Swabs
FailPrices span $1.74–$15.80, mostly outside the sweet spot, so Swabs is a Fail.
- Flapen Score
- 42 / 100Ranks 580 of 740 Business, Industry & Science niches · −7 vs the category median of 4942
- Market size
- £43K/yr44K searches / yr
- 90-day growth
- +7.3%search demand this quarter
- Competition
- 64%top-5 click share · 13 brands · 32 sellers
Flapen Score
Swabs against its category
The dotted line is the Business, Industry & Science average. Past it, Swabs is stronger. Inside it, weaker.
Market
The Swabs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Swabs 44K times last year and spent an estimated £43K. The top 5 brands take 85% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 17.7% of those searches ended in a purchase.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- +7.3%
- Conversion, latest week
- 17.7%
- Market size, estimated
- £43Ka year
- Top search term
- non woven swabs15K searches a year
02 · Price
A sale here is worth £5.47.
Listings sell for £5.47 on average, from £1.74 to £15.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £5.47 that is £1K to £3K a year per listing.
- Average price
- £5.47under the $15 to $100 sweet spot
- Price range
- £1.74–£15.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #30 within Professional Medical Supplies. It carries 801 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 83%
- Out of stock, average day
- 2.6%
- Average rank
- #30in Professional Medical Supplies
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 801per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Swabs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Safety First Aid Group HypaCover Non-Woven Swabs - 7.5 x 7.5cm (Pack of 100)
- Price
- £2.04
- Rating
- 4.6/5
- Reviews
- 1,143
- Age
- 15y ago

Non Woven Swab 4 Ply 10 x 10cm (200)
- Price
- £3.68
- Rating
- 4.8/5
- Reviews
- 996
- Age
- 16y ago

Premier 1860A 4 Ply Sterile Absorbent Non Woven Swab 7.5cm x 7.5cm 5 Count (Pack of 40)
- Price
- £3.96
- Rating
- 4.8/5
- Reviews
- 996
- Age
- 5y ago

Premier 1920 Non-Sterile Non-Woven Swabs 4 Ply 10 cm x 10 cm White Paper Packs (Pack of 200)
- Price
- £3.75
- Rating
- 4.8/5
- Reviews
- 881
- Age
- 12y ago

JFA Medical Premium Non-Woven Gauze Swabs 10cm x 10cm - Pack of 100
- Price
- £5.86
- Rating
- 4.6/5
- Reviews
- 1,890
- Age
- 7y ago
Trending
estimated 90-day click momentum
ABENA Gauze Pads 7.5x7.5cm Pack of 100 Non-Sterile Non-Adhesive Medical Swabs Soft Absorbent Non-Woven Swabs for Injury Dressing Skin Preparation & First Aid Use Lint-Free Dressings for Wounds
- Price
- £1.74
- Rating
- 4.5/5
- Reviews
- 971
- Age
- 1y ago

FitMedix Premium Sterile Gauze Swabs for Wound Care- Soft Non Woven Cotton Swabs for Cleaning & Dressing Changes- Breathable Non Adherent Dressing Gauze Pads for First Aid (10cm x 10cm - Pack of 100)
- Price
- £7.75
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 1y ago

JFA Medical Premium Non-Woven Gauze Swabs 10cm x 10cm - Pack of 100
- Price
- £5.86
- Rating
- 4.6/5
- Reviews
- 1,890
- Age
- 7y ago

Cutiderm Non-Woven Gauze Swabs 10cm x 10cm - Pack of 200
- Price
- £6.73
- Rating
- 4.6/5
- Reviews
- 175
- Age
- 7y ago

Premier 1870A 4 Ply Sterile Absorbent Non Woven Swab 10cm x 10cm Pack of 40 (5 Swabs/Pack)
- Price
- £5.54
- Rating
- 4.7/5
- Reviews
- 962
- Age
- 5y ago
Newest
by launch date
IndustraCare Premium Sterile 4ply Medical First Aid Gauze Swabs 7.5cm x 7.5cm - 25 Packs of 5 (125 Swabs)
- Price
- £7.37
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 1y ago

IndustraCare Premium Sterile 4ply Medical First Aid Gauze Swabs 7.5cm x 7.5cm - 10 Packs of 5 (50 Swabs)
- Price
- £4.58
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 1y ago

FitMedix Premium Sterile Gauze Swabs for Wound Care- Soft Non Woven Cotton Swabs for Cleaning & Dressing Changes- Breathable Non Adherent Dressing Gauze Pads for First Aid (10cm x 10cm - Pack of 100)
- Price
- £7.75
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 1y ago

IndustraCare Premium Sterile 4ply Medical First Aid Gauze Swabs 10cm x 10cm - 10 Packs of 5 (50 Swabs)
- Price
- £4.60
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 1y ago

ABENA Gauze Pads 7.5x7.5cm Pack of 100 Non-Sterile Non-Adhesive Medical Swabs Soft Absorbent Non-Woven Swabs for Injury Dressing Skin Preparation & First Aid Use Lint-Free Dressings for Wounds
- Price
- £1.74
- Rating
- 4.5/5
- Reviews
- 971
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
32
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 97%
Open market
12%
- Premier41%
- Safety First Aid Group18%
- JFA Medical17%
- Cutiderm6%
- IndustraCare4%
- ABENA3%
- Open — no brand owns it (7 brands, 12%)
Demand
Swabs search demand
Weekly searches over the year. Pick a range.
Search terms
Top Swabs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- non woven swabs15K/yr
- swabs16K/yr
- non woven swabs 10cm x 10cm4K/yr
- swab non woven sterile 10x10 4 ply4K/yr
- medical swabs3K/yr
- swab3K/yr
Reviews and returns
What reviews say buyers love and hate about Swabs
We read the reviews and the return reasons for every product selling here.
“swabs are so small I use two at a time”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swabs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









