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Surgical Scalpel

Fail

Shoppers spend only $42K a year here, so Surgical Scalpel is a Fail.

Flapen Score
38
38 / 100
Ranks 660 of 740 Business, Industry & Science niches · −11 vs the category median of 49
Market size
£42K/yr96K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
59%top-5 click share · 9 brands · 56 sellers

Flapen Score

Surgical Scalpel against its category

The dotted line is the Business, Industry & Science average. Past it, Surgical Scalpel is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surgical Scalpel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Surgical Scalpel 96K times last year and spent an estimated £42K. The top 5 brands take 90% of clicks. Demand peaks in Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
4.5%
Market size, estimated
£42Ka year
Peak month
November1.7× the quietest month
Top search term
swann morton blades27K searches a year

02 · Price

A sale here is worth £9.82.

Listings sell for £9.82 on average, from £4.06 to £19.45. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.82 that is £2K to £5K a year per listing.

Average price
£9.82under the $15 to $100 sweet spot
Price range
£4.06–£19.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

5% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #737 within Lab & Scientific Products. It carries 449 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#737in Lab & Scientific Products
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
449per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Surgical Scalpel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

56

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

6%

  • SWANN-MORTON42%
  • MorganicHealing28%
  • HMW9%
  • Surgiclass7%
  • Safety First Aid Group4%
  • NICE4%
  • Open — no brand owns it (3 brands, 6%)

Demand

Surgical Scalpel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Surgical Scalpel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swann morton blades27K/yr
  • swann morton scalpel26K/yr
  • swann morton12K/yr
  • swan morton blades9K/yr
  • swan morton scalpel9K/yr
  • swann morton blades 106K/yr
  • swan morton blades 104K/yr
  • swann morton scalpel blades4K/yr

Reviews and returns

What reviews say buyers love and hate about Surgical Scalpel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%+1.52

Rubbish

Absolute rubbish

Poor Quality, Snap too frequently

Ease Of Use15%+0.33

fiddly to use

quite difficult to remove blade I had to ask my engineer husband for advice

Functionality-Overall15%−0.10

Didnt work

Dull dont work the way they should not happy my return window closed before I could try them

Durability8%−0.06

don't last half as long as genuine Swann Morton blades

Advertised Vs Actual Product8%+0.16

Not Actually Size 10 Blades. Product Description says Size 10. Box says Size 10. Photo on box shows Size 10. Upon opening sterile pouches, blades are size 11. Frustrating as not suitable for intended use.

Love

Quality-Overall31%+1.52

Excellent product

well made

Good quality blades and price

Value For Money12%0.00

Nice,solid and good value

Great value and super effective with a fine end that works well with cutting in fine and detailed areas

Good value for money

Design-Overall11%+1.14

Excellent, exactly what I needed for my art project

Brilliant for model making

It's solidly built

Advertised Vs Actual Product10%+0.16

It does what

As described

what I needed

Ease Of Use8%+0.33

easy to use

Easy to use good quality

Simple

Return

0.5% Return rate 66% Fixable by listing

Size-Overall53%██▅▁█▁

they arent fit for my purpose

Quality-Overall7%▄▃▃▁▁█

Rubbish

Absolute rubbish

Poor Quality, Snap too frequently

Contamination6%▁▁▁▁▇█
Defective Material/Parts6%▁▄▅▁█▁
Advertised Vs Actual Product6%▇▆█▁▁▁

Not Actually Size 10 Blades. Product Description says Size 10. Box says Size 10. Photo on box shows Size 10. Upon opening sterile pouches, blades are size 11. Frustrating as not suitable for intended use.

FAQ

Common Surgical Scalpel questions

Answered from the same tracked data.