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Sunflower Lanyard

Fail

The top 5 brands take 100% of clicks, so Sunflower Lanyard is a Fail.

Flapen Score
43
43 / 100
Ranks 551 of 740 Business, Industry & Science niches · −6 vs the category median of 49
Market size
£351K/yr633K searches / yr
90-day growth
+47.8%search demand this quarter
Competition
93%top-5 click share · 4 brands · 5 sellers

Flapen Score

Sunflower Lanyard against its category

The dotted line is the Business, Industry & Science average. Past it, Sunflower Lanyard is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunflower Lanyard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sunflower Lanyard 633K times last year and spent an estimated £351K. All 4 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 633K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +47.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £351K a year.

Searches, last 12 months
633K
Growth, 90 days vs prior 90
+47.8%
Conversion, latest week
6.2%
Market size, estimated
£351Ka year
Peak month
August3.3× the quietest month
Top search term
sunflower lanyard281K searches a year

02 · Price

A sale here is worth £9.01.

Listings sell for £9.01 on average, from £3.99 to £14.21. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At £9.01 that is £36K to £45K a year per listing.

Average price
£9.01under the $15 to $100 sweet spot
Price range
£3.99–£14.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
£36K–£45K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Retail Store Fixtures & Equipment. It carries 470 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#60in Retail Store Fixtures & Equipment
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
470per listing
Listings tracked
7

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Sunflower Lanyard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£53K£105K£158K£210K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Hidden Disabilities63%
  • Generic19%
  • The Print Ninja14%
  • Siliget4%

Demand

Sunflower Lanyard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.3×

Search terms

Top Sunflower Lanyard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunflower lanyard281K/yr
  • autism lanyard77K/yr
  • hidden disability lanyard65K/yr
  • sunflower lanyard hidden disability35K/yr
  • disability lanyard33K/yr
  • hidden disabilities28K/yr
  • autism lanyard for kids16K/yr
  • adhd lanyard11K/yr
  • hidden disability card9K/yr
  • sun flower lanyard7K/yr

Reviews and returns

What reviews say buyers love and hate about Sunflower Lanyard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%−0.06

Not the best value in terms of quality. the card holder is very flimsy and unsealed, the card inside has no thickness whatsoever

Not the best quality

Very cheaply made

Value For Money19%−0.02

Just astoundingly expensive for what it is

Not worth the money

a bit pricey

Strength12%−0.04

Not the best value in terms of quality. the card holder is very flimsy and unsealed, the card inside has no thickness whatsoever

Flimbsy

Size-Overall8%

Shorter than expected lanyard

Functionality-Overall8%−0.04

Key dont work

Love

Quality-Overall24%−0.06

Quality is excellent arrived on time

Great product, is as described

Excellent product

Ease Of Use18%+1.75

Easy to use

easy to wear

Makes life much easier

Advertised Vs Actual Product15%+1.43

Did the job

As described

Bought for myself exactly as pictured pleased with this item

Value For Money12%−0.02

Good value for money

Worth every penny I spent

Good value

Durability5%−0.01

Its durable

lasted a long time

this is absolutely amazing the appearance is great durability is fantastic I could wear it all day it's definitely worth the money

Return

0.4% Return rate 31% Fixable by listing

Size-Overall20%█▁▅▅▁▇

Shorter than expected lanyard

Strength12%▆▆▅▄█▁

Not the best value in terms of quality. the card holder is very flimsy and unsealed, the card inside has no thickness whatsoever

Flimbsy

Defective Material/Parts9%▁█▃▃▃█
Quality-Overall9%▅▄█▄▃▁

Not the best value in terms of quality. the card holder is very flimsy and unsealed, the card inside has no thickness whatsoever

Not the best quality

Very cheaply made

Durability8%█▄▁▄▄▃

but would require something more durable for longer term- a plastic card would be better

The clasp broke already

FAQ

Common Sunflower Lanyard questions

Answered from the same tracked data.