
- Rating
- 4.6/5
- Reviews
- 1,143
- Age
- 15y ago

Non Woven Swab 4 Ply 10 x 10cm (200)
- Price
- £3.68
- Rating
- 4.8/5
- Reviews
- 996
- Age
- 16y ago

Premier 1860A 4 Ply Sterile Absorbent Non Woven Swab 7.5cm x 7.5cm 5 Count (Pack of 40)
- Price
- £3.96
- Rating
- 4.8/5
- Reviews
- 996
- Age
- 5y ago

Premier 1920 Non-Sterile Non-Woven Swabs 4 Ply 10 cm x 10 cm White Paper Packs (Pack of 200)
- Price
- £3.75
- Rating
- 4.8/5
- Reviews
- 881
- Age
- 12y ago

JFA Medical Premium Non-Woven Gauze Swabs 10cm x 10cm - Pack of 100
- Price
- £5.86
- Rating
- 4.6/5
- Reviews
- 1,890
- Age
- 7y ago
Trending
90-day click momentum
ABENA Gauze Pads 7.5x7.5cm Pack of 100 Non-Sterile Non-Adhesive Medical Swabs Soft Absorbent Non-Woven Swabs for Injury Dressing Skin Preparation & First Aid Use Lint-Free Dressings for Wounds
- Price
- £1.74
- Rating
- 4.5/5
- Reviews
- 971
- Age
- 1y ago

FitMedix Premium Sterile Gauze Swabs for Wound Care- Soft Non Woven Cotton Swabs for Cleaning & Dressing Changes- Breathable Non Adherent Dressing Gauze Pads for First Aid (10cm x 10cm - Pack of 100)
- Price
- £7.75
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 1y ago

JFA Medical Premium Non-Woven Gauze Swabs 10cm x 10cm - Pack of 100
- Price
- £5.86
- Rating
- 4.6/5
- Reviews
- 1,890
- Age
- 7y ago

Cutiderm Non-Woven Gauze Swabs 10cm x 10cm - Pack of 200
- Price
- £6.73
- Rating
- 4.6/5
- Reviews
- 175
- Age
- 7y ago

Premier 1870A 4 Ply Sterile Absorbent Non Woven Swab 10cm x 10cm Pack of 40 (5 Swabs/Pack)
- Price
- £5.54
- Rating
- 4.7/5
- Reviews
- 962
- Age
- 5y ago
Newest
by launch date
IndustraCare Premium Sterile 4ply Medical First Aid Gauze Swabs 7.5cm x 7.5cm - 25 Packs of 5 (125 Swabs)
- Price
- £7.37
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 1y ago

IndustraCare Premium Sterile 4ply Medical First Aid Gauze Swabs 7.5cm x 7.5cm - 10 Packs of 5 (50 Swabs)
- Price
- £4.58
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 1y ago

FitMedix Premium Sterile Gauze Swabs for Wound Care- Soft Non Woven Cotton Swabs for Cleaning & Dressing Changes- Breathable Non Adherent Dressing Gauze Pads for First Aid (10cm x 10cm - Pack of 100)
- Price
- £7.75
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 1y ago

IndustraCare Premium Sterile 4ply Medical First Aid Gauze Swabs 10cm x 10cm - 10 Packs of 5 (50 Swabs)
- Price
- £4.60
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 1y ago

ABENA Gauze Pads 7.5x7.5cm Pack of 100 Non-Sterile Non-Adhesive Medical Swabs Soft Absorbent Non-Woven Swabs for Injury Dressing Skin Preparation & First Aid Use Lint-Free Dressings for Wounds
- Price
- £1.74
- Rating
- 4.5/5
- Reviews
- 971
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
32
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
64%
Top 20: 97%
Open market
12%
- Premier41%
- Safety First Aid Group18%
- JFA Medical17%
- Cutiderm6%
- IndustraCare4%
- ABENA3%
- Open — no brand owns it (7 brands, 12%)
Demand
Swabs search demand
Weekly searches over the year. Pick a range.
Search terms
Top Swabs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- non woven swabs15K/yr
- swabs16K/yr
- non woven swabs 10cm x 10cm4K/yr
- swab non woven sterile 10x10 4 ply4K/yr
- medical swabs3K/yr
- swab3K/yr
Reviews and returns
What reviews say buyers love and hate about Swabs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
swabs are so small I use two at a time
Bigger than I imagined
Quite small
Misleading advertising
The description is misleading
Description inaccurate
Cheap
Not good quality please
Absolutely terrible, this is one of those situations where i wish i spent more and got something more decent
once opened the entire pack of 5 is no longer sterile
The items are not individually packed or sterile
Not the best way to send sterile medical goods
Would like them to be a bit cheaper though
Very Pricey
Bargain at this price to have do bent in the pack
Love
premium quality with high absorption
Excellent product
Great product and excellent seller
Great value for money
Excellent value for money
Good for the price
Consistent with the description
As described
Exactly what i needed
Easy to use
easy to open
Easy to use and store
Great size
Handy size
They are a reasonable size
Return
0.1% Return rate 58% Fixable by listing
swabs are so small I use two at a time
Bigger than I imagined
Quite small
once opened the entire pack of 5 is no longer sterile
The items are not individually packed or sterile
Not the best way to send sterile medical goods
Misleading advertising
The description is misleading
Description inaccurate
Found them to be a bit tricky to open
Would like them to be a bit cheaper though
Very Pricey
Bargain at this price to have do bent in the pack
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swabs questions
Answered from the same tracked data.









