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Swabs

Fail

Prices span $1.74–$15.80, mostly outside the sweet spot, so Swabs is a Fail.

Flapen Score
42
42 / 100
Ranks 580 of 740 Business, Industry & Science niches · −7 vs the category median of 49
Market size
£43K/yr44K searches / yr
90-day growth
+7.3%search demand this quarter
Competition
64%top-5 click share · 13 brands · 32 sellers

Flapen Score

Swabs against its category

The dotted line is the Business, Industry & Science average. Past it, Swabs is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swabs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swabs 44K times last year and spent an estimated £43K. The top 5 brands take 85% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

17.7% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+7.3%
Conversion, latest week
17.7%
Market size, estimated
£43Ka year
Top search term
non woven swabs15K searches a year

02 · Price

A sale here is worth £5.47.

Listings sell for £5.47 on average, from £1.74 to £15.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £5.47 that is £1K to £3K a year per listing.

Average price
£5.47under the $15 to $100 sweet spot
Price range
£1.74–£15.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #30 within Professional Medical Supplies. It carries 801 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
83%
Out of stock, average day
2.6%
Average rank
#30in Professional Medical Supplies
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
801per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Swabs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

32

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

64%

Top 20: 97%

Open market

12%

  • Premier41%
  • Safety First Aid Group18%
  • JFA Medical17%
  • Cutiderm6%
  • IndustraCare4%
  • ABENA3%
  • Open — no brand owns it (7 brands, 12%)

Demand

Swabs search demand

Weekly searches over the year. Pick a range.

900700May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Swabs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • non woven swabs15K/yr
  • swabs16K/yr
  • non woven swabs 10cm x 10cm4K/yr
  • swab non woven sterile 10x10 4 ply4K/yr
  • medical swabs3K/yr
  • swab3K/yr

Reviews and returns

What reviews say buyers love and hate about Swabs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.10

swabs are so small I use two at a time

Bigger than I imagined

Quite small

Advertised Vs Actual Product12%−0.06

Misleading advertising

The description is misleading

Description inaccurate

Quality-Overall7%+1.27

Cheap

Not good quality please

Absolutely terrible, this is one of those situations where i wish i spent more and got something more decent

Contamination6%−0.04

once opened the entire pack of 5 is no longer sterile

The items are not individually packed or sterile

Not the best way to send sterile medical goods

Value For Money5%+1.71

Would like them to be a bit cheaper though

Very Pricey

Bargain at this price to have do bent in the pack

Love

Quality-Overall23%+1.27

premium quality with high absorption

Excellent product

Great product and excellent seller

Value For Money23%+1.71

Great value for money

Excellent value for money

Good for the price

Advertised Vs Actual Product13%−0.06

Consistent with the description

As described

Exactly what i needed

Ease Of Use6%+0.53

Easy to use

easy to open

Easy to use and store

Size-Overall5%−0.10

Great size

Handy size

They are a reasonable size

Return

0.1% Return rate 58% Fixable by listing

Size-Overall42%▁▄█▆▆▅

swabs are so small I use two at a time

Bigger than I imagined

Quite small

Contamination12%▁▄▁▄█▂

once opened the entire pack of 5 is no longer sterile

The items are not individually packed or sterile

Not the best way to send sterile medical goods

Advertised Vs Actual Product11%▁█▁▇▁▇

Misleading advertising

The description is misleading

Description inaccurate

Ease Of Use8%▁▁▁▁▇█

Found them to be a bit tricky to open

Value For Money6%▁█▁▁▁▃

Would like them to be a bit cheaper though

Very Pricey

Bargain at this price to have do bent in the pack

FAQ

Common Swabs questions

Answered from the same tracked data.