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Sunflower Lanyard

Fail

The top 5 brands take 100% of clicks, so Sunflower Lanyard is a Fail.

Flapen Score
43
43 / 100
Ranks 551 of 740 Business, Industry & Science niches · −6 vs the category median of 49
Market size
£351K/yr633K searches / yr
90-day growth
+47.8%search demand this quarter
Competition
93%top-5 click share · 4 brands · 5 sellers

Flapen Score

Sunflower Lanyard against its category

The dotted line is the Business, Industry & Science average. Past it, Sunflower Lanyard is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunflower Lanyard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sunflower Lanyard 633K times last year and spent an estimated £351K. All 4 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 633K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +47.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £351K a year.

Searches, last 12 months
633K
Growth, 90 days vs prior 90
+47.8%
Conversion, latest week
6.2%
Market size, estimated
£351Ka year
Peak month
August3.3× the quietest month
Top search term
sunflower lanyard281K searches a year

02 · Price

A sale here is worth £9.01.

Listings sell for £9.01 on average, from £3.99 to £14.21. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At £9.01 that is £36K to £45K a year per listing.

Average price
£9.01under the $15 to $100 sweet spot
Price range
£3.99–£14.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
£36K–£45K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Retail Store Fixtures & Equipment. It carries 470 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#60in Retail Store Fixtures & Equipment
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
470per listing
Listings tracked
7

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Sunflower Lanyard products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.

£0£53K£105K£158K£210K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

5

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

93%

Top 20: 100%

Open market

0%

  • Hidden Disabilities63%
  • Generic19%
  • The Print Ninja14%
  • Siliget4%

Demand

Sunflower Lanyard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.3×

Search terms

Top Sunflower Lanyard search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sunflower lanyard281K/yr
  • autism lanyard77K/yr
  • hidden disability lanyard65K/yr
  • sunflower lanyard hidden disability35K/yr
  • disability lanyard33K/yr
  • hidden disabilities28K/yr
  • autism lanyard for kids16K/yr
  • adhd lanyard11K/yr
  • hidden disability card9K/yr
  • sun flower lanyard7K/yr

Reviews and returns

What reviews say buyers love and hate about Sunflower Lanyard

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Not the best value in terms of quality. the card holder is very flimsy and unsealed, the card inside has no thickness whatsoever”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sunflower Lanyard questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data