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Surgical Scalpel

a small market ($42K/yr) — Surgical Scalpel doesn't clear our bar today.

Flapen Score

38
Skip it
Market size 11Growth 17Conversion 54Competition 43Returns 98Price range 29Avg price 32Brand share 24Review moat 78Quality gap 30
This niche Category average

Is Surgical Scalpel profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Surgical Scalpel is a £42K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov. Verdict: Skip it — 38/100.

Surgical Scalpel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.8% over the last 90 days and 4.5% of searches end in a purchase.

£42K

revenue / yr

Units sold / yr6K
Search volume / yr-15.8%96K
Conversion rate4.5%
Avg price£9.82

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers9 · 56
Top-5 product click share59%
Open market10%
Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement5%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews449

Top Surgical Scalpel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

56

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

6%

  • SWANN-MORTON42%
  • MorganicHealing28%
  • HMW9%
  • Surgiclass7%
  • Safety First Aid Group4%
  • NICE4%
  • Open — no brand owns it (3 brands, 6%)

Surgical Scalpel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume96KCVR4.5%Products19Brands9Top 5 Brands90%OOS Rate5.4%Rating4.6★Reviews449Avg BSR#737
3K2KBlack Friday '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Top Surgical Scalpel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • swann morton blades27K/yr
  • swann morton scalpel26K/yr
  • swann morton12K/yr
  • swan morton blades9K/yr
  • swan morton scalpel9K/yr
  • swann morton blades 106K/yr
  • swan morton blades 104K/yr
  • swann morton scalpel blades4K/yr

What reviews say buyers love and hate about Surgical Scalpel

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Quality-Overall31%

Excellent product

Value For Money12%

Nice,solid and good value

Design-Overall11%

Excellent, exactly what I needed for my art project

Advertised Vs Actual Product10%

It does what

Ease Of Use8%

easy to use

What buyers complain about

91% of reviews
Quality-Overall18%

Rubbish

Ease Of Use15%

fiddly to use

Functionality-Overall15%

Didnt work

Durability8%

don't last half as long as genuine Swann Morton blades

Advertised Vs Actual Product8%

Not Actually Size 10 Blades. Product Description says Size 10. Box says Size 10. Photo on box shows Size 10. Upon opening sterile pouches, blades are size 11. Frustrating as not suitable for intended use.

Surgical Scalpel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
53%
2Quality-Overall
7%
3Contamination
6%
4Defective Material/Parts
6%
5Advertised Vs Actual Product
6%

Common Surgical Scalpel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Surgical Scalpel 38/100 on Amazon United Kingdom — Skip it. The niche generates £42K/yr across 19 tracked products. Search demand moved -15.8% over the last 90 days.
Search demand for Surgical Scalpel on Amazon United Kingdom peaks in Nov, where the busiest month runs 1.7× the quietest.